Which choice is right for you?

If you’re looking for a strictly sugar-free option

You don’t want to choose chocolate sprinkles that are simply lower in sugar. So check the specific claim, ingredients and nutritional information on the packaging of the product you buy.

If you want less sugar at Christmas breakfast

You want to keep serving chocolate sprinkles on rusks, but compare products by their sugar content. According to Céréal, Céréal Puur contains 88% less sugar than a comparable standard product; it still contains sugars and maltitol, though.

If you want to serve classic chocolate sprinkles

You’re choosing mainly for the familiar chocolate topping and don’t require a reduction in sugar. According to Jumbo’s product information, De Ruijter Hagelslag Puur contains 64 g of sugars per 100 g.

What should you look for when choosing?

First decide whether sugar-free is a firm requirement or whether you’re simply looking for less sugar. Then check the ingredients for the guests you’ll be serving the rusks to.

What to consider What to check when buying Who it matters to
Sugar-free or less sugar If you have a strict requirement, look for the ‘sugar-free’ claim, and also read the ingredients and sugars per 100 g. Don’t treat ‘less sugar’ as the same claim. If I want to serve chocolate sprinkles without sugar, a lower sugar figure alone isn’t enough. For around 45% of consumers, a strictly sugar-free option comes first.
Sugar content Compare sugars per 100 g on the packaging and check what any reduction claim is based on. Also consider how much you’ll use. For a festive rusk, I want to limit the amount of sugar without leaving out the chocolate topping. For around 33% of consumers, reducing sugar is the top priority.
Classic topping and ingredients Check the latest allergen information for your guests. For products with sweeteners, also check the ingredients and any usage warnings. If I mainly want to put classic chocolate sprinkles on the table, I also check that the ingredients are suitable for my guests. For around 22% of consumers, the traditional topping matters most.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A reduction claim doesn’t mean there are no sugars left. Céréal lists 7.7 g of sugars per 100 g; according to Jumbo, its Hagelslag Melk Minder Suiker variety contains 42.6 g of sugars per 100 g.

    If sugar-free is a firm requirement, check that claim as well as the ingredients and nutritional information for the product you’ve chosen.

  • Only looking at the front of the packaging

    A sugar reduction doesn’t tell you anything about the other ingredients. For Puur, Céréal lists maltitol and soya among the ingredients; it may contain milk.

    Compare sugars per 100 g and read the full ingredients and allergen information before choosing chocolate sprinkles for your guests.

  • Looking at a lower sugar figure without considering the portion

    Even with chocolate sprinkles that contain less sugar, the amount you use determines how much ends up on the rusk. The nutritional value of an average portion won’t necessarily match that of the product you’ve chosen.

    Use the nutritional information on the packaging and decide how much chocolate sprinkles you want to serve.

  • Relying on an allergen list you read earlier

    According to Céréal, Puur contains soya and may contain milk. Jumbo lists milk for its lower-sugar variety, which may also contain gluten and wheat; product information can change.

    Check the current packaging before serving rusks with chocolate sprinkles to a group of guests.

Brands to consider

Céréal

Céréal positions Puur as chocolate sprinkles with less sugar: according to its own product information, it contains 88% less sugar than a comparable standard product.

  • Céréal lists 7.7 g of sugars and 40 g of polyols per 100 g.
  • The ingredients include sugar and maltitol. The product contains soya and may contain milk; it isn’t sugar-free.

Jumbo

For Hagelslag Melk Minder Suiker, Jumbo claims 30% less sugar than in its regular Hagelslag Melk.

  • The product information for the 200 g variety lists 42.6 g of sugars per 100 g.
  • This variety contains milk and may contain gluten and wheat. Check the information on the packaging you buy.

Albert Heijn

Albert Heijn stocks own-brand varieties called Hagelslag puur minder suiker and Hagelslag melk minder suiker.

  • The product names make it clear which varieties are intended to be compared with regular chocolate sprinkles.
  • Before choosing, check the sugars per 100 g, ingredients and allergens on the current packaging; ‘less sugar’ doesn’t mean ‘sugar-free’.

De Ruijter

De Ruijter Puur is a regular chocolate sprinkle for anyone who wants to serve a classic topping.

  • Jumbo’s product information lists 64 g of sugars per 100 g for this variety.
  • Sugar is listed as the first ingredient. This variety isn’t suitable if you need a sugar-free option.

Venz

Venz Hagelslag Puur is a regular chocolate sprinkle option; Albert Heijn shows a 2-pack containing two 400 g packs.

  • The pack size helps you identify the variety you’ve chosen.
  • Check the ingredients and sugars per 100 g on the packaging before choosing this variety to meet a sugar-related requirement.

Products at Joybuy

Related products coming soon.

Frequently asked questions

Is Céréal Hagelslag Puur sugar-free?

No. Céréal lists sugar as an ingredient and 7.7 g of sugars per 100 g. The chocolate sprinkles are intended as a lower-sugar option, not for anyone looking for a sugar-free product.

What does ‘less sugar’ mean on chocolate sprinkles?

It means the product is being compared with another one; it doesn’t mean the chocolate sprinkles are sugar-free. Jumbo claims that Hagelslag Melk Minder Suiker has 30% less sugar than its regular Hagelslag Melk, while the lower-sugar variety contains 42.6 g of sugars per 100 g.

Why should I check the label again before serving chocolate sprinkles?

The information on the packaging you’re using should guide your choice of ingredients, allergens and nutritional value. Albert Heijn notes that product and allergen information can change, so check the label, especially when buying for guests.

Does iodine in baker’s salt tell me anything about the chocolate sprinkles on rusks?

No. You can’t use information about baker’s salt to work out the iodine content of a particular chocolate sprinkle. Check the ingredients and nutritional information for the rusks and chocolate sprinkles separately if this is relevant to your choice.