Who is this choice for?

Shoppers with a strict sugar-free requirement

You’re looking for muisjes or another topping whose nutritional information you can check to confirm it’s sugar-free. The wording ‘no added sugars’ on its own doesn’t answer that question.

Easter breakfast fans who want traditional muisjes

You want sprinkles for bread, crispbread or a cake. If you’re considering De Ruijter Gestampte Muisjes, bear in mind that Jumbo lists 79.0 g of sugars per 100 g for this variety.

Shoppers checking ingredients and allergens

You want to know whether you’re buying a bread topping or sweets, and you check the ingredients of the variety you’ve chosen. Jumbo lists wheat and cereals containing gluten as allergens for De Ruijter Gestampte Muisjes.

What should you look for when choosing?

First decide whether you want a topping to sprinkle on bread or a sweet to eat on its own. Then check the sugars per 100 g and the ingredients of the product you’re actually planning to buy.

What to consider What to check before buying Who it matters to
Sugar-free ingredients Check ‘of which sugars’ per 100 g in the nutritional information. According to the Diabetes Fonds, solid foods must contain no more than 0.5 g per 100 g to be labelled ‘sugar-free’. If I want a genuinely sugar-free topping, I need to be able to check this on the packaging; this is the top priority for around 50% of consumers.
Muisjes to sprinkle Check whether the product is intended as a bread topping or decoration, and look at the sugars per 100 g if you’re considering regular muisjes. For my Easter breakfast, I want to be able to sprinkle muisjes on crispbread, even if that means giving up my sugar-free requirement; this use matters most to around 30% of consumers.
Ingredients and product type Read the ingredients and allergen information for the variety you’ve chosen, and check whether it’s a bread topping or sweets. When I choose an alternative, I don’t want to miss an allergen or mistake sweets for a bread topping; around 20% of consumers make this their main consideration.

Common mistakes

  • Choosing regular muisjes for a sugar-free breakfast

    Festive packaging doesn’t change what’s inside. Jumbo lists sugar as the first ingredient in De Ruijter Gestampte Muisjes and states that it contains 79.0 g of sugars per 100 g.

    If sugar-free is a must, check the ‘of which sugars’ figure per 100 g before buying.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    A product with no added sugars may still contain sugars. According to the Diabetes Fonds, solid foods must contain no more than 0.5 g of sugars per 100 g to be labelled ‘sugar-free’.

    Check the total sugars per 100 g, whatever wording appears on the front of the pack.

  • Mistaking sweets shaped like mice for sprinkles

    A listing from Suikerbakkerij Joris describes soft sweets shaped like mice. That doesn’t mean they have the same texture or use as traditional muisjes.

    Check that the product description matches what you need for your Easter dish: a bread topping, decoration or a sweet to eat on its own.

  • Overlooking allergens in an alternative

    Ingredients vary from product to product. Jumbo lists wheat and cereals containing gluten for De Ruijter Gestampte Muisjes.

    Always check the ingredients and allergen information on the pack you choose.

Relevant brands to consider

De Ruijter

De Ruijter Gestampte Muisjes are a traditional topping to sprinkle on bread and crispbread, among other things, but they’re not suitable if sugar-free is a requirement.

  • Jumbo’s product description also suggests using Gestampte Muisjes in yoghurt and as a baking decoration.
  • Jumbo lists 79.0 g of sugars per 100 g for this variety, with wheat and cereals containing gluten as allergens.

Suikerbakkerij Joris

Lekker Droppie describes Suikerbakkerij Joris’s ‘Sugar-Free Muisjes’ listing as soft sweets, not as traditional sprinkles for bread.

  • The product type may suit you if you’re looking for a sweet shaped like a mouse to eat on its own.
  • Check the ingredients and nutritional information on the pack you choose before assessing the sugar claim or using the product as a topping.

Joybuy products for this choice

Related products coming soon.

Frequently asked questions

When can a solid food be called ‘sugar-free’?

According to the Diabetes Fonds, a solid food must contain no more than 0.5 g of sugars per 100 g to be called sugar-free. So, when choosing muisjes, check the ‘of which sugars’ figure per 100 g in the nutritional information.

Are De Ruijter Gestampte Muisjes sugar-free?

No, not the variety for which Jumbo lists 79.0 g of sugars per 100 g. Always check the nutritional information on the packaging itself when choosing another variety.

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. ‘No added sugars’ doesn’t tell you how much sugar the product contains overall; if you want a sugar-free option, you also need to check the amount per 100 g.

Do I need to check allergens in traditional muisjes?

Yes. Jumbo lists wheat and cereals containing gluten for De Ruijter Gestampte Muisjes. Read the allergen information for the variety you plan to buy, even if you already know the brand.