Who is this relevant to?

Shoppers keeping an eye on sugar

You’re looking for a speculoos-style biscuit labelled sugar-free and want to check this against the nutritional information per 100 g.

Shoppers keeping an eye on polyols

You want to know how many polyols a serving of speculoos-flavoured biscuits contains. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems.

Shoppers who need to check ingredients

You’re ordering for someone who needs to avoid certain ingredients, so you check both the online ingredients list and the packaging when it arrives.

What should you look for when choosing?

Start with the sugar claim and the ingredients that matter most to you. Then check the portion size and online delivery terms.

What to consider What to check before buying Who it matters to
Sugar claim Compare the claim on the packaging with the amount of sugars per 100 g. Albert Heijn lists 0.4 g per 100 g for Céréal Speculoos with almond pieces. If I’m specifically looking for a sugar-free biscuit, I don’t want to rely on a general label such as ‘sugar-conscious’ alone. The sugar claim is the top priority for around 40% of consumers.
Polyols and portion size Check the polyols and nutritional information per biscuit as well as per 100 g. Jumbo lists 3.2 g of polyols per biscuit for the Céréal variety. If I’m planning to eat several biscuits, I want to be able to assess the amount per serving. Polyols and portion size are the main consideration for around 30% of consumers.
Ingredients Read the latest ingredients and allergen information. The Céréal variety contains, among other things, almonds, wheat, barley, egg, milk and soya. If someone in my household needs to avoid any of these ingredients, the ingredients list determines whether this biscuit is suitable. For around 20% of consumers, checking this is the first priority.
Delivery Check whether you can add the product to your shopping basket and what order and delivery terms apply to your chosen time slot. I want to have the biscuits delivered with my planned shop, rather than place a separate order for them. Practical delivery is the top priority for around 10% of consumers.

Common mistakes

  • Assuming ‘sugar-free’ means low in energy

    The sugar claim tells you nothing about the energy or fat content. Albert Heijn lists 404 kcal and 20 g of fat per 100 g for Céréal Speculoos with almond pieces.

    Check the nutritional information per 100 g and per serving alongside the sugar claim.

  • Overlooking polyols

    According to Albert Heijn, the Céréal biscuit contains 29 g of polyols per 100 g. The Netherlands Nutrition Centre says that large amounts of polyols can cause digestive problems.

    Check the amount per biscuit and read the warning on the packaging.

  • Assuming ‘sugar-free’ means allergen-free

    The Céréal variety contains, among other things, almonds, wheat, barley, egg, milk and soya. The sugar claim doesn’t change the ingredients.

    Check the latest allergen information before ordering, and read the packaging when it arrives.

  • Checking delivery terms only after filling your basket

    A pack of biscuits on its own may not make for a practical delivery order: Albert Heijn has terms and conditions for home delivery.

    Add the biscuits to a planned shopping basket and check availability and delivery slots before confirming your order.

Brands and retailers to consider

Céréal

Céréal makes a speculoos-flavoured biscuit with almond pieces that is sold as ‘sugar-free’.

  • Albert Heijn and Jumbo list 0.4 g of sugars per 100 g for this variety; the pack contains 10 biscuits.
  • The variety contains maltitol and, among other things, almonds, cereals containing gluten, egg, milk and soya.

Albert Heijn

Albert Heijn is an online grocery retailer with product information for the Céréal variety.

  • The product information lists ingredients, allergens and nutritional values.
  • Albert Heijn warns that product information may change, so check the packaging when it arrives.

Jumbo

Jumbo provides nutritional information for the same Céréal variety, both per 100 g and per biscuit.

  • The product information lists, among other things, 0.4 g of sugars per 100 g and 3.2 g of polyols per biscuit.
  • Check the specific product: a general category such as ‘sugar-conscious’ doesn’t tell you what sugar claim a biscuit carries.

Lotus Biscoff

Lotus Biscoff is a regular speculoos biscuit, not an alternative for anyone specifically looking for a sugar-free biscuit.

  • The product name makes it clear that these are speculoos biscuits.
  • According to Joybuy’s product information, the pack listed contains 38.1 g of sugars per 100 g.

Related Joybuy products

Related products will appear soon.

Frequently asked questions

What does ‘sugar-free’ mean on a biscuit packet?

According to the Netherlands Nutrition Centre, the ‘sugar-free’ nutrition claim means that a product contains no more than 0.5 g of sugars per 100 g. Albert Heijn lists 0.4 g of sugars per 100 g for Céréal Speculoos with almond pieces.

Does ‘sugar-free’ also mean low in calories?

No. The claim is about sugars, not energy or fat content. According to Albert Heijn, the Céréal variety contains 404 kcal and 20 g of fat per 100 g; also consider how many biscuits you plan to eat.

Why should I check the maltitol content in these biscuits?

Maltitol is a polyol, and according to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems. The Céréal product information lists polyols and warns of a laxative effect if consumed in excess. Check the amount per biscuit and the warning on the packaging.

Are Céréal biscuits suitable if I need to avoid certain allergens?

Not if you need to avoid any of the listed ingredients: the product information mentions, among other things, almonds, wheat, barley, egg, milk and soya. Check the latest allergen list before buying and the packaging when it arrives.

What should I check before ordering the biscuits online?

Check the product information, availability for your chosen delivery slot and the terms for your grocery order. Check the packaging again when it arrives, as the ingredients may change.