If sugar-free is a strict requirement, only choose chocolate flakes that are explicitly labelled as sugar-free, and check the nutritional information too. If less sugar is enough and chocolate sprinkles work for you, you could consider Céréal Hagelslag Puur: according to Jumbo, it contains 7.7 g of sugars and 40 g of polyols per 100 g. It’s not flakes, and the packaging warns that excessive consumption may have a laxative effect.
You want to take flakes with you for breakfast on holiday and won’t accept a ‘less sugar’ product as a substitute. Check the exact claim on the packaging and the ‘of which sugars’ figure in the nutritional information.
For you, the sugar content matters more than the shape of the topping. Do compare chocolate sprinkles and flakes as different products: the ingredients and packaging size may also affect your holiday plans.
If you’d rather not try an unfamiliar product containing polyols while you’re travelling, check the sweeteners and warnings as well as the sugars. According to the Voedingscentrum, high intakes of polyols can cause wind and diarrhoea; sensitivity varies from person to person.
First decide whether the flakes really need to be sugar-free. Then consider chocolate sprinkles as a different type of product, if that’s acceptable to you.
| What to consider | What to check when buying | Who it’s most relevant to |
|---|---|---|
| Exact sugar-free claim | Read the claim on the packaging and check the ‘of which sugars’ figure per 100 g. ‘Less sugar’ and ‘sugar-free’ don’t mean the same thing. | I only want to take flakes on holiday that are explicitly labelled as sugar-free. For around 46% of consumers, that exact claim is the priority. |
| Type of topping | Check whether you’re buying flakes or chocolate sprinkles, then compare the sugar content and pack size. | If less sugar matters more to me than the familiar shape of flakes, chocolate sprinkles could also work for breakfast. Around 36% of consumers prioritise this trade-off. |
| Sweeteners and polyols | Read the ingredients and warnings, especially if the product contains maltitol or other polyols. | When travelling, I want to take my sensitivity to a new topping containing polyols into account. Avoiding potential discomfort is the main concern for around 18% of consumers. |
A lower sugar content isn’t the same as a sugar-free claim. Jumbo lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur, despite stating that it contains 88% less sugar than a comparable standard product.
Before deciding whether the product meets your requirements, check the exact claim and the ‘of which sugars’ figure per 100 g.
Céréal Hagelslag Puur may be an alternative only if you’re happy with a different type of chocolate topping. It won’t meet a requirement specifically for flakes.
Check the product name and category, especially if you’re buying for several holiday breakfasts at once.
According to Jumbo, Céréal Hagelslag Puur contains maltitol and 40 g of polyols per 100 g. The packaging warns that excessive consumption may have a laxative effect.
Read the ingredients and warning before taking it with you. If you’re sensitive to polyols, it’s best not to try an unfamiliar product for the first time while travelling.
These examples can help you distinguish between regular chocolate flakes and chocolate sprinkles marketed as lower in sugar. Always check the label of the specific product you choose.
An option to consider if you’re looking for less sugar and are happy with chocolate sprinkles rather than flakes.
A range that includes regular chocolate flakes as well as separate chocolate sprinkles marketed as lower in sugar.
Chocolate flakes for anyone who prefers the flakes shape.
A range to explore if chocolate sprinkles with less sugar would also suit your breakfast.
A range that includes chocolate sprinkles marketed as lower in sugar.
No, they’re different nutrition claims. Check the exact wording on the packaging and the ‘of which sugars’ figure per 100 g. For example, Jumbo lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur.
Because the ingredients and warnings are also important when making your choice, especially if you’re sensitive to polyols. According to Jumbo, Céréal Hagelslag Puur contains maltitol and 40 g of polyols per 100 g; the packaging warns that excessive consumption may have a laxative effect.
If you’re sensitive to polyols, it’s wise not to wait until you’re travelling to try an unfamiliar product for the first time. Also read the ingredients and storage instructions on the packaging before packing it.
