If you’re looking for a strict sugar-free claim
The claim on the specific product is what matters most. A biscuit with no added sugar isn’t automatically a suitable substitute.
If you want to take genuinely sugar-free egg cakes to a street festival, choose only a specific variety whose current packaging explicitly says ‘sugar-free’. Don’t rely on the product type or a ‘no added sugar’ claim. If you’re happy with a different type of biscuit, you can compare products with no added sugar, but they may still contain sugars and aren’t sugar-free egg cakes.
The claim on the specific product is what matters most. A biscuit with no added sugar isn’t automatically a suitable substitute.
You want something to take with you and are happy to choose an alternative to an egg cake. In that case, the sugars per 100 g, ingredients and any warnings are still important.
You prefer the familiar egg cake shape. Compare the nutritional information and allergens for each variety, without assuming that a traditional egg cake is sugar-free.
When: Choose this option if you need both the egg cake shape and an explicit sugar-free claim.
Consider: Check the claim on the current packaging for the specific variety. A traditional egg cake doesn’t qualify just because of its product name.
When: This option suits you if you’re happy with a different type of biscuit and mainly want to avoid added sugars.
Consider: The product may still contain sugars. Jumbo lists 4,9 g of sugars per 100 g for Peijnenburg Ontbijtkoek Volkoren zonder toegevoegde suikers.
When: This is an option if the egg cake shape matters more to you than a sugar-free claim.
Consider: Compare the sugar content of each variety: Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugar-free claim | Read the exact claim on the current packaging for your chosen variety and check the nutritional information. | If I really want a sugar-free egg cake, a different description of the sugar content isn’t enough for me. Around 42% of consumers put this verifiable claim first. |
| Different type of biscuit | Compare ‘of which sugars’ per 100 g, the ingredients and any sweetener warnings. | I can take a different biscuit if it helps me avoid added sugars, but I want to know what else is in it. This is the main consideration for around 33% of consumers. |
| Sharing at the festival | Check the number of items and the ingredients and allergens for the specific egg cake. | If I’m taking treats for a group, I mainly want traditional egg cakes in a practical pack; a sugar-free claim isn’t essential. This is the priority for around 25% of consumers. |
A product with no added sugar may still contain sugars. Jumbo lists 4,9 g of sugars per 100 g for Peijnenburg Ontbijtkoek Volkoren zonder toegevoegde suikers.
If you need a strict sugar-free claim, check the claim on the specific product. Otherwise, compare the ‘of which sugars’ figure per 100 g.
Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken. The ingredients in Bolletje Brosse Eierkoek Kaneel also include several sources of sugar.
Check the ingredients and nutritional values for the variety you’re actually buying, even if you already know the brand.
The Peijnenburg ontbijtkoek without added sugar sold by Jumbo contains xylitol. The product information warns that excessive consumption may have a laxative effect and includes a warning about animals.
Check the ingredients, portion size and warnings before taking an alternative for several people.
For AH Eierkoeken, Albert Heijn lists egg, milk, cereals containing gluten and soya, among other allergens. Allergen information may also differ for another egg cake.
Check the current allergen information on every pack you choose, especially if you’re buying treats for other people.
The products listed here illustrate different options; a brand name alone doesn’t tell you whether a specific variety has a sugar-free claim.
AH Eierkoeken are traditional egg cakes, sold in a pack of 12 portions of 30 g.
Jumbo has a category for egg cakes and also sells other types of biscuits with no added sugar.
Bolletje Brosse Eierkoek Kaneel is a crisp variety of egg cake.
San Francisco Zero is a biscuit, not an egg cake.
ALDI lists Scharreleierkoeken from Heerlijck Banket in a pack of 12.
No, a biscuit with no added sugar may still contain sugars. For example, Jumbo lists 4,9 g of sugars per 100 g for Peijnenburg Ontbijtkoek Volkoren zonder toegevoegde suikers. Check the claim and nutritional information for the variety you want to take with you.
Not simply because they’re egg cakes: check for a sugar-free claim on the specific packaging. Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken, while the ingredients for Bolletje Brosse Eierkoek Kaneel include several sources of sugar.
Check the allergens for each variety you choose on the current packaging. For AH Eierkoeken, Albert Heijn lists egg, milk, cereals containing gluten and soya, among other allergens; the information for another egg cake may differ.
Read the ingredients and usage warnings for the specific product. The Peijnenburg ontbijtkoek with no added sugar sold by Jumbo contains xylitol; the product information warns that excessive consumption may have a laxative effect and includes a warning about animals.
Work out how many portions you want to share, then compare the number of items in each pack. Albert Heijn lists AH Eierkoeken as 12 portions of 30 g, while ALDI lists 12 Heerlijck Banket Scharreleierkoeken; also check the storage advice on the packaging you choose.