If you want strictly sugar-free cornflakes for your Easter brunch, choose a product containing no more than 0.5 g of sugars per 100 g. Under EU Regulation (EC) No 1924/2006, that is the limit for the ‘sugar-free’ claim. Jumbo lists 1.0 g of sugars per 100 g for Smaakt Bio Cornflakes Ongezoet. Jumbo describes this variety as having no added sugars, but it does not meet that limit for being sugar-free. Also check the ingredients and allergen information on the packaging.
For this Easter brunch, ‘no added sugars’ isn’t enough. Under EU Regulation (EC) No 1924/2006, a product can only carry the ‘sugar-free’ claim if it contains no more than 0.5 g of sugars per 100 g. So check the nutritional information per 100 g.
You don’t mind sugars that occur naturally, but you do want to avoid added sugars. Jumbo lists organic maize as an ingredient in Smaakt Bio Cornflakes Ongezoet and 1.0 g of sugars per 100 g. Check both the ingredients and the nutritional information on the packaging.
You want to know how much cornflakes to buy and which variety will suit your guests. Compare pack sizes, but check that a product meets any strict sugar-free requirement before choosing between packs.
First decide whether ‘sugar-free’ is a firm requirement or whether your main aim is to avoid added sugars. Then consider any other requirements for your Easter brunch.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Strictly sugar-free | Check ‘of which sugars’ per 100 g: under EU Regulation (EC) No 1924/2006, the ‘sugar-free’ claim is limited to a maximum of 0.5 g per 100 g. | If sugar-free is a firm requirement for my Easter brunch, I don’t want to rely on the word ‘unsweetened’ alone. Around 42% of consumers prioritise being strictly sugar-free. |
| No added sugars | Read the ingredients and check the amount of sugars per 100 g; the product may still contain sugars that occur naturally. | I want to avoid added sugars, but I’m happy to have sugars that occur naturally. Around 33% of consumers prioritise this. |
| Pack size | Compare the pack size with how much you need for your guests, and check the label on the variety you choose. | For a brunch with several guests, I want to buy enough cornflakes without overlooking anyone’s sugar requirements. For around 25% of consumers, this practical shopping consideration matters most. |
A product with no added sugars may still contain sugars that occur naturally. Jumbo lists 1.0 g of sugars per 100 g for Smaakt Bio Cornflakes Ongezoet, which is above the EU limit for the ‘sugar-free’ claim.
If sugar-free is a firm requirement, check the amount of sugars per 100 g in the nutritional information.
A product name doesn’t tell you everything about its ingredients and allergens. Product information from Albert Heijn, Jumbo and Kellogg's lists sugar as an ingredient in their standard cornflakes.
Before buying, check the ingredients, ‘of which sugars’ per 100 g and the allergen information on the packaging.
Choosing a lower-sugar option doesn’t tell you anything about its fibre content or the type of grain used. The Netherlands Nutrition Centre distinguishes between wholegrain and non-wholegrain cereal products.
If fibre or wholegrain ingredients matter for your brunch, compare these separately in the nutritional information and ingredients list.
Smaakt Bio Cornflakes Ongezoet is an option if you’re looking for cornflakes with no added sugars.
Kellogg's Corn Flakes is a standard branded option, not a suitable choice if you need a strictly sugar-free product.
AH Cornflakes is a standard own-brand option, sold in a 500 g pack.
At Jumbo, you can choose between standard Jumbo Cornflakes and the unsweetened Smaakt variety.
Golden Bridge is a cornflakes brand stocked by ALDI.
Under EU Regulation (EC) No 1924/2006, a product can only carry the ‘sugar-free’ claim if it contains no more than 0.5 g of sugars per 100 g. ‘No added sugars’ doesn’t automatically mean the same thing: the product may still contain sugars that occur naturally.
No, not according to the EU limit for the ‘sugar-free’ claim: Jumbo lists 1.0 g of sugars per 100 g. Jumbo does describe the variety as having no added sugars and lists organic maize as an ingredient.
Check the allergen information on the packaging of the cornflakes you’re serving. For Smaakt Bio Cornflakes Ongezoet, Jumbo lists possible traces of, among other things, cereals containing gluten, milk, nuts, peanuts, sesame and soya. If you have allergies, don’t base your choice on the product name alone.
Keep them tightly sealed and follow the storage instructions on the pack you’ve bought. Smaakt and AH product information recommends storing them in a cool, dry place.
