If sugar-free is a strict requirement, don’t choose De Ruijter Pink and White Muisjes: according to Albert Heijn’s product information, this variety contains 79 g of sugars per 100 g. If you’re mainly looking for traditional muisjes for a special occasion, you can choose based on the colour and how you plan to serve them, but they’re not a sugar-free option. If you’re looking for sugar-free toppings for your first shop, look beyond the muisjes category too, and check the nutritional information on the packaging.
You want your spread or topping to genuinely meet the ‘sugar-free’ definition. According to the Dutch Nutrition Centre, this means no more than 0.5 g of sugars per 100 g; the pink and white muisjes described by Albert Heijn don’t meet this requirement.
You’re looking for muisjes to serve on rusks or bread, or for a special occasion, and aren’t choosing based on a sugar-free requirement. Albert Heijn lists pink and white muisjes, as well as celebration muisjes; PLUS also describes crushed muisjes for bread, rusks and yoghurt.
You don’t necessarily need to buy muisjes and want to compare toppings for more frequent use. When looking at alternatives, check the sugars per 100 g, the ingredients and the portion you use; a claim such as ‘less sugar’ doesn’t mean ‘sugar-free’.
When doing your first shop, decide whether sugar-free is essential, whether you mainly want to cut down on sugar, or whether you’re looking for muisjes for a special occasion. Each choice calls for a different check of the label.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar-free option | Check the sugars per 100 g in the nutritional information. The Dutch Nutrition Centre defines ‘sugar-free’ as no more than 0.5 g of sugars per 100 g. | If I need a sugar-free topping, I don’t want to rely on a sweet appearance or a different sugar claim. For around 50% of consumers, this is the top priority. |
| Less sugar at breakfast | For toppings you use every day, compare the sugars per 100 g and read the ingredients list. | For my usual breakfast, I’m looking for a topping with less sugar, but muisjes aren’t essential. Around 30% of consumers make this their top priority. |
| Tradition and how you’ll serve them | Check the variety and ingredients, including allergens, before serving muisjes. | For a special occasion, I mainly want to serve the familiar muisjes and take account of who’ll be eating them. This is the top priority for around 20% of consumers. |
These claims don’t mean the same thing. The Dutch Nutrition Centre defines ‘sugar-free’ as no more than 0.5 g of sugars per 100 g; a different claim doesn’t tell you how much sugar the product contains overall.
If you have a strict sugar-free requirement, always read the nutritional information and check the amount of sugars per 100 g.
According to Albert Heijn’s product information, sugar is the first ingredient in De Ruijter Pink and White Muisjes. This variety contains 79 g of sugars per 100 g and contains wheat.
Before buying, check the ingredients, allergens and nutritional information, especially if you’re serving the muisjes to other people.
When choosing a specific pack, it’s important to check the ingredients and allergens on that packaging.
Compare products in advance, but also read the label on the product you actually buy.
De Ruijter offers several varieties of traditional muisjes. Albert Heijn lists pink and white, celebration and crushed muisjes, among others.
No. According to Albert Heijn’s product information, sugar is listed as the first ingredient and this variety contains 79 g of sugars per 100 g. The Dutch Nutrition Centre defines ‘sugar-free’ as no more than 0.5 g of sugars per 100 g.
These are different claims; ‘low-sugar’ or ‘no added sugars’ doesn’t automatically mean ‘sugar-free’. According to the Dutch Nutrition Centre, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. So if that’s your buying criterion, check the total amount of sugars in the nutritional information.
Check the allergens on the packaging: the De Ruijter Pink and White Muisjes described by Albert Heijn contain wheat. Read the label on the pack you’re serving, even if you’ve looked at the product online before.
