Who is this choice relevant to?

Organisers with a strict sugar-free requirement

If you want to serve the treat as sugar-free, the specific product must meet the requirements for that claim. A wholemeal or gluten-free label on its own tells you nothing about this.

Organisers who want to serve a classic egg cake

A standard egg cake may be an option if sugar-free is not a strict requirement. For your group, check the pack size, nutritional information and allergens on the packaging you choose.

Organisers with a participant who needs to eat gluten-free

To offer a separate gluten-free option, check the current packaging. Gluten-free does not mean the egg cake is also sugar-free or suitable for other dietary requirements.

What should you check before buying?

First, decide whether sugar-free is a strict requirement. Then check participants' dietary needs, before working out how many you need and how you plan to hand them out.

What to considerWhat to check when buyingWho it matters to
Sugar-free claim For the specific product, check the claim and that it contains no more than 0.5 g of sugars per 100 g, the requirement for the sugar-free claim under Regulation (EC) No 1924/2006. If sugar-free is a firm requirement, I don't want to present a standard egg cake as suitable. For around 36% of consumers, this would be their first consideration when buying.
Allergens and dietary requirements Ask which dietary restriction applies and read the current ingredients and allergen information. Check separately whether a gluten-free option also meets any other requirements. If a participant has a specific dietary requirement, I need to be able to offer a suitable option separately. This would be the main priority for around 29% of consumers.
Portions and availability Compare the number of items per pack with the size of the group, and check that the chosen product will be available in time. For a larger meeting, I want to have enough portions to hand out without relying on a temporary offer. Practical arrangements would matter most to around 21% of consumers.
Classic egg cake If a standard egg cake is acceptable, check the portion size and sugars per 100 g, and don't describe it as sugar-free. If there are no strict sugar or dietary requirements, I may prefer a familiar egg cake. This would be the main consideration for around 14% of consumers.

Common mistakes

  • Calling a standard, wholemeal or gluten-free egg cake sugar-free

    Jumbo's product information lists 29.5 g of sugars per 100 g for its standard egg cake and 33.6 g for its wholemeal version. Albert Heijn lists 33 g per 100 g for Maître Mathis gluten-free egg cakes. None of these figures meets the EU requirement of no more than 0.5 g per 100 g for the sugar-free claim.

    Only use the sugar-free claim after checking the specific product and its current nutritional information.

  • Relying on a product range category alone

    A category of products aimed at people watching their sugar intake doesn't tell you the nutritional values of an individual egg cake.

    Before buying, read the claim, ingredients, allergen information and nutritional information on the packaging you actually plan to hand out.

  • Assuming gluten-free meets every dietary requirement

    The gluten-free label only addresses gluten. Maître Mathis egg cakes at Albert Heijn also contain 33 g of sugars per 100 g.

    Ask which specific dietary restriction applies and check the current packaging for each option.

  • Planning a regular delivery around a temporary in-store offer

    An offer that's only available in store for a limited time is not a reliable basis for planning a future work meeting.

    Check shortly before buying that your chosen product is available, and have a suitable alternative that meets the same requirements ready.

    Choosing a replacement could take extra time just before the meeting.

Brands and own-label options to consider

Albert Heijn

Offers standard AH Eierkoeken, among other products, as well as a gluten-free egg cake from Maître Mathis.

  • Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken.
  • The gluten-free Maître Mathis version contains 33 g of sugars per 100 g. Neither product meets the sugar-free claim.

Jumbo

Offers standard and wholemeal egg cakes for anyone who doesn't need a sugar-free option.

  • Jumbo lists 29.5 g of sugars per 100 g for its standard egg cake.
  • The wholemeal version contains 33.6 g of sugars per 100 g. Wholemeal does not mean sugar-free.

Bolletje

Brosse Eierkoeken with a milk coating offer a different texture if sugar-free isn't a requirement.

  • The pack described by Jumbo contains ten items.
  • Jumbo lists 42 g of sugars per 100 g for this product.

Heerlijck Banket bij ALDI

Scharreleierkoeken are a pack-size option for a group.

  • ALDI Nederland lists a pack of 12 items weighing 360 g.
  • Check the packaging to make sure the sugars and allergens meet the requirements for your meeting.

Lidl

An in-store option for egg cakes, although availability may vary depending on the range.

  • Lidl Nederland lists egg cakes as an in-store product.
  • Before buying, check both current availability and the nutritional information on the pack you've chosen.

Related Joybuy products

Related products coming soon.

Frequently asked questions

When can you call an egg cake sugar-free?

Under Regulation (EC) No 1924/2006, the sugar-free nutrition claim for an egg cake requires it to contain no more than 0.5 g of sugars per 100 g. Check that the claim and nutritional information apply to the exact product you're buying.

Does wholemeal or gluten-free also mean sugar-free?

No. Those labels on their own tell you nothing about whether a product meets the requirements for the sugar-free claim. Jumbo lists 33.6 g of sugars per 100 g for its wholemeal egg cakes, while Albert Heijn lists 33 g per 100 g for Maître Mathis gluten-free egg cakes.

What should you check if someone needs a separate dietary option?

First, check which dietary restriction applies to that participant. Then read the current ingredients and allergen information for the specific product. Keep the packaging or product information with the option you're offering separately, so it's clear who each product is intended for.

Are individually wrapped egg cakes automatically suitable for a meeting?

No. Individual wrapping can make distribution easier, but it doesn't confirm that a product is sugar-free or suitable for a particular diet. Check these points separately and compare the number of items with the number of participants.