Flakes aren’t an obvious choice for savoury snacks: Albert Heijn and Jumbo stock them with sweet bread toppings. If you’re looking for something to put on bread or add to breakfast, distinguish between ‘sugar-free’, ‘no added sugar’ and ‘reduced sugar’, and compare the sugar content per 100 g.
You want flakes labelled ‘sugar-free’, not just a reduced-sugar option. Check the claim and the sugar content per 100 g. Diabetes Fonds explains that a product with no added sugar can still contain sugars.
You’re looking for something to put on bread or have for breakfast, but it doesn’t have to be sugar-free. Voedingscentrum recommends comparing the nutritional information of similar products per 100 g; check the ingredients list too.
You’re looking for something for a savoury get-together, but have found yourself considering flakes. Albert Heijn and Jumbo stock flakes with sweet bread toppings. So first decide whether you’re buying a bread topping or snacks for a get-together.
First decide whether you’re looking for something for a savoury get-together or a sweet bread topping. If you’re buying a bread topping, check the exact sugar claim before comparing products.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugar-free claim | Look for the ‘sugar-free’ label and check the sugar content per 100 g and the ingredients list. Diabetes Fonds says that sugar-free means no more than 0.5 g of sugar per 100 g. | I want flakes explicitly labelled ‘sugar-free’; reduced sugar doesn’t meet my requirements. This strict sugar claim is the main priority for around 50% of consumers. |
| Less sugar | Compare similar sweet toppings by their sugar content per 100 g, and check whether the claim says ‘reduced sugar’ or ‘no added sugar’. | I want to keep an eye on the sugar in my bread topping, but it doesn’t have to be sugar-free. Around 30% of consumers prioritise reducing sugar. |
| Occasion | Decide whether you need a sweet bread topping or snacks for a savoury spread; Albert Heijn and Jumbo stock flakes with sweet bread toppings. | If I’m looking for snacks for a savoury get-together, I don’t want to accidentally buy a bread topping. This occasion is the most important factor for around 20% of consumers. |
If you’re looking for a strictly sugar-free option, you can’t rely on a general reduced-sugar label. Diabetes Fonds defines ‘sugar-free’ as no more than 0.5 g of sugar per 100 g.
Check that the packaging explicitly says ‘sugar-free’, then read the nutritional information per 100 g.
A claim doesn’t tell you everything about a product’s ingredients. According to Diabetes Fonds, a product with no added sugar can still contain sugars.
Read the ingredients list and compare the nutritional information per 100 g with that of a similar product, as Voedingscentrum recommends.
Albert Heijn and Jumbo list flakes under sweet bread toppings. That’s a different product category from snacks for a savoury get-together.
Decide what occasion you’re buying for before you shop. For a savoury get-together, look for suitable party snacks rather than bread toppings.
The ranges at Albert Heijn and Jumbo include different types of flakes and chocolate sprinkles. Always check the sugar claim on the packaging of the specific product.
Albert Heijn lists several De Ruijter flakes, including white flakes and chocolate flakes.
The range includes flakes as a sweet bread topping, as well as reduced-sugar chocolate sprinkles in a separate selection for people watching their sugar intake.
Jumbo lists chocolate sprinkles and flakes under sweet bread toppings.
Albert Heijn lists Céréal milk chocolate sprinkles with less sugar; Jumbo lists Céréal dark chocolate sprinkles.
Flakes aren’t a usual choice for savoury snacks: Albert Heijn and Jumbo stock them with sweet bread toppings. If you’re looking for snacks for a savoury get-together, first choose the product category you want, then check the nutritional information for the products you’re considering.
According to Diabetes Fonds, ‘sugar-free’ means a product contains no more than 0.5 g of sugar per 100 g. Check the ingredients list too if you want to know what else the product contains.
Not necessarily: as Diabetes Fonds explains, ‘no added sugar’ doesn’t rule out sugars that are already present. Check the claim and sugar content per 100 g for the specific product.
First compare flakes with other flakes and check the sugar content per 100 g. Voedingscentrum recommends comparing nutritional information this way because portion sizes can vary. Also read the ingredients list if the product’s composition matters to your choice.
