Who might find this choice relevant?

Older people keeping an eye on their sugar intake

You want to carry on enjoying rusk with chocolate sprinkles, but are looking for a variety with less sugar. Check the nutritional information per 100 g as well as how much you spread on your rusk: a pack labelled ‘less sugar’ isn’t automatically sugar-free.

People with diabetes or personal dietary goals

You want to know how sweet toppings fit into your personal diet. The Netherlands Nutrition Centre says that a dietitian can offer tailored advice if you have diabetes; a label such as ‘less sugar’ is no substitute for that advice.

Carers supporting someone with a reduced appetite

You’re shopping for someone who eats very little or is losing weight unintentionally. According to the Netherlands Nutrition Centre, getting enough energy, nutrients and fluids is important for older people. So don’t judge breakfast solely by the amount of sugar in the topping.

What should you look for when choosing?

Start with the reason for buying it: are you mainly looking for less sugar in the chocolate sprinkles, or is the appetite of the person you’re buying for a bigger concern? Then check that the taste, ingredients and allergens suit them.

What to consider What to check when buying Who it matters to
Sugar content Compare the ‘of which sugars’ figure per 100 g and consider the portion you use, too. Check whether the chocolate sprinkles contain sugar and sweeteners. If I want less sugar in my chocolate sprinkles, I need to be able to distinguish ‘less sugar’ from ‘sugar-free’. An estimated 46% of consumers prioritise reducing sugar.
Appetite and nutritional intake Look out for prolonged periods of eating very little or unintended weight loss; speak to a GP if you suspect malnutrition. If someone has a poor appetite, I want the person I’m shopping for to keep eating enough, rather than judging the topping on its sugar content alone. For around 36% of consumers, nutritional intake is the most important factor.
Taste and tolerance Read the ingredients and allergen information, and check for any warning about polyols; choose a variety that suits the person eating it. If the taste isn’t right or an ingredient isn’t suitable, a lower sugar content won’t help me with this purchase. An estimated 18% of consumers put taste and practical suitability first.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    Albert Heijn lists 7.7 g and 15 g of sugars per 100 g for the Céréal varieties described here; for the AH reduced-sugar varieties described, the figure is 43 g per 100 g in both cases. So all these varieties still contain sugar.

    Read the ‘of which sugars’ line in the nutritional information and check the ingredients of the variety you’re buying.

  • Overlooking the warning about maltitol

    The Céréal varieties described here contain maltitol. Their product information warns that excessive consumption may have a laxative effect.

    Bear this warning in mind when deciding on a portion, and check the ingredients if you’re looking for a variety without maltitol.

  • Focusing only on reducing sugar when someone has a poor appetite

    According to the Netherlands Nutrition Centre, older people may find it difficult to get enough energy and nutrients, particularly when they’re ill or have a reduced appetite. A lower sugar content doesn’t tell you whether the breakfast as a whole is suitable.

    If you suspect malnutrition, contact a GP; a dietitian can help with individual dietary questions.

  • Not checking the current label

    The milk and dark chocolate sprinkle varieties described here differ in the information they provide about milk, lactose and soya. The flavour name alone doesn’t tell you enough about allergens.

    If you have an allergy or intolerance, check the label on the specific pack before buying and eating it.

Brands to consider

Céréal

The milk and dark chocolate sprinkles described here are reduced-sugar varieties that contain maltitol.

  • Albert Heijn lists 7.7 g of sugars per 100 g for Céréal dark chocolate sprinkles and 15 g per 100 g for Céréal milk chocolate sprinkles.
  • Both varieties contain sugar and sweetener, and carry a warning that excessive consumption may have a laxative effect. The milk variety contains milk and soya; the dark variety contains soya and may contain milk.

Albert Heijn

The AH reduced-sugar milk and dark chocolate sprinkles described here are alternatives if you want to compare lower-sugar options within this product range.

  • Albert Heijn lists 43 g of sugars per 100 g for both reduced-sugar varieties and claims they contain 30% less sugar than the corresponding standard AH variety.
  • These varieties aren’t sugar-free either. Check the ingredients and allergen information on the pack you choose.

Venz

The Venz milk chocolate sprinkles described here are a conventional milk variety, not a reduced-sugar option.

  • Albert Heijn’s product information lists the ingredients and nutritional values for this milk variety, so you can compare it with other chocolate sprinkles.
  • Sugar is listed as the first ingredient for this variety, which contains 69 g of sugars per 100 g. The allergen information lists milk, lactose and soya.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles with less sugar also sugar-free?

No, not the varieties described here. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal dark chocolate sprinkles, 15 g for Céréal milk chocolate sprinkles and 43 g for both of the AH reduced-sugar varieties described. Check the nutritional information on the pack you’re buying.

What should I bear in mind if someone with diabetes wants to eat these chocolate sprinkles?

Consider the chocolate sprinkles as part of their personal diet, rather than relying on the words ‘less sugar’. Check the nutritional information, ingredients and portion size on the label. The Netherlands Nutrition Centre says that a dietitian can offer tailored advice if you have diabetes.

Why does Céréal warn about a laxative effect?

The Céréal varieties described here contain maltitol and state that excessive consumption may have a laxative effect. Bear this warning in mind when choosing a topping and portion size.

Does rusk with chocolate sprinkles automatically provide iodine from baker’s salt?

No, you can’t tell from the combination of rusk and chocolate sprinkles. The Netherlands Food and Consumer Product Safety Authority discusses added iodine in bakery products in connection with baker’s salt. Check the ingredients of the specific rusk; information about the chocolate sprinkles won’t tell you which salt was used in the rusk.

Are chocolate sprinkles with less sugar enough to make a suitable breakfast for an older person?

No, the sugar content of the topping doesn’t tell you enough about the breakfast as a whole. The Netherlands Nutrition Centre highlights the importance of getting enough energy, nutrients and fluids as you get older. If there’s unintended weight loss or a suspicion of malnutrition, discuss it with a GP.