Who is this choice relevant to?

If you’re looking for a product that’s literally sugar-free

Don’t rely on the words ‘less sugar’. Check the exact claim on the packaging and the amount of sugars per 100 g before choosing an option.

If you want to cut your sugar intake significantly

You want to keep using chocolate sprinkles at a sweet breakfast, so you compare the stated sugars per 100 g. For options containing maltitols, check the ingredients and usage warning too.

If you want less sugar and take ingredients into account

You’re looking for an option with less sugar, but also want to know whether it contains sweeteners, milk, lactose or soya. Always refer to the current packaging.

What should you look for when choosing?

If you’re looking for chocolate sprinkles for a sweet breakfast and want them to be sugar-free or lower in sugar, start by checking what those terms mean. Then consider the ingredients and whether the option is practical for you.

What to consider What to check before buying Who it matters to
Literally sugar-free Check the exact claim and the amount of ‘of which sugars’ per 100 g; ‘less sugar’ does not mean ‘sugar-free’. If I’m specifically looking for sugar-free, I don’t want to accidentally choose an option that still contains sugars. This is the top priority for around 46% of these consumers.
Sugars and sweeteners Compare sugars and polyols per 100 g, and read the usage warning for products containing maltitols. I want to reduce the stated sugar content as much as possible, but I also want to know which sweetener is used. Around 36% of these consumers prioritise both.
Practical suitability Check the allergen information, the option you want and its availability at your chosen retailer. Chocolate sprinkles need to suit my preferences and be available to me, even if another option contains less sugar. This practical consideration matters most to around 18% of these consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    According to Albert Heijn’s product information, Céréal Puur Minder Suikers contains 7.7 g of sugars per 100 g and AH Puur Minder Suiker contains 43 g per 100 g. So both still contain sugars.

    Check the exact wording on the pack and compare the nutritional information per 100 g with what you’re looking for.

  • Comparing only the amount of sugars

    Céréal Minder Suikers contains maltitols. The product pages warn that excessive consumption may have a laxative effect.

    Check the ingredients, the amount of polyols and any warnings on the packaging too.

  • Overlooking allergens in a lower-sugar option

    Céréal Puur contains soya and may contain milk; AH Puur Minder Suiker contains milk and lactose. A lower sugar content does not mean a product is suitable for someone with an allergy.

    Before buying, check the current allergen information for the specific option.

  • Assuming a product page means an item is currently available

    Jumbo provides product information for Hagelslag Melk Minder Suiker, but the same page also says that the item is no longer part of its online range.

    Check with the retailer that your chosen option is available when you want to buy it.

Brands compared

Céréal

The Puur and Melk Minder Suikers options are worth considering if you want to compare the stated amount of sugars per 100 g.

  • According to Albert Heijn’s product information, Puur contains 7.7 g of sugars per 100 g and Melk contains 15 g per 100 g.
  • Both options contain maltitols and soya. Puur may contain milk; Melk contains milk.

Albert Heijn

AH Puur Minder Suiker and AH Melk Minder Suiker are own-brand options for anyone looking to compare them with standard AH chocolate sprinkles.

  • According to Albert Heijn, both options contain 30% less sugar than their corresponding standard AH options; both state 43 g of sugars per 100 g.
  • The listed ingredients do not include maltitols, but the products do contain milk and lactose. ‘Less sugar’ does not mean ‘sugar-free’.

Jumbo

Jumbo Hagelslag Melk Minder Suiker is another own-brand option with product information available.

  • Jumbo states that it contains 42.6 g of sugars per 100 g and 30% less sugar than Jumbo Hagelslag Melk.
  • The product page also says that this option is no longer part of the online range. The product contains milk and may contain gluten and wheat.

De Ruijter

De Ruijter offers standard chocolate sprinkle options for comparison if less sugar isn’t your only selection criterion.

  • The Joybuy product listing for Chocoladehagelslag Puur states that it contains 64 g of sugars per 100 g.
  • That listing names milk and soya as allergens. If you’re looking at a different De Ruijter option, check its own ingredients list.

Venz

Venz XXL Hagelslag Melk is a standard milk chocolate sprinkle product, not an option with a stated less-sugar claim.

  • Albert Heijn’s product information states that it contains 72 g of sugars per 100 g.
  • The listed allergens are lactose, milk and soya.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles with less sugar also sugar-free?

No, the terms don’t mean the same thing. According to Albert Heijn, Céréal Puur Minder Suikers contains 7.7 g of sugars per 100 g and AH Puur Minder Suiker contains 43 g per 100 g. If you need a product to be strictly sugar-free, check the exact claim and nutritional information on the pack.

What should I look for in Céréal Minder Suikers?

As well as the amount of sugars, check whether maltitols and polyols are listed. According to Albert Heijn’s product information, Céréal Puur contains 40 g of polyols per 100 g and Céréal Melk contains 44 g per 100 g. The product pages warn that excessive consumption may have a laxative effect.

Which allergens should I check in chocolate sprinkles with less sugar?

Always check the allergen information for the option you’ve chosen. According to Albert Heijn’s product information, AH Puur Minder Suiker contains milk and lactose, Céréal Puur contains soya and may contain milk, and Céréal Melk contains milk and soya.

How should I store chocolate sprinkles once opened?

Follow the storage instructions on the packaging for your chosen option. Albert Heijn recommends keeping AH chocolate sprinkles with less sugar in a cool, dark and dry place; Céréal’s product information says to store them in a dry place at room temperature.