Who needs to think carefully about the topping?

The guest who needs a strictly sugar-free option

A product with less sugar or no added sugars is not automatically a suitable substitute for this guest. The ‘sugar-free’ claim and the amount of sugars in the nutritional information are what matter when choosing.

The host looking to cut down on sugar

You’re looking for a chocolate topping you can sprinkle over things such as bread rolls, yoghurt or cupcakes, and might be happy to use chocolate sprinkles instead of flakes. A lower sugar content matters more to you than a strict sugar-free requirement.

The host catering for guests with different preferences

You want to serve classic, festive chocolate flakes alongside a clearly separate alternative. Keeping the toppings and their packaging apart helps guests check which ingredients are relevant to them.

What should you look for in a chocolate topping?

First, decide whether sugar-free is an absolute requirement. Then consider whether chocolate sprinkles can replace the flakes you’re looking for, and how to serve the different toppings so they’re easy to tell apart.

What to look for What to check when buying Who it matters to
Truly sugar-free Check for the ‘sugar-free’ claim and the ‘of which sugars’ figure per 100 g. According to the Netherlands Nutrition Centre, the limit for sugar-free is no more than 0.5 g of sugars per 100 g. If a guest wants a topping that is strictly sugar-free, I don’t want to rely on ‘less sugar’. Around 42% of consumers put a verifiably sugar-free sprinkle option first.
Less sugar, still easy to sprinkle Compare the sugars per 100 g and check which product the reduction is measured against. Also consider whether the shape of chocolate sprinkles will work with your dish. For bread rolls or cupcakes, I want something I can sprinkle on, even if chocolate sprinkles look different from flakes. A lower sugar content is the top priority for around 33% of consumers.
Clarity for guests Serve classic flakes and any alternative separately; keep the packaging so guests can check the ingredients, allergens and exact claims. When guests have different preferences, I want everyone to be able to tell the toppings apart and check the packaging. This clarity matters most to around 25% of consumers.

Common mistakes when choosing

  • Assuming ‘less sugar’ means ‘sugar-free’

    A relative reduction doesn’t tell you how much sugar a product actually contains. Jumbo lists 42.6 g of sugars per 100 g for its Hagelslag Melk Minder Suiker, despite comparing it with the regular milk chocolate version.

    If sugar-free is an absolute requirement, check the exact claim and the nutritional information per 100 g rather than relying on the product name alone.

  • Assuming chocolate sprinkles are the same as flakes

    Chocolate sprinkles and flakes can both be sprinkled, but they’re not the same shape. That difference can matter when the look of flakes is part of your get-together’s presentation.

    Choose chocolate sprinkles only if they’re suitable for your bread rolls, yoghurt or cupcakes. Don’t describe a product as sugar-free without checking its individual packaging.

  • Relying on an old product listing

    A product that was available before may no longer be in stock when you’re planning your get-together. Jumbo says its Hagelslag Melk Minder Suiker is no longer available online.

    Check availability shortly before buying, and if you choose a replacement, check its claim and nutritional information again.

  • Throwing away the packaging before serving

    A general description such as ‘sugar-conscious’ doesn’t tell guests which ingredients, allergens or warnings apply to a particular product.

    Keep the original packaging with each topping and ask guests with specific dietary requirements what information they need.

Brands to consider

These brands can help you distinguish between different types of products, but a brand name alone doesn’t tell you whether your chosen product is sugar-free.

Céréal

Jumbo lists Céréal Hagelslag Melk and Puur as separate 200 g sprinkle products.

  • Worth considering if chocolate sprinkles are suitable instead of flakes.
  • Don’t assume that this chocolate sprinkle product is sugar-free based on sugar-related claims on other Céréal products; check the packaging of the one you choose.

Jumbo

Jumbo lists classic chocolate flakes, as well as a milk chocolate sprinkle product with less sugar.

  • The different product types make it easy to see the distinction between flakes and chocolate sprinkles.
  • Jumbo Hagelslag Melk Minder Suiker contains 42.6 g of sugars per 100 g, so it isn’t a sugar-free option.

De Ruijter

Albert Heijn includes products such as De Ruijter Vlokfeest in its range of chocolate flakes.

  • Worth considering if you’re specifically looking for flakes to serve at your get-together.
  • Check the individual product before offering it to a guest as sugar-free.

Lindt

On its Dutch website, Lindt describes chocolate with no added sugars, including an EXCELLENCE 100% bar.

  • An alternative type of chocolate to consider if you’re not set on using flakes as a topping.
  • A bar isn’t a sprinkle topping. And ‘no added sugars’ doesn’t automatically mean sugar-free, so check the nutritional information for the bar you choose.

Joybuy products for your get-together

Related products coming soon.

Frequently asked questions about sugar-free flakes

What does ‘sugar-free’ mean for a chocolate topping?

According to the Netherlands Nutrition Centre, a solid topping is sugar-free if it contains no more than 0.5 g of sugars per 100 g. The Netherlands Food and Consumer Product Safety Authority classifies ‘sugar-free’ as a nutrition claim. Check both the claim and the nutritional information for the product you’re serving on its packaging.

Are chocolate sprinkles with less sugar also sugar-free?

No. A ‘less sugar’ claim doesn’t automatically mean chocolate sprinkles are sugar-free. Jumbo compares its Hagelslag Melk Minder Suiker with the regular milk chocolate version, but also lists 42.6 g of sugars per 100 g.

Does ‘no added sugars’ mean the same as sugar-free?

No. A product with no added sugars may still contain sugars, and doesn’t have to meet the Netherlands Nutrition Centre’s limit for sugar-free. Check the ‘of which sugars’ figure per 100 g on the individual product packaging.

How can I cater for guests who need to know about sweeteners and allergens?

Check the ingredients and any warnings on the packaging for each topping. Serve different options separately and keep their packaging available, so guests with specific dietary requirements can check the information for themselves.

Can I serve classic flakes from Albert Heijn, Jumbo or De Ruijter as sugar-free?

Only if the packaging for the product you choose includes the ‘sugar-free’ claim and lists a suitable amount of sugars. Albert Heijn and Jumbo also list classic flakes; being included in a flakes category doesn’t make an individual product sugar-free.