Start by deciding what you mean by sugar-free: under Regulation (EC) No 1924/2006, published by the European Union, a product carrying this nutrition claim may contain no more than 0.5 g of sugars per 100 g. Granola with no added sugars may still contain naturally occurring sugars. So, when choosing breakfast for your holiday home, compare the nutrition information for the variant you’re considering, and check the allergens and pack size too.
Which option is right for you?
Shoppers with a strict sugar limit
You’re looking for granola that genuinely meets the sugar-free claim. In that case, the ‘of which sugars’ figure per 100 g is what matters, not just the wording on the front of the pack. The limit for this claim is set out in European Union Regulation (EC) No 1924/2006.
Holidaymakers looking to avoid added sugars
You’re looking for breakfast cereal to have with milk or yoghurt and are happy with naturally occurring sugars. Check that each variant’s statement about added sugars and sweeteners matches what you’re looking for; Jumbo describes Quaker Zero Sugar Added Natural as a product with no added sugars and/or sweeteners.
Shoppers buying groceries locally
You want to be able to buy a pack that suits your stay. As well as checking the sugar information, look at the pack size and current availability, and check the allergens if you’ll be sharing breakfast with other guests.
What should you look for when choosing?
First decide whether you’re looking for granola that is literally sugar-free or simply want to avoid added sugars. Then check the pack you’ve chosen for allergens and make sure it suits your stay.
| What to consider |
What to check when buying |
Who should pay particular attention? |
| Literally sugar-free |
Read the ‘of which sugars’ figure per 100 g. Under Regulation (EC) No 1924/2006, the sugar-free claim allows a maximum of 0.5 g of sugars per 100 g. |
If I’m following a strict sugar limit, I don’t want to rely on ‘0% added sugar’. For around 27% of shoppers, that limit would be the main condition for their first purchase. |
| No added sugars |
Check the statement about added sugars and the ingredients, and also read the ‘of which sugars’ figure per 100 g. |
I want to avoid added sugars but am happy with naturally occurring sugars. Around 33% of shoppers would choose mainly for this reason. |
| Allergens when sharing breakfast |
Read the allergen information for the exact variant you’ve chosen, including any ‘may contain’ information. |
If others will be eating from the same pack, I want to know whether the ingredients are suitable for them. An estimated 20% of shoppers would put this check first. |
| Pack size and availability |
Compare the pack size with what you’ll need for your stay, and check where the variant you’ve chosen is available. |
If I’m only buying groceries once I arrive at the holiday home, I want to be able to take home a suitable amount. For around 20% of shoppers, practical considerations would be the main concern. |
Common mistakes
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Assuming ‘no added sugars’ means ‘sugar-free’
A product can be sold with no added sugars and still contain sugars. European Union Regulation (EC) No 1924/2006 sets a maximum of 0.5 g of sugars per 100 g for the sugar-free claim.
Decide which of these two qualities you’re looking for. If you want a strictly sugar-free option, check the ‘of which sugars’ figure per 100 g.
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Only reading the front of the pack
A term such as ‘low carb’ doesn’t tell you how much sugar a granola contains. Albert Heijn also points out that product information, including ingredients and allergens, can change.
Check the nutrition information and allergens on the current pack of the exact variant you’re buying.
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Assuming an affordable granola is automatically a low-sugar choice
Pack size and where you shop can help you plan your holiday groceries, but they don’t tell you about the sugar or allergen content.
First check that the granola you’ve chosen meets your sugar requirements and any allergen needs. Then compare pack sizes.
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Buying one pack for all your guests without checking allergens
Ingredients vary from product to product. For example, Jumbo lists oats, barley and hazelnuts in Jordans Low Sugar Granola; a similar product name doesn’t tell you what’s in another variant.
Check the current ingredients and allergen information for everyone who’ll be sharing the pack.
Brands to consider
Albert Heijn
Albert Heijn offers its own granola variant labelled ‘0% added sugar’, as well as a reduced-carb variant in a 400 g pack.
- The product page for AH Reduced Carb Granola 0% Sugar lists 8.8 g of carbohydrates per serving.
- The added-sugar claim doesn’t confirm that the granola is literally sugar-free. Albert Heijn recommends checking the current pack, as product information can change.
Quaker Cruesli
Jumbo describes the 400 g pack of Quaker Zero Sugar Added Natural as made without added sugars and/or sweeteners.
- The Natural variant is worth considering if you want to avoid added sugars and sweeteners.
- That’s not the same as being literally sugar-free: Joybuy’s product information for the Strawberry & Peach variant lists 4.4 g of sugars per 100 g. Check the figure for the variant you choose.
Holie's
Jumbo offers Holie's granola in variants including low-carb and protein options.
- The different variants give you the chance to compare ingredients and nutrition information on each pack.
- A variant name such as ‘low carb’ or ‘protein’ is no substitute for checking the ‘of which sugars’ figure and allergens.
Jumbo
Jumbo’s granola range includes its own variants with nuts, kernels and seeds, or with oats, kernels and berries.
- When shopping locally, you can compare the pack sizes and ingredients of the available variants.
- For these standard variants, don’t rely on the range name if you’re looking for a specific sugar claim; check the pack you choose.
Golden Bridge (ALDI)
ALDI offers Golden Bridge Granola in 500 g packs, with variants including Nuts & Seeds and Red Berries.
- The stated pack size is useful when planning groceries for your stay.
- If you’re choosing based on sugar content, check the nutrition information for the exact variant; the variant name alone isn’t enough.
Breakfast cereals at Joybuy
This selection includes Quaker Cruesli, Holie's granola and one crunchy muesli for anyone comparing breakfast cereals with claims about added sugars. Don’t choose a product based only on a name that includes ‘Zero Sugar’: check the sugars per 100 g and the allergens listed on the pack you choose.
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Quaker Cruesli Choco Zero Sugar, 400 g
For anyone looking for a Choco variant and wanting to avoid added sugars. According to the stated sugar content, this variant doesn’t meet the limit for being literally sugar-free; check the current nutrition information and allergens.
View at Joybuy
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Quaker Cruesli Nuts Zero Sugar, 400 g
For a nutty breakfast when you’re also keeping an eye on added sugars. This variant contains almonds and hazelnuts, among other ingredients, and doesn’t meet the limit for being literally sugar-free according to the stated sugar content; check the current allergen information.
View at Joybuy
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Holie's Crunchy Muesli Chocolate Chunks, 6 x 400g
A crunchy muesli for anyone looking for the Chocolate Chunks variant, rather than granola for a strictly sugar-free choice. This pack contains six individual packs; check that the quantity suits your stay and read the current allergen information.
View at Joybuy
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Holie's Granola Nuts & Seeds, 6 x 350g
For anyone looking for granola with nuts and seeds who can make use of the quantity at their holiday home. The pack contains six packs; according to the stated sugar content, this variant doesn’t meet the limit for being literally sugar-free. Check the allergens on the pack you choose.
View at Joybuy
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Quaker Zs Cruesli Natural, 400 g
For anyone comparing a Natural variant when looking for a product with no added sugars. The stated sugar content is above the limit for being literally sugar-free; check the current nutrition information and allergens, including any information about milk and nuts.
View at Joybuy
Frequently asked questions
When can granola be called sugar-free?
Under European Union Regulation (EC) No 1924/2006, a product carrying the sugar-free nutrition claim may contain no more than 0.5 g of sugars per 100 g. Check the ‘of which sugars’ figure in the nutrition table on the specific pack.
Does ‘0% added sugar’ mean there are no sugars in the product?
No, the product may still contain naturally occurring sugars. For example, Joybuy’s product information for Quaker Cruesli Strawberry & Peach lists 4.4 g of sugars per 100 g. Always check the figure for the variant you want to buy.
Can I use ‘low carb’ as a substitute for checking the sugar content?
No, carbohydrates and sugars are listed separately in the nutrition table. If the amount of sugar is important to your choice, compare the ‘of which sugars’ figure per 100 g.
Is the product name enough if you have a nut or gluten allergy?
No, check the current ingredients and allergens for the exact variant. For example, Jumbo lists oats, barley and hazelnuts in Jordans Low Sugar Granola; don’t assume that another granola has the same ingredients.