If you’re looking for muesli that is literally sugar-free, don’t rely solely on the claim ‘no added sugar’: check the nutritional information too, as the products discussed still contain sugars. If your main aim is to avoid added sugar and sweeteners, you could look at the Quaker Cruesli Zero Sugar Added varieties; AH Krokante muesli noten 0% suiker contains maltitols and nuts. Always check the information for the variety you’ve chosen and the delivery options for your address before ordering online.
You’re looking for muesli that meets a strict requirement around sugar, not just a product with no added sugar. So compare the claim with the ‘of which sugars’ figure in the nutritional information for the variety you’ve chosen.
You want to avoid added sugar, but sweeteners too. Albert Heijn says that both Quaker Cruesli Zero Sugar Added Naturel and the strawberry and peach variety contain neither; AH Krokante muesli noten contains maltitols.
You need to be able to check that your chosen variety meets your requirements before you pay. Check the product information for each flavour: the nut varieties discussed contain nuts, while Quaker Naturel contains cereals containing gluten and may contain milk and nuts.
Start by understanding the difference between ‘sugar-free’ and ‘no added sugar’. Then compare the ingredients and allergens for the exact variety, and only after that check whether you can order it online.
| What to check | What to check at the time of purchase | Who it matters to |
|---|---|---|
| Meaning of the sugar claim | Read the exact claim and check the ‘of which sugars’ amount in the nutritional information. | If I’m looking for muesli that is literally sugar-free, I don’t want to rely on a claim that only refers to added sugar. Around 50% of consumers put this requirement first. |
| Sweeteners and allergens | Check the ingredients, allergens and any usage warning for the flavour you’ve chosen. | Before placing my order, I want to know whether the muesli contains sweeteners or allergens that are relevant to me. This is a priority for around 30% of consumers. |
| Online availability | Check the current variety, ordering option and delivery options for your address. | I want to be able to add the muesli to my online grocery order, rather than relying on an in-store offer. For around 20% of consumers, this is the most important requirement. |
These are different claims. For example, Albert Heijn says Quaker Cruesli Zero Sugar Added Naturel contains 5.7 g of sugars per 45 g serving.
If you specifically need a sugar-free product, check both the claim and the amount of sugars in the product; don’t rely on ‘Zero Sugar Added’ alone.
A variety with no added sugar may still contain sweeteners. For AH Krokante muesli noten, Albert Heijn lists maltitols, 17 g of polyols per 100 g and a warning that excessive consumption may have a laxative effect.
As well as the nutritional information, read the ingredients list and usage warning for the exact variety.
Lidl labels the crunchy mueslis shown as ‘in-store only’. The Golden Bridge listing at Aldi was for the period from 28 September to 4 October.
On the day you order, check that your chosen product and flavour can actually be added to your online order.
Albert Heijn lists Zero Sugar Added varieties, including Naturel, strawberry and peach, and nuts.
The own-brand range includes crunchy muesli with nuts labelled ‘0% added sugar’.
Aldi has featured Golden Bridge crunchy muesli labelled ‘0% added sugar’ in banana and pecan, and four-nut flavours.
No, not necessarily: ‘0% added sugar’ means something different from having no sugars in the product. The Albert Heijn product information discussed lists naturally occurring sugars in the Quaker varieties and 1.3 g of sugars per 100 g in AH Krokante muesli noten.
Albert Heijn lists both properties for Quaker Cruesli Zero Sugar Added Naturel and the strawberry and peach variety. They do contain naturally occurring sugars, so also check the allergen information for your chosen flavour.
Albert Heijn lists the Quaker and own-brand varieties discussed as available to order online. You can check whether your chosen variety can be delivered to your address during the ordering process.
Read the ingredients, allergens and usage warning for the exact variety. For AH Krokante muesli noten, Albert Heijn lists hazelnuts, almonds, pecans, cashews and maltitols, among other ingredients, as well as a warning that excessive consumption may have a laxative effect.
