Only call cornflakes sugar-free on a Dutch hotel breakfast buffet if they contain no more than 0.5 g of sugars per 100 g; this threshold is set out in European Regulation (EC) No 1924/2006. If no added sugars is sufficient, Jumbo describes Smaakt Bio Cornflakes Ongezoet as a cornflake option containing 1.0 g of sugars per 100 g, but it is not a sugar-free option. Also check the allergen information for the current product variant before putting it on the buffet.
You want to be able to use the term sugar-free on a buffet label or purchasing list. Under European Regulation (EC) No 1924/2006, this is only permitted when the product contains no more than 0.5 g of sugars per 100 g.
You’re looking for cornflakes with no added sugars and are happy for the product to contain naturally occurring sugars. Keep this description separate from sugar-free on the buffet label.
You need to be able to tell guests about allergens in the breakfast cereals on offer. The Netherlands Food and Consumer Product Safety Authority sets out this information requirement, so check the details for each current product variant.
First decide whether sugar-free is a firm requirement or whether no added sugars will do. Then check that the product really is cornflakes and confirm the allergen information for the variant you’ve chosen.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Sugar-free claim | Check the sugars per 100 g on the current label. Under European Regulation (EC) No 1924/2006, a product can only be described as sugar-free if it contains no more than 0.5 g of sugars per 100 g. | If I label something sugar-free on the buffet, that description needs to be accurate for the product I’ve chosen. Getting the sugar-free claim right is a top priority for around 36% of consumers. |
| No added sugars | Check the exact wording, the ingredients and the total sugars per 100 g. Distinguish between cornflakes and other breakfast flakes. | I want to offer cornflakes with no added sugars, even if they contain naturally occurring sugars. Around 21% of consumers say this is their top priority. |
| Allergen information | Check the allergen information for the exact variant and keep it available while the product is on the buffet. | If we switch breakfast cereals, I want to be able to tell guests about allergens in the new product. This matters most to around 29% of consumers. |
| Suitable buffet selection | Check the exact product name and the main grain before replacing cornflakes with other breakfast flakes. | I have room for an alternative breakfast cereal, but I don’t want to present it as cornflakes. Putting together a suitable selection comes first for around 14% of consumers. |
Jumbo states that Smaakt Bio Cornflakes Ongezoet contain 1.0 g of sugars per 100 g. That’s above the maximum of 0.5 g per 100 g required for a sugar-free claim under European Regulation (EC) No 1924/2006.
Only use a description on the buffet that matches the nutritional information and current product details.
According to Jumbo, Jumbo Special Flakes are made from wholegrain wheat and rice and contain maltitols. They are not cornflakes.
Before choosing, decide whether the buffet specifically requires cornflakes or whether other breakfast flakes are also suitable.
A brand name or product category doesn’t tell you the sugar content, ingredients or allergens in the variant you’ve chosen.
Before ordering, check the full product name and the current packaging or product specification for that variant.
The Netherlands Food and Consumer Product Safety Authority says that businesses must inform guests about allergens in the food they offer. If you change products, the information must match the new product.
Keep allergen information for each product variant on offer readily available to staff who answer guests’ questions.
Smaakt Bio Cornflakes Ongezoet are cornflakes for anyone looking for an option with no added sugars.
Jumbo Special Flakes are an alternative in the breakfast flakes range when the buffet doesn’t require cornflakes alone.
Kellogg's Corn Flakes are standard cornflakes, not an option with no added sugars.
ALDI lists Golden Bridge Cornflakes as corn flakes.
If they contain no more than 0.5 g of sugars per 100 g, you can use the sugar-free claim under European Regulation (EC) No 1924/2006. Check the nutritional information for the exact variant: no added sugars doesn’t automatically mean sugar-free.
No. Jumbo states that these cornflakes contain 1.0 g of sugars per 100 g, which is above the threshold for a sugar-free claim. Jumbo does describe them as having no added sugars and notes that they contain naturally occurring sugars.
Only if other breakfast flakes fit your buffet selection. Jumbo describes Special Flakes as flakes made from wholegrain wheat and rice with maltitols; they are not cornflakes and contain wheat and barley.
Yes. The Netherlands Food and Consumer Product Safety Authority says that businesses must inform consumers about allergens in the food they offer. Make sure the information relates to the cornflake variant on the buffet.
Because the information must be accurate for the variant you’re actually offering. Albert Heijn notes that ingredients, nutritional values and allergen information can change, so check the current packaging before updating buffet labels and guest information.
