Who is this distinction important for?

Consumers who require products to be sugar-free

‘Less sugar’ isn’t enough for you. Under EU Regulation (EC) No 1924/2006, a solid food may only be called ‘sugar-free’ if it contains no more than 0.5 g of sugars per 100 g. The Céréal and AH varieties compared here are above that limit.

Consumers looking for chocolate sprinkles with less sugar

You want to keep using chocolate sprinkles and compare the amount of sugars on a like-for-like basis. Dieetwebshop.nl lists 6.7 g of sugars per 100 g for Céréal Puur, Jumbo lists 14.5 g for Céréal Melk, and Albert Heijn lists 43 g for the AH Minder Suiker varieties discussed here.

Consumers who need to check ingredients

Sweeteners and allergens matter to you too. According to Jumbo’s product information, Céréal Melk contains maltitol, milk and soya; the retailer notes that excessive consumption may have a laxative effect. Check the current label for each variety.

What should you look for when choosing?

First decide whether sugar-free is a firm requirement or whether you’re mainly looking for less sugar. Then check the ingredients and when you plan to eat the sprinkles around your fish dinner.

What to consider What to check when buying Who it matters to
Sugar-free or less sugar Check the ‘of which sugars’ figure per 100 g. Under EU Regulation (EC) No 1924/2006, a ‘sugar-free’ claim is permitted only when the product contains no more than 0.5 g of sugars per 100 g. If sugar-free is a firm requirement for me, a pack labelled ‘less sugar’ isn’t enough. This would be the main requirement for around 46% of consumers looking for chocolate sprinkles with less or no sugar.
Amount of sugars Compare the ‘of which sugars’ figures per 100 g and consider how much you use per serving; a percentage reduction alone doesn’t tell you the final amount. I want to keep using chocolate sprinkles, but having less sugar matters more to me than a sugar-free claim. Around 27% of consumers looking for this kind of chocolate sprinkle would put this first.
Ingredients and when you’ll eat them Check the allergens, maltitol and any warnings. Decide whether you want to use the sprinkles as a spread for bread or as a dessert topping around your fish dinner. If the ingredients are what matter most to me, or I’m not yet sure how the sprinkles will fit into the meal, I want to work that out first. This would be the main question for around 27% of consumers looking for chocolate sprinkles with less or no sugar.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    Comparing a product with regular chocolate sprinkles doesn’t tell you how much sugar the product contains. According to Dieetwebshop.nl, Céréal Puur contains 6.7 g of sugars per 100 g, so it doesn’t meet the ‘sugar-free’ threshold under EU Regulation (EC) No 1924/2006.

    Check the nutritional information per 100 g before relying on a claim on the front of the pack.

  • Looking only at the sugars

    According to Jumbo’s product information, Céréal Melk also contains maltitol, milk and soya. The retailer notes that excessive consumption may have a laxative effect.

    Read the ingredients, allergens and warnings on the pack, especially if any of these ingredients are relevant to you.

  • Assuming chocolate sprinkles are a natural fit for a fish dinner

    The uses described for these chocolate sprinkles include spreading on bread and topping desserts. That doesn’t establish what place they have in your meal.

    Before choosing a product, decide whether you want something for a separate bread or dessert occasion, or for the fish dish itself.

  • Treating an old product listing as confirmation that it’s in stock

    Albert Heijn lists the product page for Venz Hagelslag Melk 30% Minder Suiker as ‘discontinued’. That doesn’t tell you whether other retailers sell the product.

    Check current availability with the retailer you plan to buy from.

Brands compared

Céréal

The dark and milk chocolate sprinkles discussed here are options if you want to compare the amount of sugars per 100 g, but not if you require a sugar-free product.

  • Dieetwebshop.nl lists 6.7 g of sugars per 100 g for Céréal Puur; Jumbo lists 14.5 g per 100 g for Céréal Melk.
  • Both varieties still contain sugars. According to Jumbo, the milk chocolate variety also contains maltitol, milk and soya; a possible laxative effect is noted in the event of excessive consumption.

Albert Heijn

AH describes both a dark and a milk chocolate variety as having less sugar than the equivalent regular AH chocolate sprinkles.

  • According to Albert Heijn, both Minder Suiker varieties discussed here contain 43 g of sugars per 100 g; AH states that each has 30% less sugar than its equivalent own-brand variety.
  • That amount doesn’t meet the ‘sugar-free’ threshold. Check the current label for ingredients and allergens too.

Venz

The milk chocolate sprinkles discussed here are a variety for which Albert Heijn states a sugar reduction compared with Venz Chocoladehagelslag Puur.

  • Albert Heijn’s product information lists 48 g of sugars per 100 g and claims 30% less sugar than the Venz variety named above.
  • Albert Heijn marks the page as ‘discontinued’. Check availability with the retailer you plan to buy from.

De Ruijter

The Royaal Extra Puur variety discussed here is chocolate sprinkles for people who look at the stated cocoa percentage, not a sugar-free option.

  • Albert Heijn’s product information states that this variety contains at least 43% cocoa solids.
  • According to that product information, sugar is listed first in the ingredients and the variety contains 54 g of sugars per 100 g. Milk and soya are listed as allergens.

Joybuy products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles with less sugar also sugar-free?

No. ‘Less sugar’ and ‘sugar-free’ don’t mean the same thing. Under EU Regulation (EC) No 1924/2006, a solid food may only be called ‘sugar-free’ if it contains no more than 0.5 g of sugars per 100 g; the Céréal and AH Minder Suiker varieties discussed here contain more.

Which of the chocolate sprinkle varieties compared lists the least sugars?

Of the varieties compared here, Céréal Hagelslag Puur has the lowest amount, at 6.7 g of sugars per 100 g, according to Dieetwebshop.nl. Even this variety is not sugar-free.

What should I look out for in chocolate sprinkles containing maltitol?

As well as the amount of sugars, check the ingredients and warnings. According to Jumbo, Céréal Hagelslag Melk contains maltitol, milk and soya, and excessive consumption may have a laxative effect.

Do chocolate sprinkles go with a fish dinner?

It depends on how you plan to use them: the uses described include spreading on bread and topping desserts, rather than adding them specifically to a fish dish. If you’re having them at a separate meal or snack, check any ingredient and allergy requirements before choosing a variety.

How should I store chocolate sprinkles with less sugar?

Follow the storage instructions on the pack of the variety you buy. Jumbo advises keeping Céréal Hagelslag Melk in a dry place at room temperature; check the label for other products.