People with a strict sugar-free requirement
You want chocolate sprinkles that meet your sugar limit, not just a pack labelled ‘less sugar’. So check the ‘of which sugars’ figure per 100 g.
Who is this for?
Picnickers comparing sugar content
You want to take chocolate sprinkles on rusks and are looking for a lower-sugar option, without requiring it to be sugar-free. The nutritional information and ingredients can help you compare the options.
People bringing food for others
Before the picnic, you want to know which allergens are listed and whether there’s a warning about polyols. That way, you can check the packaging before sharing the rusks.
What should you look for when choosing?
First decide whether you have a strict sugar limit or simply want to compare lower-sugar options. Then check the ingredients and how you’ll take the topping with you.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Strict sugar limit | Check the ‘of which sugars’ figure per 100 g. If your limit is no more than 0.5 g per 100 g, a claim such as ‘less sugar’ isn’t enough. | If I really want to stay below my sugar limit, the figure on the pack needs to confirm that. An estimated 40% of consumers make this strict requirement their priority. |
| Less sugar | Compare the amount of sugars per 100 g and check which sweeteners or other ingredients the product contains. | I want to take lower-sugar chocolate sprinkles with me, even if they don’t meet my strict limit. An estimated 40% of consumers prioritise this comparison. |
| Ingredients and taking it with you | Check the allergen information and any warnings; also check the storage instructions for the pack you choose. | When I’m taking rusks for others, I want to know whether the topping is suitable for them and how to store it on the way. This matters most to an estimated 20% of consumers. |
Common mistakes
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Confusing ‘less sugar’ with ‘sugar-free’
Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Puur and 43 g per 100 g for AH Hagelslag Puur Minder Suiker. Both exceed a strict limit of no more than 0.5 g per 100 g.
If you have this kind of limit, use the ‘of which sugars’ figure per 100 g to make your decision, rather than relying on the wording on the front of the pack.
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Confusing ‘no added sugar’ with ‘sugar-free’
Puur Mieke describes No Sugar Daddies’ date chunks as having no added sugar, but also lists 34 g of sugars per 100 g. These two statements don’t mean the same thing.
Check the nutritional information if you want to assess the total amount of sugars.
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Leaving allergen and polyol checks until the picnic
For Céréal Puur, Jumbo lists soya, possible traces of milk and a warning that excessive consumption may have a laxative effect.
Check the pack before taking chocolate sprinkles for others, so everyone can assess the ingredients and warnings for themselves.
Brands to consider
Céréal
Céréal’s dark chocolate sprinkles are a lower-sugar option, but they don’t meet a limit of no more than 0.5 g of sugars per 100 g.
- Albert Heijn lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Puur.
- According to Jumbo, this product contains soya, may contain milk, and carries a warning that excessive consumption may have a laxative effect.
Albert Heijn
AH sells its own lower-sugar chocolate sprinkle options. This is a comparison, not an indication that the sprinkles are sugar-free.
- Albert Heijn says AH Hagelslag Puur Minder Suiker contains 30% less sugar than its standard dark chocolate sprinkles.
- According to Albert Heijn, the lower-sugar dark chocolate option still contains 43 g of sugars per 100 g.
No Sugar Daddies
No Sugar Daddies’ chocolate chunks are a different type of topping from fine, classic chocolate sprinkles.
- Puur Mieke describes the chunks as made with cocoa and dates, and labels them ‘no added sugar’.
- Puur Mieke lists 34 g of sugars per 100 g, so the chunks don’t meet a strict limit of no more than 0.5 g.
De Ruijter
De Ruijter is a brand you can compare when looking at standard chocolate sprinkles. Check the nutritional information on the specific pack you’re considering.
- Jumbo lists De Ruijter Hagelslag Puur as one of its individual options.
- The word ‘dark’ on its own tells you nothing about the number of grams of sugars per 100 g.
Venz
With Venz, too, the right choice depends on the product and the figure on the pack, not the brand name.
- Jumbo lists Venz Puur Chocolade Hagelslag as a specific option to compare.
- Check the nutritional information before comparing a Venz product with a strict sugar limit.
Related products on Joybuy
Related products will be available soon.
Frequently asked questions
Does Céréal Hagelslag Puur meet a limit of no more than 0.5 g of sugars per 100 g?
No. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur. The claim ‘88% less sugars’ compares the product with standard dark chocolate sprinkles; it doesn’t change the amount shown on the label.
Does ‘no added sugar’ mean that chocolate sprinkles contain no sugars?
No. Ingredients can contain sugars naturally. Puur Mieke labels No Sugar Daddies’ date chunks ‘no added sugar’ and also lists 34 g of sugars per 100 g.
How should I take rusks and chocolate sprinkles to a picnic?
Take the rusks and chocolate sprinkles separately in sealed packaging, so you can add the topping to the rusks when you get there. Also check the storage instructions for your chosen chocolate sprinkles: Puur Mieke recommends keeping its date chunks in a cool, dark place out of direct sunlight.
Is the iodine information about baker’s salt a criterion for chocolate sprinkles?
No, don’t use that information as a general rule when choosing chocolate sprinkles. The Netherlands Food and Consumer Product Safety Authority explains that iodine from baker’s salt applies to bread, bread substitutes and other bakery products. Check the ingredients of your chosen rusks and topping separately if iodine is important to your choice.