Who is this relevant to?

If you’re looking for strictly sugar-free options

You don’t want to serve chocolate sprinkles containing measurable amounts of sugar. Check the nutritional information for the specific product: ‘less sugar’ doesn’t automatically meet this requirement.

If you want to cut down on sugar

You’re looking for chocolate sprinkles to serve with coffee and are happy with a product that still contains sugars. In that case, the amount per 100 g, the type of chocolate and the sweeteners used are all worth comparing.

If you’re choosing for several guests

You want to serve a flavour that suits your guests, without overlooking any allergens or ingredients. Keep the current packaging to hand so guests can check it for themselves.

What should you look for when choosing?

First decide whether sugar-free is essential or whether less sugar will do; then compare the nutritional information per 100 g and the ingredients.

What to consider What to check when buying Who it matters to
Sugar-free or less sugar Check ‘of which sugars’ per 100 g; don’t treat a sugar-reduction claim as a sugar-free claim. If I don’t want to serve chocolate sprinkles containing measurable amounts of sugar, a product with only a sugar-reduction claim isn’t an option. This strict requirement is the top priority for around 42% of consumers.
Sugar reduction and type of chocolate Compare sugars and polyols per 100 g, and choose between dark and milk chocolate sprinkles. I want to serve something with less sugar, but I also want to choose a type of chocolate my guests will enjoy. Around 33% of consumers prioritise this balance.
Suitable for your guests Check the pack size, ingredients and allergens on the current label. When having several friends over for coffee, I want to know what I’m serving and whether any guests need to avoid particular ingredients. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Céréal lists 7.7 g of sugars per 100 g for its dark chocolate sprinkles and 15 g for the milk chocolate version. According to Albert Heijn, AH Dark Chocolate Sprinkles Less Sugar also still contains sugars: 43 g per 100 g.

    Decide in advance what you’re looking for, then check the ‘of which sugars’ amount on the packaging.

  • Looking only at the reduction percentage

    A claim such as ‘88% less sugars’ compares the product with another one, but doesn’t tell you by itself how much sugar or how many polyols the chocolate sprinkles contain.

    Always compare the nutritional information per 100 g, as advised by the Netherlands Nutrition Centre, and check the ingredients list too.

  • Overlooking sweeteners and polyols

    According to the product information, Céréal Dark contains maltitols and 40 g of polyols per 100 g. Jumbo warns that excessive consumption of this product may have a laxative effect.

    Let your guests check the label and serve the chocolate sprinkles in small portions.

Relevant brands to compare

Céréal

Céréal offers dark and milk chocolate sprinkles, which the brand positions as lower-sugar alternatives to comparable standard products.

  • According to the product information, Dark contains 7.7 g of sugars and 40 g of polyols per 100 g; Milk contains 15 g of sugars and 44 g of polyols per 100 g.
  • Neither of these varieties is sugar-free. Dark contains soya and may contain milk; check the packaging for the usage warning too.

Albert Heijn

Albert Heijn offers dark and milk chocolate sprinkles under the name AH Less Sugar.

  • Albert Heijn positions both varieties as containing 30% less sugar; the product information lists 43 g of sugars per 100 g for each.
  • These varieties are not sugar-free. The product information lists milk and lactose as allergens; check the current label.

Jumbo

Jumbo lists its own milk chocolate sprinkles under the name Less Sugar.

  • The product information for Jumbo Milk Chocolate Sprinkles Less Sugar listed 42.6 g of sugars per 100 g.
  • This isn’t a sugar-free option. Check the current range and label before buying.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Are chocolate sprinkles with less sugar the same as sugar-free chocolate sprinkles?

No. Céréal lists 7.7 g of sugars per 100 g for Dark and 15 g for Milk; according to Albert Heijn, AH Dark Chocolate Sprinkles Less Sugar contains 43 g per 100 g. If you need a strictly sugar-free option, check the nutritional information for the product you want to buy.

Which of these varieties contains the least sugar?

Of the Céréal, AH and Jumbo varieties described here, Céréal Dark has the lowest listed amount, at 7.7 g of sugars per 100 g. That doesn’t make it sugar-free; always compare the current packaging of the varieties you’re considering.

Why should you be mindful of portion size with Céréal Dark?

Jumbo warns that excessive consumption of Céréal Dark may have a laxative effect. The chocolate sprinkles contain maltitols, so serve small portions with coffee and keep the packaging available.

Which allergens should I check for my guests?

Always check the current label of the chocolate sprinkles you choose. The product information lists milk and lactose for AH Dark Chocolate Sprinkles Less Sugar; Céréal Dark contains soya and may contain milk, while Céréal Milk contains milk and soya.

How should I store chocolate sprinkles for coffee with friends?

Follow the storage instructions on the packaging. The AH and Jumbo product information described here says to store in a cool, dry, dark place; reseal the pack after use.