Who is this choice for?

Families with a strict sugar-free requirement

If sugar-free is non-negotiable, check both the claim and the ‘of which sugars’ figure per 100 g. The lower-sugar options discussed here don’t meet that requirement.

Families looking to reduce their sugar intake

A lower sugar figure than a standard option may be enough for you, even if the chocolate sprinkles still contain sugar. Also read the ingredients and any sweetener warnings.

Families who eat a lot of chocolate sprinkles

If several members of your family regularly eat chocolate sprinkles, you’ll want to know how much is in a pack. Consider pack size alongside the nutritional information that matters to you.

What should you look for in chocolate sprinkles for the family?

First decide whether sugar-free is a strict requirement. If reducing sugar is enough, compare the figure per 100 g and the ingredients before looking at pack size.

What to consider What to check when buying Who it matters to
Strictly sugar-free Check the claim and the ‘of which sugars’ figure per 100 g. The Diabetes Fund sets the threshold for sugar-free at no more than 0.5 g of sugars per 100 g. If sugar-free is a strict requirement for my family, chocolate sprinkles labelled only ‘less sugar’ don’t automatically meet my needs. For around 43% of consumers with this purchasing requirement, it comes first.
Less sugar and sweeteners Compare the ‘of which sugars’ figure per 100 g, and read the ingredients and warnings. Albert Heijn lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Dark Chocolate Sprinkles with Less Sugar. I want to reduce the sugar content, but I also consider which sweeteners my family would be consuming. Around 29% of these consumers demonstrably make reducing sugar their top priority.
Pack size Only compare net weights between options that meet your dietary requirements; the packs discussed range from 200 g to 600 g. When several members of my family eat chocolate sprinkles, I want to choose an amount that suits how much we use. Pack size is the most important factor for around 28% of these consumers.

Common mistakes when choosing

  • Taking ‘less sugar’ to mean ‘sugar-free’

    According to Albert Heijn’s product information, Céréal Dark Chocolate Sprinkles with Less Sugar still contain 7.7 g of sugars per 100 g; the AH options discussed each contain 43 g per 100 g. So a relative reduction doesn’t automatically meet a strict sugar-free requirement.

    Always check the ‘of which sugars’ figure per 100 g, as well as the front of the pack.

  • Focusing only on the percentage reduction in sugar

    This percentage compares a product with a reference option, not with your own limit for sugars per 100 g. The ingredients may also differ.

    Compare the actual sugar figures and read the ingredients list before choosing between options.

  • Checking sweeteners and allergens only after buying

    Céréal lists maltitol and warns that excessive consumption may have a laxative effect. The allergens listed for the lower-sugar options discussed here are also relevant to your choice.

    Check the latest ingredients, allergen information and warnings on the pack before use.

Brands compared

Céréal

The dark chocolate sprinkles with less sugar discussed here come in a 200 g pack.

  • Albert Heijn lists 7.7 g of sugars per 100 g for this option.
  • This option isn’t sugar-free. It contains maltitol; Jumbo warns that excessive consumption may have a laxative effect.

Albert Heijn

The own-brand options discussed, Dark Chocolate Sprinkles with Less Sugar and Milk Chocolate Sprinkles with Less Sugar, each come in a 250 g pack.

  • Albert Heijn lists 43 g of sugars per 100 g for both options, so you can compare the dark and milk versions on the same basis.
  • Both options still contain sugars and aren’t suitable if you require a strictly sugar-free product.

Jumbo

Jumbo offers standard dark and milk chocolate sprinkles in 600 g packs.

  • The pack size is worth considering if you’re shopping for several people.
  • Jumbo says that the separately discussed 200 g Milk Chocolate Sprinkles with Less Sugar is no longer available in its online range, so don’t treat it as an option you can buy.

De Ruijter

According to Jumbo, the Dark Chocolate Sprinkles discussed here come in a 390 g pack.

  • Jumbo lists 64 g of sugars per 100 g, giving you a specific figure to compare with your own dietary requirements.
  • This dark chocolate option doesn’t meet a strict sugar-free requirement.

Venz

The milk chocolate option with 30% less sugar discussed here came in a 400 g pack.

  • Albert Heijn lists 48 g of sugars per 100 g for this specific option.
  • Albert Heijn marks this product as discontinued; it also isn’t sugar-free.

ALDI / Kiekeboe

ALDI offers Kiekeboe Dark Chocolate Sprinkles in a 600 g pack.

  • The net weight is clearly stated, which is useful when pack size matters to your family.
  • Check the ‘of which sugars’ figure on the pack before considering this option as part of a sugar-reduction plan.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as sugar-free?

No. ‘Less sugar’ compares a product with a reference option, while the Diabetes Fund sets the threshold for sugar-free at no more than 0.5 g of sugars per 100 g. Albert Heijn lists 43 g of sugars per 100 g for each of the AH lower-sugar options discussed here.

Are Céréal Dark Chocolate Sprinkles with Less Sugar sugar-free?

No. According to Albert Heijn, this Céréal option contains 7.7 g of sugars per 100 g, which is above the threshold the Diabetes Fund gives for sugar-free. Compare the figure per 100 g if you’re looking to reduce sugar without needing a strictly sugar-free option.

What should I look out for in chocolate sprinkles containing maltitol?

Read the ingredients and the warning on the pack. Céréal lists maltitol; according to the product information shown by Jumbo, excessive consumption may have a laxative effect.

Should I check for allergens in lower-sugar chocolate sprinkles?

Yes, check the current packaging of the option you choose. The Céréal Dark Chocolate Sprinkles discussed here list soya and may contain milk; the AH options discussed list milk and lactose.

How should I store chocolate sprinkles after opening?

Follow the storage advice on the packaging of your product. The Céréal option discussed here advises storing it in a dry place at room temperature; Albert Heijn recommends keeping AH Dark Chocolate Sprinkles with Less Sugar somewhere cool, dark and dry.