Who is this distinction important for?

Late-night snackers keeping an eye on sugar

If you’re looking for a sweet treat, check whether the product is actually labelled sugar-free and how much sugar the nutrition information lists per 100 g. Sweets shaped like mice aren’t the same product as ‘muisjes’ for bread.

Fans of traditional ‘muisjes’ bread toppings

If you want ‘muisjes’ for bread or crispbread, start by checking the product type. Jumbo lists De Ruijter varieties in its sweet bread toppings category, with no sugar-free option shown in that range.

Consumers who keep an eye on polyols

For sugar-free sweets, it’s important to check the ingredients and warnings on the packaging. The Netherlands Nutrition Centre reports that larger amounts of polyols can cause bowel problems.

What should you look for when choosing?

‘Muisjes’ for bread and soft sweets shaped like mice meet different needs: do you want something for bread or crispbread, or a sweet to enjoy on its own later in the evening?

Traditional ‘muisjes’ as a bread topping

Choose these if: you’re looking for ‘muisjes’ to put on bread or crispbread.

The trade-off: the range shown by Jumbo includes De Ruijter ‘muisjes’, but no sugar-free option is listed.

Soft sugar-free sweets shaped like mice

Choose these if: you mean a sweet to enjoy on its own and are specifically looking for a sugar-free label.

The trade-off: the Joris ‘muisjes’ listed are soft gummy sweets; the product listing says they contain maltitol syrup.

What to consider What to check Who it matters to
Bread topping or sweets Read the product description: ‘muisjes’ for bread or crispbread and soft sweets shaped like mice are intended for different uses. I want ‘muisjes’ for crispbread, so a bag of soft sweets shaped like mice isn’t much use to me. This is the main consideration for around 50% of consumers.
Sugar-free label Compare the exact wording on the label with the sugar content per 100 g on the current packaging. If I’m looking for a sweet to enjoy on its own, I want to know whether it really says ‘sugar-free’, not just ‘no added sugars’. This is the top priority for around 33% of consumers.
Polyols and portion size Check the ingredients, portion size and any warnings about polyols. I pay particular attention to sweeteners so I can decide whether these sweets are right for me. Around 17% of consumers put this consideration first.

Common mistakes

  • Mistaking sweets shaped like mice for ‘muisjes’ bread toppings

    Jumbo categorises De Ruijter ‘muisjes’ as sweet bread toppings, while the Joris product listing describes soft gummy sweets. The same name doesn’t mean they’re intended for the same use.

    Before comparing products, decide whether you want something for bread or crispbread, or a sweet to enjoy on its own.

  • Treating ‘sugar-free’ and ‘no added sugars’ as the same thing

    According to the Netherlands Nutrition Centre, ‘sugar-free’ means a maximum of 0.5 g of sugars per 100 g or 100 ml. ‘No added sugars’ means something different and doesn’t rule out sugars that are naturally present.

    Check the exact wording and the nutrition information per 100 g, ideally comparing products in the same category.

  • Not checking for polyols in sugar-free sweets

    The Joris product listing mentions maltitol syrup. The Netherlands Nutrition Centre reports that larger amounts of polyols can cause bowel problems.

    Check the ingredients list and any warnings on the packaging before deciding how much to have.

  • Relying on the product page alone

    Albert Heijn notes that ingredients, nutritional values and allergy information can change. An older product description may therefore no longer match the packaging you buy.

    Read the label on the current packaging, especially if a particular ingredient or nutritional value is important to your choice.

Brands and retailers to consider

With ‘muisjes’, the product category matters more than the brand name alone: the examples below include both bread toppings and sweets.

De Ruijter

‘Muisjes’ for bread or crispbread, categorised by Jumbo as sweet bread toppings.

  • Jumbo lists several De Ruijter varieties, including coloured and crushed ‘muisjes’.
  • No sugar-free option is listed in the range shown by Jumbo; check the current packaging if sugar content is important to you.

Joris

Sugar-free ‘muisjes’ sold as soft sweets, not as a bread topping.

  • The product listing on bol describes the ‘muisjes’ as soft gummy sweets and lists maltitol syrup and gelatine as ingredients.
  • Check the packaging for the current ingredients, nutrition information and any warnings.

Albert Heijn

Retailer with online listings for De Ruijter ‘muisjes’ and Joris Muisjes bel.

  • Product listings can help you compare product types and packaging information.
  • Albert Heijn notes that ingredients, nutritional values and allergy information can change, and advises customers to read the packaging.

Jumbo

Retailer that lists ‘muisjes’ in a separate category for sweet bread toppings.

  • The category makes it clear which of the De Ruijter varieties shown are sold as bread toppings.
  • A range overview doesn’t tell you which other product types or varieties are available elsewhere.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

What does ‘sugar-free’ mean on a pack of ‘muisjes’?

According to the Netherlands Nutrition Centre, ‘sugar-free’ means a product contains a maximum of 0.5 g of sugars per 100 g or 100 ml. ‘No added sugars’ means something different, so check the exact wording and the sugar content per 100 g on the packaging.

Are sugar-free sweets shaped like mice the same as ‘muisjes’ for bread?

No. The Joris variety mentioned here is described as a soft sweet, while Jumbo categorises De Ruijter ‘muisjes’ as sweet bread toppings. First choose the product type that suits how you want to eat them, then compare the nutrition information.

Does ‘sugar-free’ tell me anything about the rest of the nutritional value?

No. The label refers to the sugar content and doesn’t, on its own, give you a full picture of the nutritional value or ingredients. For a late-night snack, check the information per portion and the ingredients list too, and don’t compare bread toppings directly with sweets.

What should I look for if sugar-free sweets shaped like mice contain polyols?

Check the ingredients and warnings on the current label. The Netherlands Nutrition Centre reports that larger amounts of polyols can cause bowel problems, and that products containing more than 10% added polyols carry a warning about a possible laxative effect.