Who is this choice relevant to?

Shoppers with a strict sugar-free requirement

You’re looking for chocolate flakes that can be labelled sugar-free, not just a product with less sugar or no added sugars. To check, compare the ‘of which sugars’ figure per 100 g for the variety you’re considering.

Chocolate lovers looking to cut down on sugar

You want to keep enjoying chocolate sprinkles on bread at the festival and don’t need to choose a strictly sugar-free product. If so, check the difference between flakes and sprinkles, and read the warning on the pack for products containing polyols.

Campers with dry breakfast supplies

You’re looking for a breakfast product that can be stored without a fridge and eaten with little preparation. The Netherlands Nutrition Centre advises choosing longer-life products for camping; you’ll need a separate cooling plan for milk or yoghurt.

What should you look for when choosing?

First decide whether ‘sugar-free’ is an absolute must. Then choose whether you’re looking for chocolate sprinkles for bread or simply an easy breakfast that can be stored dry.

What to consider What to check before buying Who it matters to
Strictly sugar-free Check the ‘of which sugars’ figure per 100 g. Under the annex to European Regulation (EC) No 1924/2006, a solid product can contain no more than 0.5 g of sugars per 100 g to carry the ‘sugar-free’ claim. If I want sugar-free chocolate flakes, the specific variety I choose must meet that limit; this is the top priority for around 50% of consumers.
Chocolate sprinkles for bread Compare the total sugars per 100 g and check whether you’re buying flakes or sprinkles. For Céréal products, also read the warning about polyols. I want to keep enjoying chocolate sprinkles on bread, even though less sugar isn’t the same as sugar-free; this preference comes first for around 30% of consumers.
Storage at the campsite Choose a product with packaging you can reseal after use, and check its storage instructions. Make sure you have a way to keep milk or yoghurt chilled. Without a fridge, I want to keep my breakfast supplies dry and make separate arrangements for perishable extras; this practical need comes first for around 20% of consumers.

Mistakes to avoid

  • Confusing ‘less sugar’ with ‘sugar-free’

    Albert Heijn lists 7.7 g of sugars per 100 g for Céréal reduced-sugar plain chocolate sprinkles. That’s above the limit for the ‘sugar-free’ claim under European Regulation (EC) No 1924/2006.

    If sugar-free is an absolute must, check the total sugars per 100 g in the exact product you want to take with you.

  • Confusing ‘no added sugars’ with ‘sugar-free’

    KoRo describes its organic cornflakes as a product with no added sugars, but also lists 1.1 g of total sugars per 100 g. Cornflakes are also not chocolate flakes for topping bread.

    Check which type of product you need, and if you require a strictly sugar-free option, look at the ‘of which sugars’ figure per 100 g.

  • Overlooking the warning on sprinkles containing polyols

    Céréal reduced-sugar plain chocolate sprinkles contain polyols and carry a warning that excessive consumption may have a laxative effect. This is worth bearing in mind when packing breakfast for a festival.

    Read the ingredients and the warning on the pack before choosing this product.

  • Taking milk or yoghurt without a cooling plan

    Dry breakfast products and perishable extras need to be stored differently. According to the Netherlands Nutrition Centre, you can keep perishable products in a cool box for no more than one day.

    Buy chilled extras just before you need them, or use a cool box with ice packs.

Brands and product ranges to consider

De Ruijter

Chocolate flakes for anyone looking for a traditional-style chocolate topping for bread.

  • The plain and milk varieties reviewed are dry chocolate flakes; reseal the pack securely after use.
  • Jumbo lists 63 g of sugars per 100 g for the plain variety and 70 g per 100 g for the milk variety. Neither is sugar-free.

Céréal

Chocolate sprinkles for anyone looking for a lower-sugar topping for bread, rather than strictly sugar-free flakes.

  • Albert Heijn lists 7.7 g of sugars per 100 g for Céréal reduced-sugar plain chocolate sprinkles.
  • This is a sprinkle product rather than flakes, it contains polyols and carries a warning that excessive consumption may have a laxative effect.

KoRo

Cornflakes as a breakfast cereal for anyone who doesn’t need chocolate sprinkles for bread.

  • KoRo describes its organic cornflakes as a product with no added sugars.
  • The product page lists 1.1 g of total sugars per 100 g. This means the cornflakes aren’t sugar-free, and they aren’t a direct replacement for chocolate flakes on bread.

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Frequently asked questions

Does ‘less sugar’ mean the same as ‘sugar-free’?

No. Under the annex to European Regulation (EC) No 1924/2006, a solid product can contain no more than 0.5 g of sugars per 100 g to carry the ‘sugar-free’ claim. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal reduced-sugar plain chocolate sprinkles, so they don’t meet the sugar-free limit.

Are De Ruijter chocolate flakes a sugar-free option?

The plain and milk De Ruijter chocolate flakes reviewed aren’t sugar-free. Jumbo lists 63 g and 70 g of sugars per 100 g respectively for these varieties. Check the nutritional information for the variety you’re actually buying.

Are cornflakes with no added sugars also sugar-free?

Not necessarily: ‘no added sugars’ doesn’t mean the total amount of sugars is zero. KoRo lists 1.1 g of total sugars per 100 g for its organic cornflakes with no added sugars. That’s above the sugar-free limit of 0.5 g per 100 g for solid products under European Regulation (EC) No 1924/2006.

How should I store breakfast for a festival?

Store dry breakfast products according to the instructions on the pack and seal them securely after use. Perishable extras such as milk or yoghurt need to be kept chilled; the Netherlands Nutrition Centre advises keeping perishable products in a cool box for no more than one day.