What should you look for when choosing?
Start with the sugar claim for the exact biscuit. Then consider whether the pack is easy to hand out and whether the ingredients are suitable for the guests you’re buying for.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar-free claim |
Read the claim and check the grams of sugar per 100 g. According to the Voedingscentrum, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. |
I only want to put out biscuits for my party whose sugar content matches that claim. Around 36% of consumers prioritise a demonstrable sugar-free claim. |
| Portions and handing them out |
Compare the number of biscuits and the portion size. Albert Heijn lists a 15 g portion for AH Digestive 0% suiker; for Céréal Zonder Suikers Kokos, Jumbo provides nutritional information per 11 g biscuit. |
If I’m handing biscuits out to guests, I want to know in advance how many individual portions I have. Around 21% of consumers prioritise ease of handing them out. |
| Ingredients and allergens |
Check the ingredients, allergen information and warnings on the current packaging. The AH and Céréal biscuits mentioned contain wheat and polyols. |
I want to be able to tell whether a guest needs to avoid a biscuit because of its ingredients. Ingredients are the main consideration for around 29% of consumers. |
| Finding the right product |
Look for a product page for the exact biscuit and compare it with the packaging when buying; a general biscuit category doesn’t confirm that a sugar-free version is included. |
I don’t want to discover while shopping that I’ve been looking at an ordinary biscuit instead of the sugar-free version I wanted. Around 14% of consumers prioritise product choice. |
Brands and shops to consider
A brand or shop is a starting point, not proof that every biscuit in its range is sugar-free. Always compare the exact product.
Albert Heijn
Albert Heijn lists AH Digestive 0% suiker as a sugar-free biscuit in a 400 g pack.
- The product information lists 0.3 g of sugars per 100 g and a 15 g portion.
- The product contains wheat, maltitol and isomalt. Albert Heijn warns that excessive consumption may have a laxative effect and advises checking the current packaging.
Jumbo
Jumbo lists Céréal Zonder Suikers Kokos as an individual biscuit product; the shop category ‘sugar-conscious’ isn’t a claim that applies to every product in it.
- For the Céréal biscuit, Jumbo lists 0 g of sugars per biscuit and nutritional information per portion.
- The coconut biscuit contains wheat and, according to the product information, 18 g of polyols per 100 g. Also check the listed possible traces of allergens.
Lotus
Lotus Bakeries describes its regular Biscoff biscuit as crisp and caramelised.
- This description helps you distinguish the regular biscuit from products specifically sold as sugar-free.
- Don’t treat the brand name as proof of a sugar-free option; you’ll need the claim and nutritional values for the exact product.
Biscoff
Biscoff is the specific biscuit range that Lotus Bakeries presents as caramelised biscuits.
- The range is a separate option if a sugar-free claim isn’t a requirement for the biscuit you choose.
- Don’t assume Biscoff is sugar-free without checking the nutritional information for your chosen version.
Lidl
Lidl describes Sondey as a range that includes biscuits, wafers and bars.
- The range includes various types of biscuits and snacks, including vegan options.
- A general description of Sondey or a vegan label doesn’t confirm that a specific biscuit is sugar-free.
ALDI
ALDI offers a range of different types of regular biscuits.
- The range gives you options for choosing a type of biscuit for your party when sugar-free isn’t a requirement.
- If you need a sugar-free option, check the label and nutritional information for the individual product, not just the range page.
Related Joybuy products
Related products will be available soon.
Frequently asked questions
What does ‘sugar-free’ mean on a biscuit packet?
According to the Voedingscentrum, the nutritional claim ‘sugar-free’ means that a product contains no more than 0.5 g of sugars per 100 g. For the biscuit you choose, check both the claim and the nutrition table; a shop category such as ‘sugar-conscious’ doesn’t tell you this about every product.
Are sugar-free biscuits also low in calories?
Not necessarily: the sugar-free claim describes the sugar content, not the energy value. For example, Albert Heijn lists 465 kcal per 100 g for AH Digestive 0% suiker. Compare the nutritional information and portion size if these matter to your choice.
Why does a packet sometimes warn about a laxative effect?
The warning may be related to polyols in the biscuit. According to Albert Heijn, AH Digestive 0% suiker contains maltitol and isomalt; the Voedingscentrum says that larger amounts of polyols can cause digestive problems. So show guests the ingredients and warning on the packet.
How should I store biscuits I buy in advance for Halloween?
Follow the storage instructions for the product you choose. For AH Digestive 0% suiker, Albert Heijn recommends storing the biscuits in a cool, dark and dry place and putting them in a sealed tin after opening. Before serving, also check the best-before date and the current packaging.