Breakfast lovers looking for 0 g sugars
You’re looking for a chocolate biscuit whose nutrition table lists 0 g sugars per 100 g. A general claim on the front of the pack isn’t enough to help you choose.
Who are these options for?
Chocolate lovers comparing sugar levels
You want a biscuit with recognisable chocolate and may be happy with a figure above 0 g sugars per 100 g. The serving size, fat and polyols matter too.
Shoppers checking ingredients and allergens
As well as sugars, you check for maltitol or other polyols and read the allergen information. A low sugar figure alone says nothing about whether a product is suitable for someone with an allergy.
What should you look for when choosing?
First decide whether your priority is 0 g sugars listed or a particular type of chocolate. Then compare the nutritional information per 100 g with the amount you plan to eat at breakfast.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Sugars | Check the ‘of which sugars’ figure per 100 g and compare it with the claim on the front of the pack. | If 0 g sugars is my main requirement, I want to see that figure in the nutrition table. Around 33% of consumers prioritise this sugar figure. |
| Chocolate | Check whether the ingredients include chocolate pieces, cocoa or a chocolate coating. | For my weekend breakfast, I want a proper chocolate biscuit, not a plain biscuit with a sugar claim. Chocolate is the main priority for around 27% of consumers. |
| Serving size and nutritional information | Compare energy and fat per 100 g, and check how many biscuits make up one serving. | I want to know what the amount on my plate adds up to, not just what the label says per 100 g. Around 20% of consumers prioritise serving size and nutritional information. |
| Polyols and allergens | Read the ingredients, any warning about polyols and the latest allergen information. | If I need to avoid an ingredient or take polyols into account, the packaging determines whether I can choose the biscuit. This is a priority for around 20% of consumers. |
Albert Heijn’s product information lists 0 g sugars and 26 g polyols per 100 g for Céréal Chocolate chip cookie zonder suikers. Jumbo lists 0.5 g sugars and 24 g polyols per 100 g for Céréal Minder Suikers Choco Delight Puur. These figures relate to different biscuits, so always check the packaging of the product you choose for the latest ingredients and nutritional information.
Common mistakes
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Relying on the sugar claim alone
A low listed sugar figure doesn’t tell you everything about a product’s nutritional value. Albert Heijn and Jumbo’s product information lists 18 g and 20 g fat per 100 g respectively for the two Céréal chocolate biscuits mentioned above.
Check energy, fat, carbohydrates and polyols as well as sugars, and decide how much you plan to eat.
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Taking ‘no added sugars’ to mean ‘0 g sugars’
Verkade describes San Francisco Zero as a biscuit with no added sugars, but lists 1.7 g sugars per 100 g. It isn’t a chocolate biscuit either.
If both the sugar figure and chocolate matter to you, check the ‘of which sugars’ line and the ingredients separately.
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Skipping the ingredients and allergen information
The Céréal biscuits mentioned contain polyols. The product information also lists allergens and warns that excessive consumption may have a laxative effect.
Before buying, read the warnings and allergen information on the packaging. Don’t assume a product is suitable for someone with an allergy based on its sugar claim.
Brands and retailers to consider
Céréal
Céréal has two chocolate biscuits with different listed sugar figures: Chocolate chip cookie zonder suikers and Minder Suikers Choco Delight Puur.
- Albert Heijn lists 0 g sugars per 100 g and chocolate pieces with cocoa for the Chocolate chip cookie. Jumbo lists 0.5 g sugars per 100 g and a dark chocolate coating for Choco Delight Puur.
- Both products contain polyols. Check the ingredients, allergens and serving size on each pack.
Albert Heijn
Albert Heijn’s product information includes both Céréal Chocolate chip cookie zonder suikers and AH Digestive 0% suiker.
- According to the product information, the Céréal Chocolate chip cookie contains chocolate pieces and cocoa.
- AH Digestive 0% suiker is a different type of biscuit. It isn’t a substitute for a chocolate biscuit if chocolate is a must-have.
Jumbo
Jumbo lists Céréal Minder Suikers Choco Delight Puur and also has a separate range of chocolate digestives.
- The product information for Choco Delight Puur lists 0.5 g sugars per 100 g and a dark chocolate coating.
- Don’t assume a chocolate digestive has the same sugar figure; compare the nutrition table for the individual product.
Verkade
Verkade San Francisco Zero is a biscuit with no added sugars, but it isn’t a chocolate biscuit.
- Verkade lists 1.7 g sugars per 100 g, showing why you should check the nutrition table as well as the product name.
- This biscuit is only suitable for this choice if chocolate isn’t a requirement.
Related products on Joybuy
Related products will be available soon.
Frequently asked questions
Does ‘no added sugars’ mean the same as 0 g sugars?
No. For San Francisco Zero, a biscuit with no added sugars, Verkade lists 1.7 g sugars per 100 g. To check the sugar content of a chocolate biscuit, look at the ‘of which sugars’ line on its own packaging.
Why might the packaging carry a warning about a laxative effect?
Biscuits with added polyols may carry this kind of warning. Albert Heijn and Jumbo’s product information lists polyols for the two Céréal biscuits mentioned; the Netherlands Nutrition Centre explains that excessive consumption of polyols may have a laxative effect.
Which allergens should I check in these Céréal biscuits?
Always check the packaging of the specific biscuit. For Céréal Chocolate chip cookie, Albert Heijn lists wheat and oats, as well as mentioning other possible allergens. For Céréal Choco Delight Puur, Jumbo lists wheat, oats, milk, egg and soya, among other ingredients, and notes that it may contain nuts and sesame.
How should I store opened chocolate biscuits until the weekend breakfast?
Follow the storage instructions on the packaging. Albert Heijn advises keeping Céréal Chocolate chip cookie in a cool, dry place; reseal the pack securely after opening.