Who is this choice relevant to?

Organisers with a strict sugar-free requirement

If you want to label a buffet item ‘sugar-free’, the product you choose must meet the requirements for that claim. Check the claim and the ‘of which sugars’ amount per 100 g on the current packaging; ‘reduced sugar’ doesn’t mean the same thing.

Organisers who want to offer less sugar

If chocolate sprinkles are an acceptable alternative to chocolate flakes, you can compare their sugar content per 100 g. Also read the ingredients, allergen information and sweetener warnings before offering the product for self-service.

Festival caterers looking for standard chocolate flakes

If the flake shape is your priority and sugar-free isn’t a requirement, you can compare standard varieties. Albert Heijn, Jumbo and ALDI list products of this kind; check the current packaging before buying and don’t describe them as sugar-free.

What should you look for when choosing?

First decide whether sugar-free chocolate flakes are essential, or whether reduced-sugar chocolate sprinkles or standard flakes would also work for your event.

What to consider What to check before buying Who it matters most to
Strictly sugar-free Check the ‘sugar-free’ claim and the ‘of which sugars’ amount per 100 g. Under Regulation (EC) No 1924/2006, solid foods must contain no more than 0.5 g of sugars per 100 g. If I promise guests sugar-free chocolate flakes, I want the packaging to support that claim. For around 42% of consumers, this strict requirement comes first.
Less sugar Compare the ‘of which sugars’ amount per 100 g and, for chocolate sprinkles, read the ingredients, allergen information and sweetener warnings. If chocolate sprinkles are also suitable, I’m mainly looking for a lower sugar content without calling them sugar-free. Around 33% of consumers prioritise this.
Serving at a festival Confirm the pack sizes you need and follow the storage advice; check the allergens on the packaging of the products you’ll actually be handing out. For my event, I want to be able to buy standard chocolate flakes and give guests accurate information about the product. This practical need comes first for around 25% of consumers.

Common mistakes when serving at a festival

  • Describing ‘reduced sugar’ as ‘sugar-free’

    Albert Heijn lists Céréal dark chocolate sprinkles as containing 7.7 g of sugars per 100 g, and the milk variety as containing 15 g per 100 g. Both figures are above the limit for the ‘sugar-free’ claim under Regulation (EC) No 1924/2006.

    Use the description on your buffet label that matches the product you’re actually serving, and check the sugar content per 100 g on the packaging.

  • Overlooking sweetener warnings

    Albert Heijn’s product information lists maltitols in both Céréal varieties and warns that excessive consumption may have a laxative effect. This matters when guests serve themselves.

    Make the ingredients and warning available at the serving station, and think carefully about how you offer the sprinkles.

  • Relying on old allergen information

    According to Albert Heijn’s product information, the Céréal milk variety contains milk and soya, while the dark variety contains soya and may contain milk. Packaging from a previous purchase isn’t a reliable source of information for a new order.

    Read the allergen information on every variety you buy, and keep the relevant packaging or ingredient information to hand.

  • Assuming flakes are sugar-free because of their shape

    Standard chocolate flakes aren’t automatically sugar-free. For example, PLUS lists 63.8 g of sugars per 100 g for its dark chocolate flakes.

    Decide whether a sugar-free claim is essential before comparing varieties; then assess each product using its own packaging and nutritional information.

Brands to compare

These brands make it easier to distinguish chocolate flakes from an alternative in the form of chocolate sprinkles; check the sugar content and other product information for each variety.

De Ruijter

A brand with milk, dark, white and Royaal flakes among the varieties stocked by Albert Heijn and Jumbo.

  • You can compare different flake varieties by shape and ingredients.
  • Only choose a variety for a sugar-free offering if the current product information supports the claim and confirms the sugar content per 100 g.

Venz

A brand with flavoured and mixed varieties, including tiger and kroko flakes, in the chocolate flakes category.

  • The varieties give you a choice of ingredients within the standard chocolate flakes category.
  • Don’t assume a variety is sugar-free based on its flavour name or mix; check the label of the product you choose.

Choca

A brand with standard flakes and mixed varieties listed by Albert Heijn and Jumbo.

  • These varieties are worth comparing if you’re looking for standard chocolate flakes.
  • For a festival, check the nutritional information and allergens on the individual packaging.

Céréal

An alternative for anyone happy to choose reduced-sugar chocolate sprinkles instead of chocolate flakes.

  • Albert Heijn lists 7.7 g of sugars per 100 g for the dark chocolate sprinkles and 15 g per 100 g for the milk variety.
  • These aren’t sugar-free chocolate flakes. Both varieties list maltitols and carry a warning about excessive consumption; check the allergens for each variety too.

PLUS

A supermarket brand with standard dark chocolate flakes.

  • PLUS provides information about the ingredients and nutritional value of this variety.
  • The listed 63.8 g of sugars per 100 g doesn’t meet a strict sugar-free requirement.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can you call chocolate flakes sugar-free?

Under Regulation (EC) No 1924/2006, the ‘sugar-free’ claim can only be used for solid foods containing no more than 0.5 g of sugars per 100 g. Before printing your buffet label, check that the current packaging of your chosen chocolate flakes carries the claim and note the stated sugar content.

Are chocolate sprinkles labelled ‘reduced sugar’ the same as sugar-free flakes?

No. Chocolate sprinkles aren’t chocolate flakes, and ‘reduced sugar’ doesn’t mean ‘sugar-free’. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal dark chocolate sprinkles and 15 g per 100 g for the milk variety; both figures are above the limit for the sugar-free claim.

What information should you provide about reduced-sugar chocolate sprinkles at a festival?

Make the ingredients and allergen information for the variety you’re serving accessible to guests. Albert Heijn’s product information lists maltitols and a warning about excessive consumption for both Céréal varieties mentioned; the milk variety contains milk and soya, while the dark variety contains soya and may contain milk. Also follow the storage advice on the packaging you’ve purchased.

Which information should you use if the packaging differs from the product page?

Use the packaging of the product you’ve actually bought for the information you provide at the serving station. Albert Heijn and PLUS note that ingredients, nutritional values and allergen information may change, so check the labels on the relevant packaging before serving.