Who is this relevant to?

Shoppers looking for sugar-free options

For you, ‘less sugar’ isn’t enough. You want to check the label and make sure the chocolate sprinkles meet the threshold for ‘sugar-free’.

Campers looking to cut down on sugar at breakfast

You’re looking for chocolate sprinkles for crispbread with less sugar per 100 g, and want to know which sweeteners, warnings and allergens come with that choice.

Practical festival campers

You want to bring breakfast without needing extensive refrigeration. Keep dry chocolate sprinkles sealed, and assess perishable foods separately, as the Netherlands Nutrition Centre advises for camping.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a strict requirement or whether you mainly want to reduce your sugar intake. Then check the ingredients and consider how you’ll store your whole breakfast at the campsite.

What to consider What to check when buying Who it’s relevant to
Sugar-free or less sugar Check ‘of which sugars’ per 100 g: under EU Regulation 1924/2006, a product can contain no more than 0.5 g per 100 g to be labelled ‘sugar-free’. A relative reduction in sugar does not automatically meet this threshold. If I specifically want sugar-free chocolate sprinkles, the figure on the label must confirm that they meet my requirement; for around 42% of shoppers, this strict check comes first.
Ingredients in reduced-sugar products Compare the sugar content and, for products containing polyols, check the ingredients, allergens and warnings too. I want less sugar on my crispbread, but I’ll only take a product containing polyols if its ingredients and warnings suit me. This is the main consideration for around 33% of shoppers.
Storage at the campsite Follow the storage instructions on the packaging and reseal opened chocolate sprinkles securely. Assess perishable parts of your breakfast separately. Without access to a regular kitchen, I want to be able to store my breakfast properly; for around 25% of shoppers, this practical consideration is the top priority.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    According to Jumbo, Céréal Hagelslag Puur contains 7.7 g of sugars per 100 g; Albert Heijn lists 43 g per 100 g for AH Hagelslag Puur Minder Suiker. Both figures are above the EU threshold of 0.5 g per 100 g for the ‘sugar-free’ claim.

    Compare the ‘of which sugars’ figure per 100 g with your own requirements, even when the front of the pack mentions a sugar reduction.

  • Overlooking the warning about polyols

    Jumbo’s product information lists maltitols in Céréal Hagelslag Puur and warns that excessive consumption may have a laxative effect.

    Before you set off, check the ingredients, allergens and usage warnings on the packaging.

  • Assuming dry chocolate sprinkles mean you don’t need a fridge for breakfast

    Storage instructions for chocolate sprinkles don’t automatically apply to milk, cheese or other perishable toppings.

    Keep opened chocolate sprinkles dry and sealed, following the label. The Netherlands Nutrition Centre advises keeping perishable foods in a cool box at the campsite for no more than one day.

Brands compared

Céréal

Worth considering if you’re looking for dark chocolate sprinkles with less sugar and want to take polyols into account.

  • According to Jumbo, Céréal Hagelslag Puur contains 7.7 g of sugars and 40 g of polyols per 100 g.
  • This product isn’t sugar-free. It contains soya, may contain milk and, according to Jumbo, carries a warning that excessive consumption may have a laxative effect.

Albert Heijn

A supermarket own-brand option to consider if a modest sugar reduction in dark chocolate sprinkles suits your needs.

  • According to Albert Heijn, AH Hagelslag Puur Minder Suiker contains 30% less sugar than its regular dark chocolate sprinkles.
  • Albert Heijn lists 43 g of sugars per 100 g; this product isn’t sugar-free.

Jumbo

A supermarket own-brand option to compare if you’re looking for milk chocolate sprinkles with a stated sugar reduction.

  • Jumbo states that Hagelslag Melk Minder Suiker contains 30% less sugar and 42.6 g of sugars per 100 g.
  • This product isn’t sugar-free. Check whether this variety is available before relying on it for breakfast at your campsite.

De Ruijter

Worth considering if you want to compare regular dark chocolate sprinkles from a familiar brand.

  • Joybuy’s product information lists 64 g of sugars per 100 g for De Ruijter Chocoladehagelslag Puur.
  • This variety isn’t suitable if you’re looking for a sugar-free option; Joybuy also lists milk and soya as allergens.

Venz

Worth considering if you want to compare a regular milk and vanilla mix, but not as a sugar-free option.

  • Joybuy lists 77 g of sugars per 100 g for the Venz milk and vanilla mix.
  • Joybuy lists milk, soya and wheat as allergens; check that the ingredients suit your needs.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ also sugar-free?

No, not automatically. Under EU Regulation 1924/2006, a solid food can contain no more than 0.5 g of sugars per 100 g to carry the ‘sugar-free’ claim. Jumbo lists 7.7 g per 100 g for Céréal Hagelslag Puur, while Albert Heijn lists 43 g per 100 g for AH Hagelslag Puur Minder Suiker. Neither meets the threshold.

What should I know about the polyols in Céréal Hagelslag Puur?

Check the ingredients and warnings before taking these chocolate sprinkles with you. According to Jumbo, the product contains maltitols and 40 g of polyols per 100 g. Excessive consumption may have a laxative effect; it contains soya and may contain milk.

How should I store chocolate sprinkles for breakfast at a festival campsite?

Follow the storage instructions on the packaging and keep opened chocolate sprinkles securely sealed. Treat milk, cheese and other perishable toppings separately: the Netherlands Nutrition Centre advises keeping perishable foods in a cool box at the campsite for no more than one day.