What should you look for when choosing?
First decide whether you’re looking for ‘sugar-free’ or simply want less sugar. Then choose a topping and check the ingredients that matter to you.
| What to consider |
What should you check? |
Who should pay particular attention? |
| Sugar-free or less sugar |
Check the wording on the packaging and the ‘of which sugars’ value per 100 g. A claim about less sugar compares products, but doesn’t mean there’s no sugar in the product. |
If I’m looking for chocolate sprinkles without sugar, ‘less sugar’ isn’t enough for me. Around 42% of these consumers prioritise checking the sugar content. |
| Flavour and use as a topping |
Choose between dark and milk chocolate, and check whether the product is recommended as a cake topping. Don’t use chocolate sprinkles as a substitute for sugar in cake batter unless you have a suitable recipe. |
I want to finish my cake with sprinkles that suit my preference for dark or milk chocolate, and less sugar is a bonus. For around 33% of these consumers, choosing a topping is the top priority. |
| Polyols and allergens |
Read the current ingredients and allergen list. For Céréal, also check for maltitol, polyols and the warning about excessive consumption. |
If certain ingredients are a concern for me, the product’s composition matters more than the sugar comparison. For around 25% of these consumers, tolerance and allergens are the most important factors. |
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Frequently asked questions
Does ‘less sugar’ mean the same as ‘sugar-free’?
No. Comparing a product with regular chocolate sprinkles doesn’t mean it contains no sugar. Albert Heijn lists 7.7 g of sugars per 100 g for the Céréal variety discussed here and 43 g per 100 g for both of the AH varieties. If you need a ‘sugar-free’ product, check the claim and nutritional information on the current packaging.
Which of the chocolate sprinkles discussed has the least sugar?
Of the varieties compared here, Céréal dark chocolate sprinkles with less sugar have the lowest figure: according to Albert Heijn, 7.7 g of sugars per 100 g. The AH dark and milk chocolate sprinkles with less sugar discussed here each contain 43 g per 100 g.
Can I use chocolate sprinkles with less sugar on cake?
Yes. Albert Heijn recommends the AH varieties discussed here for topping a small cake, while Céréal recommends its product as a topping for baked goods. That doesn’t automatically mean the sprinkles are suitable for replacing sugar in cake batter on a one-to-one basis; use a suitable recipe for that.
What should I look for if chocolate sprinkles contain maltitol?
Check the ingredients and the warning on the packaging. The Céréal variety discussed here contains maltitol and 40 g of polyols per 100 g; Jumbo notes that excessive consumption may have a laxative effect.
What should I check if I have a milk or soya allergy?
Read the allergen information on the packaging of the product you buy. The AH varieties discussed here contain milk and lactose; the Céréal variety discussed here contains soya and may contain milk. Don’t rely on the sugar content alone.