Who might find this choice useful?

Commuters who need to avoid sugar completely

You want chocolate sprinkles with your coffee on the go, but a relative reduction in sugar isn’t enough for you. The sugars value on the packaging will tell you whether a product meets your requirements.

Commuters looking to cut down on sugar

You want to keep sprinkling chocolate sprinkles on your sandwich and are looking for a lower-sugar option. You compare the nutritional information and how much you actually use.

Commuters checking polyols or allergens

As well as sugar, you want to know which sweeteners and allergens are in the chocolate sprinkles. This is particularly important if you need to consider polyols, milk or soya.

What should you look for when choosing?

First, decide whether you need a sugar-free option or simply want to cut down on sugar. Then compare the full nutritional information and ingredients of the product you’re considering.

What to consider What to check Who it matters most to
Sugar-free or less sugar Check ‘of which sugars’ per 100 g. Don’t treat a ‘less sugar’ claim as meaning that the product is sugar-free. If I want absolutely no sugars in my chocolate sprinkles, a relative claim shouldn’t influence my choice. For around 37% of consumers, strictly sugar-free options would be the top priority.
Cutting down on sugar in your morning routine Compare the nutritional information with your usual chocolate sprinkles and consider how much you sprinkle on your sandwich. I want my sandwich with coffee on the go to be quick to make, but I’d prefer to use less sugar than I do with my usual chocolate sprinkles. Around 36% of consumers would prioritise cutting down on sugar while still enjoying chocolate sprinkles.
Carbohydrates per portion Check carbohydrates, of which sugars, and polyols per 100 g, and factor your own portion size into the comparison. When I have coffee on the go, I want to keep track of the carbohydrates in my breakfast without relying solely on the claim on the front of the packaging. Around 18% of consumers would consider information about carbohydrates the most important factor.
Polyols and allergens Read the ingredients and allergen information, especially if polyols, milk or soya are relevant to you. If I’m sensitive to polyols or need to avoid milk or soya, I want to know what’s in the product before taking chocolate sprinkles with me. For around 9% of consumers, tolerance to polyols or allergens would be the top priority.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A relative reduction still allows for sugars in the product. Jumbo lists 14.5 g of sugars per 100 g for Céréal Hagelslag Melk.

    Check ‘of which sugars’ in the nutritional information on the packaging, rather than relying only on the claim on the front.

  • Overlooking polyols when checking the label

    Jumbo lists 44 g of polyols per 100 g for Céréal Hagelslag Melk and warns that excessive consumption may have a laxative effect. According to the Voedingscentrum, polyols can cause digestive problems for some people.

    Check which sweeteners the product contains and bear the packaging warning in mind when choosing chocolate sprinkles to take with you.

  • Assuming an old product listing is still available to order

    Jumbo’s listing for Jumbo Hagelslag Melk Minder Suiker 200 g says that this product is no longer in its online range.

    Check the current product listing before ordering, and read the packaging of the product you buy.

  • Forgetting about allergens because of the sugar claim

    Jumbo’s listing for Céréal Hagelslag Melk names milk and soya. Less sugar tells you nothing about the allergens in a product.

    Check the allergen information every time you buy, even if you’ve bought the product before.

Brands compared

Céréal

Jumbo lists Céréal Hagelslag Melk and Puur as options to consider if you’re looking for chocolate sprinkles with less sugar.

  • According to Jumbo, Céréal Hagelslag Melk contains 14.5 g of sugars and 44 g of polyols per 100 g.
  • The milk version is not sugar-free and lists milk and soya, as well as a warning that excessive consumption may have a laxative effect.

Albert Heijn

Albert Heijn lists own-brand milk and dark chocolate sprinkles labelled ‘less sugar’.

  • For both of the listed options, you can compare the nutritional information on the packaging with that of your usual chocolate sprinkles.
  • Albert Heijn notes that ingredients and nutritional values can change, so check the packaging of the product you buy.

Jumbo

Jumbo’s range includes several chocolate sprinkle brands alongside its own-brand products.

  • The product listings give you a starting point for comparing regular chocolate sprinkles with the listed lower-sugar options.
  • Jumbo says that Jumbo Hagelslag Melk Minder Suiker 200 g is no longer in its online range; check the current ordering options for each product.

De Ruijter

Jumbo lists regular De Ruijter chocolate sprinkle options, including dark chocolate sprinkles.

  • These options are worth comparing when flavour or type of chocolate is your priority.
  • Don’t assume the brand name means the product has less sugar; check the nutritional information for the option you choose.

Venz

Jumbo lists regular Venz options, while a milk and vanilla version is also listed on Joybuy.

  • These options are worth considering if you want to compare different chocolate sprinkle flavours.
  • A flavoured option isn’t automatically lower in sugar or sugar-free. Check the nutritional information for the specific product.

Related products on Joybuy

Related products will be available here soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ automatically sugar-free?

No. Jumbo lists both a claim of 79% less sugar and 14.5 g of sugars per 100 g for Céréal Hagelslag Melk. So if sugar-free is an absolute must for you, check the sugars value on the packaging.

Which nutritional values should I compare if I want to keep track of carbohydrates?

Compare carbohydrates, of which sugars, and polyols, and factor in how much chocolate sprinkles you use. The Diabetes Fonds recommends checking the label to see what sweeteners a product contains.

Can polyols in chocolate sprinkles cause problems?

According to the Voedingscentrum, polyols can cause digestive problems for some people. Jumbo’s listing for Céréal Hagelslag Melk also warns that excessive consumption may have a laxative effect.

Can I choose lower-sugar chocolate sprinkles if I need to avoid milk or soya?

That depends on the allergen information for the specific product. Jumbo lists milk and soya for Céréal Hagelslag Melk; check the packaging again if you buy a different product or a new pack.