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Buying fruit products online may seem straightforward, but product names and packaging can give you the wrong impression. A fruit-flavoured drink doesn’t automatically contain much fruit. And “no added sugar” doesn’t mean a product contains no natural sugars. Use these checks to compare fruit juice, apple sauce, jam and fruit snacks.
A product can taste of apple, peach or tropical fruit while containing only a small percentage of fruit juice. For example, according to the product information, DubbelFrisss Apple Peach Juice contains at least 15% fruit juice. It’s a fruit drink, not 100% apple juice.
So always check:
Fruit juice, apple sauce and dried fruit often contain naturally occurring sugars. According to the product information, Appelsientje Orange Juice is made from 100% orange juice and contains no added sugar, but it does contain 8.6 grams of sugars per 100 ml. g’woon Applesauce 0% Sugar is also described as having no added sugar; its sugars come from the apples.
So be aware of the difference between:
Removing water makes fruit lighter and more compact. A 15-gram portion of freeze-dried fruit can therefore contain a lot of fruit, but it’s still a concentrated portion. For example, 180 grams of dried dragon fruit lists 57.5 grams of sugars per 100 grams. Some of these may be natural fruit sugars, but always check the full ingredients list.
If you’re looking for a 100% fruit snack, check that the ingredients list contains fruit only. According to the product information, Ayoi fruit selections are 100% fruit, with no additives and no added sugar. This is a product specification you can check, but make sure you also look at the current packaging before buying.
Jam is different. According to the product information, Hero Strawberry Jam Zero contains 50% strawberries, as well as maltitol, sucralose, pectin and a preservative. This sugar-free jam contains no added sugar, but it’s not the same as a 100% fruit product.
Compare products using the same measure. A 330 ml can of passion fruit drink may be handy for when you’re out and about, while a 1-litre bottle may be better value for home. The product description for Iam Superjuice Passionfruit Drink lists 17 kcal per 100 ml, 30% natural passion fruit juice and no added sugar.
Also check:
A resealable bottle is a better choice if you’ll be using it throughout the day. Individual pouches are handy for school, work or travelling. Fruit juice and apple sauce usually need to be kept in the fridge after opening. The information for g’woon Grape Juice says to refrigerate the bottle after opening and use it within the time stated on the packaging.
If you have dietary requirements, check the allergen information too. Some products are described as vegan, while other drinks contain milk. For example, the product information for Taksi Jungle Fruit Juice lists milk components.
Why it suits this profile: A 1-litre bottle is a good choice for households that pour juice regularly and don’t need individual portions.
The product description states that it contains grape juice, with no added sugar or artificial flavourings. The nutritional information lists 15 grams of sugars per 100 grams, so you can keep natural sugars in mind too.
1-litre capacity, a resealable bottle and, according to the product information, none of the 14 major EU allergens.
Why it suits this profile: If you’d like to compare different vegan fruit snack flavours, this set gives you seven varieties in individual portions.
The product description states that it’s made from 100% fruit, with no added sugar or additives. The 15-gram portions make it easier to compare and portion out.
14 individually wrapped pouches, seven flavours and a crisp, freeze-dried texture.
Why it suits this profile: A multipack is handy for families, lunchboxes or keeping a regular supply of apple sauce with no added sugar.
The ingredients list includes apple and ascorbic acid, with 0 grams of added sugar according to the product information. Individual packs help reduce waste after opening.
12 packs, 53 kcal and 12 grams of sugars per 100 grams according to the nutritional information provided.
Why it suits this profile: The tray of 12 330 ml cans is a good choice if you want chilled portions to take with you or share.
The product information specifically states that it contains 30% natural passion fruit juice and no added sugar. It’s therefore clearly not 100% fruit juice.
12 cans, 330 ml each, 17 kcal per 100 ml and best served chilled.
We’ve put together a complete, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.
No. Fruit juice often contains natural fruit sugars, but usually has less fibre than unprocessed fruit. So check the fruit content and nutritional information. A product labelled “100% juice” is made entirely from juice; it doesn’t have the same composition as a whole piece of fruit.
It means that, according to the ingredients list, no sugar has been added to the recipe. Apples naturally contain sugars. For example, Pink Lady Applesauce lists 99.8% apple and 9.5 grams of sugars per 100 grams. So always check both the ingredients and the nutrition table.
You can store unopened products according to the date and storage instructions on the packaging. Freeze-dried fruit generally keeps for longer when stored somewhere dry in a tightly sealed container. Opened fruit juice and apple sauce usually need to be kept in the fridge. Always follow the manufacturer’s instructions, especially the guidance on how long the product keeps after opening.
