Who is this choice relevant to?

Shoppers looking for strictly sugar-free options

You want to check the sugar content on the label against the limit of no more than 0.5 g per 100 g set by the Netherlands Nutrition Centre for the ‘sugar-free’ claim. A label on the front of the packaging isn’t enough.

Halloween party organisers

You’re looking for muisjes for cakes, yoghurt or a party platter. Crunchy aniseed sprinkles and soft mouse-shaped sweets are designed for different uses.

Shoppers checking ingredients

As well as sugar, you’re thinking about what your guests do or don’t eat. PLUS’s product information lists wheat in De Ruijter Feestmuisjes; Snoepman lists maltitol syrup and edible gelatine in the Joris mouse-shaped sweets.

What should you look for when choosing?

First, decide whether you want sprinkles or individual sweets for your Halloween party. If sugar-free is a strict requirement, check the nutritional information per 100 g next.

What to consider What to check when buying Who is this important for?
Sugar-free claim Check the ‘of which sugars’ figure per 100 g. The Netherlands Nutrition Centre sets a maximum of 0.5 g of sugar per 100 g for the ‘sugar-free’ claim. If sugar-free is a strict requirement for my party food, I want to be able to check the figure on the label myself; around 50% of consumers would put this check first.
Shape and use Choose crunchy sprinkles for a topping or soft mouse-shaped sweets to serve in a bowl. For a cupcake, I’m looking for something to sprinkle over the icing, while for a sweets bowl I want individual mice. For around 30% of consumers, how the product will be used would be the main consideration.
Ingredients Check the current ingredients and allergen information; for these options, look out for wheat, gelatine and maltitol syrup. If guests avoid certain ingredients, I want to know what I’m serving before the bowl goes on the table; around 20% of consumers would consider ingredients first.

Common mistakes

  • Assuming a festive topping is sugar-free

    De Ruijter Feestmuisjes are colourful sprinkles, but PLUS lists 79 g of sugars per 100 g. ‘No added sugars’ doesn’t automatically mean ‘sugar-free’ either.

    If sugar-free is a strict requirement, compare the ‘of which sugars’ figure per 100 g with the maximum of 0.5 g per 100 g set by the Netherlands Nutrition Centre.

  • Buying soft mouse-shaped sweets to use as sprinkles

    De Ruijter Feestmuisjes are crunchy sprinkles for things like yoghurt and cakes. Lekker Droppie describes the Joris option as soft mouse-shaped sweets.

    Choose according to what you plan to serve: a topping for a cake or individual sweets in a bowl.

  • Focusing only on the sugar claim

    Choosing based on sugar content doesn’t tell you what other ingredients the product contains. PLUS lists wheat in De Ruijter Feestmuisjes; Snoepman lists maltitol syrup and edible gelatine in the Joris mouse-shaped sweets.

    Check the current packaging before serving the sweets to guests who avoid certain ingredients.

Brands to consider

De Ruijter

De Ruijter Feestmuisjes are traditional, crunchy sprinkles for things like yoghurt and cakes.

  • The Feestmuisjes add colour and a crunchy aniseed texture to a topping.
  • PLUS lists 79 g of sugars per 100 g and includes wheat in its product information. This variety isn’t suitable if sugar-free is essential.

Joris

Lekker Droppie offers Joris mouse-shaped sweets as soft sweets labelled sugar-free.

  • The soft sweets are suited to serving individually as treats, rather than using as a crunchy topping.
  • Snoepman lists maltitol syrup and edible gelatine. Check the current nutritional information per 100 g before relying on the sugar-free label.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. The Netherlands Nutrition Centre sets a maximum of 0.5 g of sugar per 100 g or 100 ml for the ‘sugar-free’ claim. The label ‘no added sugars’ doesn’t tell you whether a product stays below that limit. Check the nutritional information to find out.

Are De Ruijter Feestmuisjes sugar-free?

No. PLUS lists 79 g of sugars per 100 g for De Ruijter Feestmuisjes. They’re a good choice as a crunchy, colourful topping when sugar-free isn’t a requirement.

Can I choose Joris mouse-shaped sweets as sugar-free without checking the label?

No. First check the current nutritional information per 100 g on the packaging. Retailers offer the soft Joris mouse-shaped sweets labelled sugar-free, but to make a strict choice, the sugar content must meet the limit of no more than 0.5 g per 100 g set by the Netherlands Nutrition Centre.