Who is this choice relevant to?

Shoppers with a strict sugar-free requirement

You’re looking for a treat that can genuinely be labelled sugar-free, not just one that tastes less sweet. The sugar levels listed by Jumbo and PLUS for the regular kano pastries mentioned don’t meet that requirement.

Hosts planning to serve traditional kano pastries

You want to serve kano pastries with coffee or put them on the party table, and are happy for them to be a regular sweet treat. If so, consider how many you need, check the ingredients and read the guidance on the current packaging.

Shoppers mindful of allergens

You’re buying for guests who need to know about ingredients or may-contain warnings. Check the exact variety before serving: several allergens are relevant to the kano pastries covered by product information from Jumbo and PLUS.

What should you look for when choosing?

First, decide whether sugar-free is a strict requirement. If a regular kano pastry will do, you can then compare similar packs by their nutritional information, quantity and ingredients.

What to consider What to check when buying Who it matters to
Genuinely sugar-free Check the exact claim and the ‘of which sugars’ value per 100 g. GezondEten.nl defines sugar-free as a maximum of 0.5 g of sugars per 100 g. If sugar-free is a strict requirement for me, I don’t want to rely on a less sweet taste or just the front of the pack. For around 33% of consumers, this is the top priority.
Comparing regular kano pastries Compare the sugars per 100 g for the same type of product, and check the serving size too. Jumbo lists 36.8 g of sugars per 100 g for its butter kano pastries, while PLUS lists 37.6 g per 100 g for Aviateur Kano pastries. If I still want to serve kano pastries, I want to compare the nutritional values of different varieties on a like-for-like basis, without calling them sugar-free. Around 27% of consumers put this comparison first.
How much you need for the party Check the pack weight, how much you need and the storage instructions on the packaging. For a party table, I want to put out enough without relying solely on a product photo or name. This is the main priority for around 20% of consumers.
Ingredients and allergens Read the ingredients, allergens and any ‘may contain’ warnings on the exact pack. If I’m buying for guests with an allergy, I need to know which ingredients and warnings apply to this variety before serving it. This is the main concern for around 20% of consumers.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    These claims don’t mean the same thing. According to GezondEten.nl, sugar-free means a maximum of 0.5 g of sugars per 100 g; a different claim doesn’t, by itself, tell you how much sugar the product contains.

    Check the exact wording and the ‘of which sugars’ value per 100 g before choosing a product to meet a strict sugar-free requirement.

  • Relying on the name or pack weight

    A product name and weight won’t tell you how much sugar or which allergens a kano pastry contains. This is particularly important if you’re choosing a specific variety in store.

    Read the label on the pack you’re actually buying, including for Sondey at Lidl and Heerlijck Banket at ALDI.

  • Checking allergens only when it’s time to serve

    Ingredients vary by variety. Product information from Jumbo and PLUS lists wheat, milk, soya and almond among the ingredients in the kano pastries mentioned; information about egg and possible traces also needs attention.

    Check the ingredients list and any ‘may contain’ warning on the exact pack before serving the treat to your guests.

Brands to consider

Jumbo

Jumbo Butter Kano pastries are sold in a 275 g pack.

  • Jumbo lists the ingredients, allergens and nutritional values for this variety.
  • With 36.8 g of sugars per 100 g, this regular kano pastry isn’t a sugar-free choice.

Aviateur

PLUS sells Aviateur Kano pastries as a distinct bakery product.

  • PLUS lists the ingredients, allergens and 37.6 g of sugars per 100 g for the variety mentioned.
  • This kano pastry isn’t sugar-free; also check the allergen information on the pack you buy.

PLUS

As well as Aviateur, PLUS sells its own Butter Kano pastries in a 275 g pack.

  • PLUS labels its own butter kano pastries as vegetarian and gives them a Nutri-Score of E.
  • The Nutri-Score doesn’t tell you whether the kano pastry is sugar-free. Check the claim and the sugars per 100 g on the pack.

Sondey / Lidl

Lidl describes Sondey Kano pastries as butter biscuits filled with almond paste, sold in a 325 g pack.

  • The product description makes the type of biscuit and pack weight clear.
  • Check the current pack in store for sugar, ingredients and allergens.

Heerlijck Banket / ALDI

ALDI sells Heerlijck Banket Kano pastries in a 330 g pack.

  • The brand, product type and pack weight are easy to identify when choosing.
  • Don’t assume the kano pastry is sugar-free based on its product name; read the nutritional information on the current pack.

An alternative at Joybuy

This product is for anyone who wants to consider a treat outside the traditional kano pastry category too. Check the sugar claim on the packaging separately from whether the product suits your King's Day table.

Klene Sugar-Free Lavender, 110 g pack

Klene Sugar-Free Lavender, 110 g

An option if you’re not specifically looking for a traditional kano pastry. The product name includes ‘Sugar-Free’; check the claim and the sugars per 100 g on the packaging. The stated pack weight is 110 g.

View at Joybuy

Frequently asked questions

Does ‘no added sugars’ also mean ‘sugar-free’?

No, these claims aren’t interchangeable: a product with no added sugars may still contain sugars. GezondEten.nl defines ‘sugar-free’ as a maximum of 0.5 g of sugars per 100 g, so always check the exact claim and the nutritional information.

Are Jumbo Butter Kano pastries sugar-free?

No, Jumbo lists 36.8 g of sugars per 100 g for these kano pastries. That’s above the maximum of 0.5 g per 100 g that GezondEten.nl gives for the ‘sugar-free’ claim.

Which allergens should I check in kano pastries?

Check the allergens for the exact variety: product information from Jumbo and PLUS lists wheat, milk, soya and almond among the ingredients in the kano pastries mentioned. Also look for information about egg, other nuts and any ‘may contain’ warnings on the pack.

How should I store kano pastries until King's Day?

Follow the storage instructions on the pack you buy. Product information from Jumbo and PLUS says to store the kano pastries mentioned in a cool, dry place; also check the use-by date before serving.

Does the Nutri-Score show whether a kano pastry is sugar-free?

No, don’t use the Nutri-Score as a substitute for the sugar-free claim or the nutrition table. PLUS gives its Butter Kano pastries a Nutri-Score of E; check the ‘of which sugars’ value per 100 g separately to see how much sugar they contain.