What should you look for when choosing?
First decide whether sugar-free is an absolute requirement. A biscuit with no added sugars and a classic chocolate biscuit are different choices, even if both suit a Valentine’s Day occasion.
Cookie with a sugar-free claim
When to choose it: You’re looking for a cookie with chocolate pieces and want the product to meet the sugar-free threshold; Céréal presents its Chocolate Chip Cookie as containing no sugars.
What to consider: A sugar-free claim doesn’t tell you whether the sweeteners or allergens are suitable for the person eating the biscuit.
Biscuit with no added sugars
When to choose it: You mainly want to avoid added sugars and don’t have a strict sugar-free requirement; Verkade San Francisco Zero is one example.
What to consider: According to Albert Heijn’s product information, this biscuit contains 1.7 g of sugars per 100 g, so it does not qualify as ‘sugar-free’.
Classic chocolate biscuit
When to choose it: You’re looking for a traditional chocolate treat and don’t need it to be sugar-free.
What to consider: According to Lotus Bakeries, the dark chocolate version of Lotus Biscoff contains 39.6 g of sugars per 100 g, so it isn’t a sugar-free alternative.
| What to consider | What to check when buying | Who it matters to |
| Genuinely sugar-free |
Compare ‘of which sugars’ per 100 g with the EU threshold of no more than 0.5 g per 100 g for the ‘sugar-free’ claim. |
If I’m giving someone a chocolate cookie and sugar-free is a must, I don’t want to rely on a name like ‘Zero’ alone. Around 46% of consumers put being genuinely sugar-free first. |
| No added sugars |
Check both the claim and ‘of which sugars’ per 100 g; according to Albert Heijn, Verkade San Francisco Zero contains 1.7 g of sugars per 100 g. |
For a biscuit to have with my coffee, avoiding added sugars matters more to me than a sugar-free claim. Around 36% of consumers give this preference top priority. |
| Ingredients and portion size |
Check the sweeteners, allergens, any ‘may contain’ statements and the warning about polyols on the current packaging. |
When I’m sharing biscuits, I want to know first whether the ingredients are suitable for the recipient and how many biscuits we’ll have. Ingredients and tolerance come first for around 18% of consumers. |
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Frequently asked questions
What does ‘sugar-free’ mean on a biscuit packet?
According to the European Union, a biscuit carrying the ‘sugar-free’ nutrition claim can contain no more than 0.5 g of sugars per 100 g. So, compare the claim with the ‘of which sugars’ figure per 100 g in the nutritional information.
Does ‘no added sugars’ mean the same as sugar-free?
No, a product with no added sugars can still contain sugars. Verkade San Francisco Zero is sold as having no added sugars, but according to Albert Heijn it contains 1.7 g of sugars per 100 g, so it doesn’t meet the EU threshold for ‘sugar-free’.
Why is there sometimes a warning about a laxative effect?
This warning may relate to added polyols, such as maltitol. The Netherlands Nutrition Centre says that foods containing more than 10% added polyols must carry the warning ‘excessive consumption may have a laxative effect’. So, read the packaging and watch your portion size.
Does a sugar-free claim tell you anything about allergens?
No, a sugar-free claim doesn’t tell you which allergens a product contains. Check the current packaging for each product: Céréal’s hazelnut version, for example, lists wheat and hazelnuts.