What should you look for when buying?
Start by checking the sugar claim on the specific biscuit. Then make sure the allergens are suitable for your guests and consider how you want to serve the portions.
| What to check |
What to check when buying |
Who it matters to |
| Sugar claim |
Check whether the packaging for the exact product says ‘sugar-free’; don’t assume this from a ‘sugar-conscious’ label. |
If I want to offer a sugar-free biscuit, that claim needs to appear on the product itself. For around 42% of consumers, this is the top priority. |
| Allergens |
Read the latest allergen information. For the Céréal Speculoos variant, Jumbo lists allergens including almonds, wheat, barley, egg, milk and soya. |
If any guests have allergies, I don’t want to assume that a sugar-free biscuit is suitable for them too. Around 33% of consumers prioritise this. |
| Portion size and nutritional information |
Check the nutritional values and portion size on the packaging; for products containing polyols, check the ingredients and any warnings too. |
If I’m serving a selection of treats, I want to be able to decide how many to put out at a time. This is the main priority for around 25% of consumers. |
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Frequently asked questions
Is sugar-free speculaas automatically low in calories?
No. The sugar claim alone doesn’t tell you how much energy there is per portion. For comparison, the Netherlands Nutrition Centre lists 43 kilocalories for a generic 10 g sugar-free biscuit; this isn’t the nutritional value of the Céréal Speculoos variant. Check the packaging for the nutritional information for that variant.
Can I offer one sugar-free biscuit to all my guests?
Not without checking the allergens. For the Céréal Speculoos variant, Jumbo lists allergens including almonds, wheat, barley, egg, milk and soya. Read the packaging for the product you’ve bought and, where relevant, consider offering a separate option for guests with allergies.
Why might a biscuit containing sweeteners carry a warning?
According to the Netherlands Nutrition Centre, large quantities of polyols can cause digestive problems. Jumbo says the Céréal variant contains maltitol; check the packaging for a warning and let guests decide for themselves what portion is right for them.
How should I store opened biscuits after the garden party?
Follow the storage instructions on the packaging and reseal it carefully after use. The Netherlands Nutrition Centre recommends storing an opened sugar-free biscuit in a kitchen cupboard; check the quality before serving the rest later.