Which choice is right for you?

If you’re looking for strictly sugar-free

For you, ‘less sugar’ isn’t enough. Check the ‘of which sugars’ value per 100 g for the exact variety against the maximum limit of 0.5 g set out in European Union Regulation (EC) No 1924/2006.

If you want less sugar and are happy with sweeteners

You want to keep enjoying chocolate sprinkles, but you’re looking for a variety with less sugar. According to Jumbo, Céréal Dark Chocolate Sprinkles and Milk Chocolate Sprinkles contain 7.7 g and 14.5 g of sugars per 100 g respectively. Both contain maltitol and are not sugar-free.

If chocolate flavour is your main priority

You might compare a milk or dark variety, or a special product range. Jumbo lists De Ruijter Specials Intens Puur in its range. Check any sugar claim separately against the nutritional information on the packaging.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a must-have or whether less sugar is enough. Then compare the ingredients and the flavour variety.

What to consider What to check when buying Who it matters to
Genuinely sugar-free Check the ‘of which sugars’ value per 100 g for that exact variety. Under European Union Regulation (EC) No 1924/2006, the ‘sugar-free’ claim is limited to a maximum of 0.5 g of sugars per 100 g. If ‘less sugar’ isn’t enough for me, I want to be able to check the claim on the packaging. For around 42% of consumers, this strict sugar-free requirement comes first.
Less sugar with sweeteners Compare sugars and polyols per 100 g, and read the ingredients and warnings. Jumbo lists maltitol for Céréal Dark Chocolate Sprinkles and Milk Chocolate Sprinkles, along with a warning about excessive consumption. I want less sugar without giving up chocolate sprinkles, and I need to decide whether a variety with maltitol suits my preferences. Around 33% of consumers prioritise this consideration.
Flavour and product range Choose milk or dark according to your taste; check any cacao claim you’re looking for and the sugar content separately on the packaging. For my breakfast, the main thing is choosing the chocolate flavour I like, without assuming that a special product range has a particular sugar content. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    These terms don’t mean the same thing. According to Jumbo, Céréal Dark Chocolate Sprinkles and Milk Chocolate Sprinkles contain 7.7 g and 14.5 g of sugars per 100 g respectively. Both are above the 0.5 g per 100 g limit for the ‘sugar-free’ claim under European Union Regulation (EC) No 1924/2006.

    Check the sugar content per 100 g for the exact variety rather than relying on the claim on the front of the pack.

  • Overlooking the sweetener and warning

    Jumbo’s product information lists maltitol for Céréal Dark Chocolate Sprinkles and Milk Chocolate Sprinkles, and warns that excessive consumption may have a laxative effect.

    Check the ingredients and warning before choosing a variety with less sugar.

  • Assuming a dark or special variety is low in sugar

    A label such as ‘dark’ or a special product range doesn’t tell you the sugar content. A cacao certification doesn’t answer that question either.

    Compare flavours and certifications only after checking the nutritional information for the chocolate sprinkles you’ve chosen.

Brands to consider

Céréal

The Dark and Milk varieties are examples for anyone looking for chocolate sprinkles with less sugar who is happy with maltitol.

  • According to Jumbo, the Dark variety contains 7.7 g of sugars per 100 g, while the Milk variety contains 14.5 g per 100 g.
  • Neither meets the ‘sugar-free’ limit at these levels. The product information also warns of a possible laxative effect if consumed excessively.

Albert Heijn

Albert Heijn lists own-brand chocolate sprinkles labelled ‘less sugar’ in its range of sugar-conscious spreads.

  • You can look for a milk or dark variety with this label in the own-brand range.
  • Check the sugar content per 100 g for the variety you choose. Being part of a sugar-conscious range doesn’t mean the chocolate sprinkles are sugar-free.

Jumbo

Jumbo also lists an own-brand variety labelled ‘less sugar’.

  • The product information for Jumbo Milk Chocolate Sprinkles Less Sugar lists 42.6 g of sugars per 100 g.
  • At this sugar level, the variety isn’t sugar-free. Check the nutritional information for the variety you’re actually buying.

De Ruijter

Jumbo lists De Ruijter Specials Intens Puur, among other options, for anyone looking for a particular dark chocolate variety.

  • The product range offers a familiar choice based on flavour.
  • Don’t assume that ‘Intens Puur’ makes a sugar claim; check the nutritional information on the exact pack.

Venz

Venz is a brand to compare if, for example, you’re looking for milk chocolate sprinkles; Jumbo lists Venz Milk Chocolate Sprinkles.

  • The milk variety mentioned gives you a specific starting point for comparing flavours.
  • Don’t rely on the brand for a sugar-free option; check the sugar content of the specific variety.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can chocolate sprinkles be called ‘sugar-free’?

Under European Union Regulation (EC) No 1924/2006, the ‘sugar-free’ claim can be used when a product contains no more than 0.5 g of sugars per 100 g. So, for chocolate sprinkles, check the ‘of which sugars’ value per 100 g in the nutrition table for the exact variety.

Are chocolate sprinkles labelled ‘less sugar’ also sugar-free?

No, not on the basis of that label alone. Jumbo lists 7.7 g of sugars per 100 g for Céréal Dark Chocolate Sprinkles and 14.5 g for Céréal Milk Chocolate Sprinkles. These varieties are above the ‘sugar-free’ limit, even though they’re offered as lower-sugar options.

What should I check when buying chocolate sprinkles with maltitol?

Read the ingredients, nutritional information and usage warning for the variety you’ve chosen. Jumbo’s product information lists maltitol for Céréal Dark Chocolate Sprinkles and Milk Chocolate Sprinkles, and warns that excessive consumption may have a laxative effect.

Can I choose between Céréal Dark and Milk Chocolate Sprinkles if I have an allergy?

Not without checking the allergen information on the exact pack. The product information reviewed lists soy and possible traces of milk for Céréal Dark Chocolate Sprinkles, and milk and soy for Céréal Milk Chocolate Sprinkles. Check the packaging of the product you’re buying.