Who is this choice relevant to?

People who exercise and mean literally sugar-free flakes

If sugar-free is a firm requirement, ‘dark’ and ‘less sugar’ aren’t substitutes for checking the ingredients and total sugars. According to Albert Heijn and Jumbo, the dark chocolate flakes from De Ruijter and Jumbo examined contain sugar as an ingredient.

People who exercise and want to avoid added sugar

If you mainly want to avoid added sugars, but don’t necessarily need zero grams of total sugars, breakfast cereal is another option. KoRo’s cornflakes with no added sugars are not chocolate flakes, though.

People who eat shortly before training

If there’s little time between eating and exercising, don’t look only at the sugars in the flakes. The size of your portion and what else you eat with your snack are also relevant. The Netherlands Nutrition Centre recommends eating a regular meal around 2 to 3 hours before exercise.

What should you look for when choosing?

First decide whether you mean literally sugar-free or mainly want to avoid added sugar. Then consider whether the portion suits the time you have before training.

What to consider What to check Who should pay particular attention?
Literally sugar-free Read the ingredients list and compare ‘of which sugars’ per 100 g; don’t rely on ‘dark’. If chocolate flakes containing sugar aren’t an option for you, you’ll want to check this on the label before buying. Around 45% of consumers put literally sugar-free products first.
No added sugars Check the ingredients and also compare total sugars and carbohydrates per 100 g. If you mainly want to avoid added sugar, you could also look at breakfast cereal flakes and accept that they may still contain sugars. This is the top priority for around 33% of consumers.
Portion before training Consider how much time you have and assess the whole snack, including the portion and the amounts of fat, protein and fibre. If you eat shortly before exercise, you won’t want a large snack that feels uncomfortable during your training. Portion size and timing are the top priorities for around 22% of consumers.

Common mistakes

  • Confusing ‘dark’ with sugar-free

    According to Albert Heijn and Jumbo, the dark chocolate flakes from De Ruijter and Jumbo examined contain sugar as an ingredient, and 63 g and 63.7 g of sugars per 100 g respectively.

    Check the ingredients list and ‘of which sugars’ per 100 g; colour and cocoa percentage don’t tell you whether the product meets your sugar-free requirement.

  • Reading ‘no added sugars’ as ‘no sugars’

    According to KoRo, its cornflakes with no added sugars still contain 1.1 g of total sugars per 100 g. They’re breakfast cereal, not chocolate flakes, too.

    Decide which of the two requirements matters to you, and check the nutrition table as well as the wording on the packaging.

  • Looking only at the flakes, not the whole snack

    A large portion just before exercise calls for a different approach from a meal eaten well in advance.

    The Netherlands Nutrition Centre recommends eating a regular meal around 2 to 3 hours before exercise. If you eat closer to your training, take the size and make-up of the whole snack into account.

  • Overlooking sweeteners in a substitute product

    According to the Netherlands Nutrition Centre, high intakes of polyols can cause wind or diarrhoea. This is worth bearing in mind if a product contains these sweeteners.

    Read the ingredients list of any substitute product, and avoid trying an unfamiliar snack for the first time just before a training session or competition.

Brands compared

De Ruijter

A benchmark for dark chocolate flakes as a bread topping or garnish.

  • According to Albert Heijn, the dark variety examined contains at least 32% cocoa solids.
  • Sugar is near the top of the ingredients list; Albert Heijn states that this variety contains 63 g of sugars per 100 g.

Jumbo

A supermarket own brand to compare the label on dark chocolate flakes with.

  • According to Jumbo, the variety examined contains at least 35% cocoa solids and 9.7 g of fibre per 100 g.
  • The same variety contains sugar as an ingredient and lists 63.7 g of sugars per 100 g.

KoRo

A benchmark for cornflakes if you mean breakfast cereal flakes rather than chocolate flakes for bread.

  • According to KoRo, the cornflakes examined are made from 100% maize and contain 0 g of added sugars.
  • KoRo also lists 1.1 g of total sugars per 100 g; this product isn’t chocolate flakes.

Joybuy products for this choice

Related products coming soon.

Frequently asked questions

Are dark chocolate flakes sugar-free?

Not automatically: according to Albert Heijn and Jumbo, the dark varieties examined contain sugar as an ingredient, and 63 g and 63.7 g of sugars per 100 g respectively. So check the ingredients and nutrition information for the variety you want to buy.

Does ‘no added sugars’ mean there are no sugars in the product?

No. According to KoRo, its cornflakes with no added sugars still contain 1.1 g of total sugars per 100 g. If you want to assess total sugars, check the ‘of which sugars’ figure.

When should I eat a snack with flakes before exercise?

Adjust your portion to the time you have before training. The Netherlands Nutrition Centre recommends eating a regular meal around 2 to 3 hours before exercise. If you eat closer to your training, assess the size and make-up of the whole snack, not just the flakes.

Which nutrition information is useful when comparing flakes?

In particular, compare the ingredients and the ‘of which sugars’ figure per 100 g. According to the European Union, the nutrition table also includes information on carbohydrates, fat, protein and salt, among other things. This helps you assess the flakes as part of your whole snack.