Strict sugar checkers
You only want to choose Dutch spiced cake as sugar-free if its sugars per 100 g meet the threshold. A name featuring ‘zero’ isn’t enough.
If you want genuinely sugar-free Dutch spiced cake for a board game night, only choose a product if the nutrition information lists no more than 0.5 g of sugars per 100 g; according to the Netherlands Nutrition Centre, that’s the threshold for ‘sugar-free’. ‘Zero’ and ‘no added sugars’ don’t prove this on their own. Then choose between individually wrapped portions, which you can hand out straight away, and a sliced pack that you can serve from yourself.
You only want to choose Dutch spiced cake as sugar-free if its sugars per 100 g meet the threshold. A name featuring ‘zero’ isn’t enough.
You want to be able to put something out quickly while the game is in progress. Individually wrapped slices take less serving effort than a whole cake; with a sliced pack, you portion out the slices yourself.
You’re looking for a pack that suits your usual supermarket and comparing the nutrition information per 100 g, even when the portion sizes differ.
If sugar-free is a must, check the sugars per 100 g first. Then look at the ingredients and choose a pack that suits the number of players and how you want to serve it.
| What to consider | What to check when buying | Who does this matter to? |
|---|---|---|
| Sugar-free or just a sugar claim | Check ‘of which sugars’ per 100 g. The Netherlands Nutrition Centre sets the sugar-free threshold at no more than 0.5 g of sugars per 100 g. | If I genuinely want a sugar-free option, I don’t want to rely on the word ‘zero’. Around 30% of consumers put this sugar check first. |
| Ingredients and allergens | Read the ingredients list, allergen information and warnings for the variant you’ve chosen. For its plain variant with no added sugars and 9 slices, Peijnenburg lists ingredients including rye flour, chicory root fibre and xylitol. | If certain ingredients matter to my guests, I want to know what I’m putting on the table. Around 30% of consumers prioritise checking the ingredients. |
| Handing out portions | Check whether the slices are individually wrapped or come in a sliced pack, and how many portions you need. | Once the game is under way, I want to be able to hand out portions without having to cut up the cake first. Around 20% of consumers put ease of serving first. |
| Pack and shop | Check the pack size and whether the product is available at your chosen shop; read the label for the variant you’ve selected there too. | I want to find a pack that’s large enough for my group and available at my usual shop. Around 20% of consumers put this first. |
‘No added sugars’ doesn’t automatically mean that a Dutch spiced cake falls below the sugar-free threshold either.
If you have a strict requirement, compare the ‘of which sugars’ value per 100 g with the Netherlands Nutrition Centre’s sugar-free threshold of no more than 0.5 g.
Different variants may contain different ingredients. A sugar claim doesn’t tell you which sweeteners or grains have been used.
Check the current ingredients list, allergen information and nutrition information for the exact variant you’re buying.
Peijnenburg offers Dutch spiced cake variants with no added sugars, including sliced and individually wrapped options.
Albert Heijn and Jumbo list the Zero spiced cake as a 4-pack.
Albert Heijn lists a sliced AH Ontbijtkoek zero.
ALDI lists a sliced 485 g Koek & Bakker Ontbijtkoek Zero.
Lidl lists 485 g Ontbijtkoek zero as an in-store product.
No, that claim doesn’t prove that the cake is sugar-free. The Netherlands Nutrition Centre sets the sugar-free threshold at no more than 0.5 g of sugars per 100 g, so check ‘of which sugars’ on the pack.
No, use ‘zero’ to identify a variant, not as a substitute for checking the nutrition information. Check how much sugar per 100 g the cake you want to buy contains.
Because the grains and sweeteners used may still affect your choice, even in this variant. For its plain variant with 9 slices, Peijnenburg lists rye flour, chicory root fibre and xylitol; if you’re catering for guests with specific dietary requirements, check the ingredients and allergen information on the pack you’re serving.
You can’t tell from the product category alone. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through baker’s salt, but that doesn’t tell you anything about the composition of a particular Dutch spiced cake. Check the label or ask the manufacturer which salt is used if this is relevant to your choice.