Who is this choice for?

Parents looking for an everyday snack

For an everyday snack, they want to choose something that follows the Netherlands Nutrition Centre’s advice for young children and toddlers, rather than relying on an appealing-sounding sugar claim.

Parents who want to offer a biscuit now and then

When it comes to an occasional speculaas treat, they want to assess the sugar content, so they compare the nutritional information, ingredients and portion size.

Parents who need to consider allergens and texture

For their toddler, the ingredients and how easy the biscuit is to chew both matter. If almond pieces are listed, they need to assess the specific packaging and their child.

What should you look for when choosing?

First decide whether you’re looking for an everyday snack or deliberately choosing an occasional biscuit treat. Only then does the choice between a biscuit with no sugars and regular speculaas become relevant.

An everyday snack that isn’t a biscuit

When: For an everyday snack for a young child or toddler, fruit, vegetables and some wholemeal bread are in line with the Netherlands Nutrition Centre’s advice.

Consider: This isn’t the same as a speculaas treat; make sure the texture of the food is suitable for your child too.

A biscuit with no sugars

When: If you specifically want to offer speculaas now and then and are looking for a product with little sugar.

Consider: The claim doesn’t mean it’s suitable as an everyday snack; check for polyols and allergens, and consider the portion size too.

Regular speculaas

When: If an occasional biscuit treat is the priority and sugar-free isn’t a requirement.

Consider: Jumbo’s Bakkers Speculaas contains sugar and syrups, according to the information provided by Jumbo, so it isn’t an option if you’re looking for a product with no sugars.

What to consider What to check before buying Who it matters to
Everyday snack Compare biscuits with fruit, vegetables or a suitable wholemeal option, and consider the portion size. For an everyday snack, I don’t want to automatically reach for a biscuit. Around 46% of consumers prioritise a suitable everyday snack.
Sugar claim and ingredients Check the sugars per 100 g, the ingredients and the nutritional information per portion; also check whether polyols are used. If I offer speculaas now and then, I want to make an informed choice about how much sugar that snack contains. This is the main concern for around 36% of consumers.
Allergens and texture Read the current allergen information and consider whether any pieces and the texture are suitable for your child’s chewing ability. For a child with an allergy or difficulty managing pieces, individual suitability comes before the sugar claim. This is the main priority for around 18% of consumers.

Common mistakes

  • Assuming ‘no sugars’ means ‘suitable every day’

    According to Albert Heijn’s product information, Céréal Speculoos with almond pieces, no sugars contains 0.4 g of sugars, but also 404 kcal and 12 g of saturated fat per 100 g. The sugar content alone doesn’t make a biscuit an everyday snack for a toddler.

    First decide whether you’re choosing an everyday snack or an occasional treat. If you choose a biscuit, compare both the nutritional values per 100 g and the portion you plan to offer.

  • Relying on a name or recipe title alone

    A recipe with ‘no sugar’ in the title doesn’t have to be free from sugar-containing ingredients. Jumbo’s recipe with that title uses maple syrup; the ingredients list for Jumbo Bakkers Speculaas includes sugar and syrups.

    For a product, read the full ingredients list and nutrition table. Don’t treat a recipe title as a substitute for checking the ingredients.

  • Overlooking sweeteners and almond pieces

    The Céréal variety listed by Albert Heijn contains maltitols and almond pieces. The product information warns that excessive consumption may have a laxative effect.

    Check the current packaging for ingredients and allergens. If the biscuit contains pieces, also consider whether the texture is suitable for your child’s chewing ability.

Brands to consider

Céréal

Albert Heijn lists Céréal Speculoos with almond pieces, no sugars as a biscuit option.

  • According to Albert Heijn, this variety contains 0.4 g of sugars and 29 g of polyols per 100 g.
  • The same product information lists 10% almonds and allergens. Assess the ingredients and texture for your child; the sugar claim alone doesn’t determine suitability.

Lotus Biscoff

Lotus Biscoff is a familiar option for regular speculoos; Albert Heijn lists products from this range in its speculaas selection.

  • A familiar product range to compare with other biscuit options if you’re looking for regular speculoos.
  • Don’t assume a product is sugar-free based on the brand name; check the claim and nutritional information for the variety you choose.

Jumbo

Jumbo lists Bakkers Speculaas and also publishes a recipe with ‘no sugar’ in the title.

  • The ingredients lists allow you to assess the product and the recipe separately.
  • Bakkers Speculaas lists sugar and syrups; the recipe uses maple syrup. Neither name alone confirms that the option contains no sugars.

Crackers to consider alongside biscuits

These crackers are worth considering if you’d prefer a snack that isn’t speculaas. They aren’t speculaas products. Check the ingredients on each pack and consider whether the texture is suitable for your child.

Bolletje Light Whole Grain Crackers, 190 g pack

Bolletje Light Whole Grain Crackers, 190 g

A wholemeal cracker to consider for a snack that isn’t a biscuit. The pack contains 190 g; check the allergens and consider whether the texture is suitable for your child’s chewing ability.

View at Joybuy
Wasa Lightweight Crackers, 300 g pack

Wasa Lightweight Crackers, 300 g

A cracker to consider if you’re looking for an alternative to biscuits for snack time. The pack contains 300 g; read the current ingredients and consider the texture and portion size for your child.

View at Joybuy

Frequently asked questions

What does ‘sugar-free’ mean on a pack of speculaas?

EU rules on nutrition claims allow ‘sugar-free’ only when a product contains no more than 0.5 g of sugars per 100 g or 100 ml. This limit says nothing about the amount of energy or fat, and it doesn’t automatically make speculaas suitable as an everyday snack for a toddler.

Is sugar-free speculaas suitable as an everyday snack for a toddler?

Not as the standard choice: the Netherlands Nutrition Centre recommends foods from the Wheel of Five, such as fruit, vegetables and some wholemeal bread, for young children and toddlers to have between meals. If you’d like to offer a biscuit now and then, consider the portion size, ingredients and texture too.

Why are there polyols in speculaas with no sugars?

Polyols can be used as sweeteners instead of sugars. For Céréal Speculoos with almond pieces, no sugars, Albert Heijn lists 29 g of polyols per 100 g and warns that excessive consumption may have a laxative effect. Check the ingredients on the specific pack; not every biscuit with no sugars has the same ingredients.

How should I store an opened pack of Céréal speculaas?

For Céréal Speculoos with almond pieces, no sugars, Albert Heijn advises storing it in a dry place at room temperature. Also follow the instructions on the pack you have at home.