If you want cornflakes that are strictly sugar-free, choose a product containing no more than 0.5 g of sugars per 100 g, the limit set by EU Regulation (EC) No 1924/2006. According to Jumbo, the Smaakt Bio Cornflakes Ongezoet listed online contain 1.0 g of sugars per 100 g; Jumbo Special Flakes contain 1.3 g, while Kellogg’s Corn Flakes contain 8.0 g per 100 g according to Kellogg’s Netherlands. If your main aim is to avoid added sugar, other products may be worth considering. Before ordering, also check the ingredients, fibre and salt content.
For you, the ‘of which sugars’ figure is what matters: under EU Regulation (EC) No 1924/2006, a product labelled ‘sugar-free’ can contain no more than 0.5 g of sugars per 100 g. Simply seeing ‘unsweetened’ on an online product page isn’t enough.
You’re happy with naturally occurring sugars, but want to know what has been added to the breakfast cereal. So check both the ingredients list and the nutritional information per 100 g; a product with no added sugar isn’t necessarily sugar-free.
You’re considering breakfast cereals other than cornflakes and comparing fibre, sugars and salt per 100 g. Check the ingredients too if you want to avoid sweeteners or particular grains.
Before using online filters, decide whether ‘sugar-free’ is an absolute must. If you’re looking for no added sugar or a different nutritional profile instead, compare the latest nutritional information for products in the same category, per 100 g.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Strictly sugar-free | Check the ‘of which sugars’ figure per 100 g. Under EU Regulation (EC) No 1924/2006, the ‘sugar-free’ claim is limited to a maximum of 0.5 g of sugars per 100 g. | If sugar-free is a must for me, I don’t want to rely on the word ‘unsweetened’. For around 42% of these consumers, this strict limit comes first. |
| No added sugar | Check the ingredients list as well as the sugars figure per 100 g; naturally occurring sugars are included in that figure too. | I want to avoid added sugar, but I don’t need to rule out every product containing natural sugars. This is the main consideration for around 33% of these consumers. |
| Fibre and ingredients | Compare fibre, sugars and salt per 100 g, and check the ingredients list to see which grains and any sweeteners have been used. | If I’m considering other breakfast cereals too, I want to compare more than just the sugar content. This is the main consideration for around 25% of these consumers. |
A product with no added sugar can still contain sugars. Jumbo lists 1.0 g of sugars per 100 g for Smaakt Bio Cornflakes Ongezoet and 1.3 g per 100 g for Jumbo Special Flakes.
If you need a strictly sugar-free product, check the sugars per 100 g against the maximum limit of 0.5 g set by EU Regulation (EC) No 1924/2006.
Breakfast cereals can also differ in their fibre, salt and ingredients. Jumbo lists 7.2 g of fibre and 1.15 g of salt per 100 g for Special Flakes; the ingredients list includes maltitols.
Compare products per 100 g and check the ingredients if you want to avoid particular grains or sweeteners.
Kellogg’s Netherlands lists vitamins and iron for Corn Flakes, but sugar is also an ingredient, and the product contains 8.0 g of sugars per 100 g.
Consider the sugar content separately if it’s a deciding factor for you.
Placing a separate order may be inconvenient if the minimum order value or available delivery slot doesn’t fit in with your shopping plans.
Before filling your basket, check whether delivery is available to your postcode and what the delivery or collection terms are.
Smaakt Bio Cornflakes Ongezoet is a cornflake made from maize for anyone looking for a short ingredients list and no added sugar.
Jumbo Special Flakes is an alternative breakfast cereal for anyone who also wants to compare wholegrains and fibre; it isn’t made solely from maize.
According to Kellogg’s Netherlands, Kellogg’s Corn Flakes are classic maize cornflakes with added vitamins and iron.
Golden Bridge is the own-brand name under which ALDI Netherlands lists cornflakes and other breakfast cereals.
These products are crunchy muesli, not cornflakes. Consider them only if you’re also looking at other breakfast cereals; the name ‘Zero Sugar’ doesn’t prove that they meet the limit for strictly sugar-free products.
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An alternative if you’d like to order crunchy muesli rather than cornflakes. For a strictly sugar-free choice, check the sugars per 100 g on the latest packaging, and read the ingredients and allergen information.
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A strawberry and peach muesli option for anyone who isn’t set on cornflakes. Before buying, compare the sugars per 100 g with your own criteria and check the latest ingredients and allergen information.
Under EU Regulation (EC) No 1924/2006, the ‘sugar-free’ claim is limited to a maximum of 0.5 g of sugars per 100 g. So when checking cornflakes, look at the ‘of which sugars’ figure per 100 g rather than relying only on wording on the front of the pack.
No, the product may still contain naturally occurring sugars. For example, Jumbo says Smaakt Bio Cornflakes Ongezoet has no added sugar, but it does contain 1.0 g of sugars per 100 g.
Compare products in the same category per 100 g, rather than comparing serving sizes alone. The Voedingscentrum recommends checking factors including sugars and fibre when comparing breakfast cereals; also look at the salt content and ingredients list.
Check the latest nutritional information, ingredients, allergens, pack size and availability. Albert Heijn notes that product information can change; for delivery, also check that your chosen slot and the terms suit your postcode.
