Who is this choice relevant to?

Consumers who compare sugar content carefully

You’re looking for chocolate sprinkles to enjoy with coffee and cake, but don’t want to rely on a claim such as ‘less sugar’ alone. The sugar content per 100 g and the sweeteners used will help you decide which packaging to look at more closely.

Consumers looking for a cake topping

You want to choose between dark and milk chocolate sprinkles to decorate a cake. Less sugar is preferable, but you’re not necessarily looking for a product labelled ‘sugar-free’.

Consumers who check ingredients and allergens

As well as the sugar content, you’re interested in polyols and information about soya and milk. So you check the ingredients and allergen information on the packaging of the product you buy.

What should you look for when choosing?

First decide whether you’re looking for ‘sugar-free’ or simply want less sugar. Then choose a topping and check the ingredients that matter to you.

What to consider What should you check? Who should pay particular attention?
Sugar-free or less sugar Check the wording on the packaging and the ‘of which sugars’ value per 100 g. A claim about less sugar compares products, but doesn’t mean there’s no sugar in the product. If I’m looking for chocolate sprinkles without sugar, ‘less sugar’ isn’t enough for me. Around 42% of these consumers prioritise checking the sugar content.
Flavour and use as a topping Choose between dark and milk chocolate, and check whether the product is recommended as a cake topping. Don’t use chocolate sprinkles as a substitute for sugar in cake batter unless you have a suitable recipe. I want to finish my cake with sprinkles that suit my preference for dark or milk chocolate, and less sugar is a bonus. For around 33% of these consumers, choosing a topping is the top priority.
Polyols and allergens Read the current ingredients and allergen list. For Céréal, also check for maltitol, polyols and the warning about excessive consumption. If certain ingredients are a concern for me, the product’s composition matters more than the sugar comparison. For around 25% of these consumers, tolerance and allergens are the most important factors.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    Albert Heijn lists 43 g of sugars per 100 g for the varieties with less sugar discussed here. For Céréal dark chocolate sprinkles with less sugar, Albert Heijn lists 7.7 g per 100 g. Both figures are above zero.

    If ‘sugar-free’ is a must, check that the current packaging carries that claim and read the nutritional information too.

  • Comparing only the sugar content

    According to the product information from Albert Heijn and Jumbo, Céréal dark chocolate sprinkles with less sugar contain maltitol and 40 g of polyols per 100 g. Excessive consumption may have a laxative effect.

    Check the ingredients, allergens and warnings before choosing this variety too.

  • Using an old product page as a buying recommendation

    The page for Jumbo milk chocolate sprinkles with less sugar says the product is no longer available online. Albert Heijn marks the Venz variety discussed here as ‘Discontinued’.

    If you come across an old product name, check whether it’s currently available and compare the nutritional information on the packaging you actually find.

  • Assuming chocolate sprinkles can directly replace sugar in cake batter

    The uses mentioned on the product pages are for adding chocolate sprinkles to cakes or other bakes. That’s different from replacing sugar as an ingredient in cake batter.

    Use the sprinkles as a topping. If you want to adapt the batter, follow a recipe designed for that purpose.

Brands to consider

Céréal

The dark chocolate sprinkles discussed here are an option if you want to compare sugar content per 100 g.

  • For Céréal dark chocolate sprinkles with less sugar, Albert Heijn lists 7.7 g of sugars per 100 g and states that they contain 88% less sugar than standard dark chocolate sprinkles.
  • The product information lists maltitol, 40 g of polyols per 100 g and soya, and notes that it may contain milk. Jumbo warns that excessive consumption may have a laxative effect.

Albert Heijn

The AH chocolate sprinkles discussed here come in dark and milk chocolate varieties, both labelled as having 30% less sugar than the comparable regular AH variety.

  • Albert Heijn also recommends both varieties as a topping for a small cake.
  • Both varieties contain 43 g of sugars per 100 g, as well as milk and lactose. ‘Less sugar’ doesn’t mean ‘sugar-free’ here.

Jumbo

The Jumbo milk chocolate sprinkles with less sugar discussed here are an example of a milk chocolate variety compared with regular Jumbo chocolate sprinkles.

  • The product page lists 42.6 g of sugars per 100 g and at least 30% less sugar than Jumbo milk chocolate sprinkles.
  • The same page says the product is no longer available online. Don’t assume it’s currently available.

Venz

The Venz milk chocolate sprinkles discussed here were sold with a ‘30% less sugar’ claim.

  • The product information at Albert Heijn lists 48 g of sugars per 100 g for this variety.
  • Albert Heijn marks the product as ‘Discontinued’. Don’t rely on older product information without checking packaging you can actually buy.

De Ruijter

Here, De Ruijter is a reference for regular milk and dark chocolate sprinkles, not a proven lower-sugar variety.

  • ALDI Netherlands lists De Ruijter milk or dark chocolate sprinkles in a 390 g pack.
  • If you’re looking to reduce sugar, compare the nutritional information for the specific variety. The milk or dark chocolate sprinkles mentioned here haven’t been shown to be a lower-sugar choice.

Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as ‘sugar-free’?

No. Comparing a product with regular chocolate sprinkles doesn’t mean it contains no sugar. Albert Heijn lists 7.7 g of sugars per 100 g for the Céréal variety discussed here and 43 g per 100 g for both of the AH varieties. If you need a ‘sugar-free’ product, check the claim and nutritional information on the current packaging.

Which of the chocolate sprinkles discussed has the least sugar?

Of the varieties compared here, Céréal dark chocolate sprinkles with less sugar have the lowest figure: according to Albert Heijn, 7.7 g of sugars per 100 g. The AH dark and milk chocolate sprinkles with less sugar discussed here each contain 43 g per 100 g.

Can I use chocolate sprinkles with less sugar on cake?

Yes. Albert Heijn recommends the AH varieties discussed here for topping a small cake, while Céréal recommends its product as a topping for baked goods. That doesn’t automatically mean the sprinkles are suitable for replacing sugar in cake batter on a one-to-one basis; use a suitable recipe for that.

What should I look for if chocolate sprinkles contain maltitol?

Check the ingredients and the warning on the packaging. The Céréal variety discussed here contains maltitol and 40 g of polyols per 100 g; Jumbo notes that excessive consumption may have a laxative effect.

What should I check if I have a milk or soya allergy?

Read the allergen information on the packaging of the product you buy. The AH varieties discussed here contain milk and lactose; the Céréal variety discussed here contains soya and may contain milk. Don’t rely on the sugar content alone.