Who is this choice important for?

If you’re looking to cut down on sugar

You want a biscuit with a clear ‘sugar-free’ claim to enjoy with a cup of coffee or at a special occasion. You also check the sugars figure in the nutrition table.

If you’re mindful of portions

As well as sugars, you look at the energy, total carbohydrates and how many biscuits you serve or eat.

If you need to check the ingredients

Before sharing, you read the allergen information and check which sweeteners have been used. According to the Netherlands Nutrition Centre, consuming large amounts of polyols can cause digestive problems.

What should you look for when buying?

Start by checking the product type and the exact sugar claim on the packaging. Then compare the nutritional values per 100 g and per biscuit, and read the ingredients before serving.

What to check What to look for when buying Who it matters to
Sugar claim Check that it says ‘sugar-free’, not just ‘no added sugars’, and read the ‘of which sugars’ figure per 100 g. When I’m looking for a biscuit to have with coffee, I want to see the sugar claim on the label too. This is the top priority for around 50% of consumers.
Portion and nutritional value Compare the energy and total carbohydrates per 100 g; also check the figures per biscuit and the portion size. When I put biscuits out on the table, I want to be able to decide how many to serve without relying on the sugar claim alone. Portion size matters most to around 30% of consumers.
Allergens and sweeteners Read the current ingredients and allergen information, and check whether the biscuit contains polyols. Before sharing biscuits, I want to know whether the ingredients are suitable for the people eating them. Checking the ingredients is the top priority for around 20% of consumers.

Common mistakes

  • Looking only for ‘sugar-free’

    That claim doesn’t mean a biscuit is low in energy or carbohydrates. Albert Heijn and Jumbo list Céréal Speculoos with almond pieces, sugar-free, as containing 404 kcal and 62 g of carbohydrates per 100 g.

    Compare sugars, energy and total carbohydrates on the same label, and take portion size into account when choosing.

  • Overlooking allergens when sharing

    Albert Heijn and Jumbo’s product information lists wheat, almonds, barley, eggs, milk and soya, among other ingredients, for the Céréal version. A sugar claim tells you nothing about these ingredients.

    Check the allergen information on the packaging again before giving biscuits to others.

  • Not taking polyols into account

    According to Albert Heijn and Jumbo, the Céréal version contains 29 g of polyols per 100 g. The Netherlands Nutrition Centre says that consuming large amounts of polyols can cause digestive problems.

    Check which sweetener has been used and take note of the warning on the packaging about excessive consumption.

Brands and retailers to compare

Céréal

Céréal makes a speculoos biscuit with almond pieces and a ‘sugar-free’ claim, listed by Albert Heijn and Jumbo.

  • Both retailers list 0.4 g of sugars per 100 g for this version.
  • The same product information lists maltitols, 404 kcal, 62 g of carbohydrates and 29 g of polyols per 100 g, as well as several allergens.

Albert Heijn

Albert Heijn lists the Céréal speculoos with its ingredients, allergens and nutritional values.

  • This information makes it easier to compare more than just the sugar claim.
  • Albert Heijn says product information may change, so check the packaging.

Jumbo

Jumbo lists the same Céréal version with nutritional values per 100 g and per biscuit.

  • The listed figures of 44 kcal and 0.04 g of sugars per 11 g biscuit make it possible to compare portions.
  • If you’re sharing, check the allergens listed on the current packaging too.

Related Joybuy products

Related products will appear here soon.

Frequently asked questions

Does ‘sugar-free’ also mean low in calories?

No, the sugar claim alone tells you nothing about the amount of energy. Albert Heijn and Jumbo list Céréal Speculoos with almond pieces, sugar-free, as containing 0.4 g of sugars, as well as 404 kcal and 62 g of carbohydrates per 100 g. So compare the nutritional values and the portion size.

Which allergens are listed for the Céréal speculoos?

Albert Heijn and Jumbo’s product information lists wheat, almonds, barley, eggs, milk and soya, among other ingredients. Always check the ingredients and allergens on the current packaging before buying or sharing.

Why does the sweetener in sugar-free speculoos matter?

According to Albert Heijn and Jumbo, the Céréal version contains maltitols and 29 g of polyols per 100 g. The Netherlands Nutrition Centre says that consuming large amounts of polyols can cause digestive problems, so also read the warning about excessive consumption on the packaging.

Can I use the 2026 Vlaggetjesdag dates for a future visit?

No, the dates of 19 and 20 June 2026 listed by the Vlaggetjesdag Scheveningen Foundation are not the programme for a future edition. Check the latest event calendar before buying biscuits for a visit.