Who might this choice be relevant to?

If you’re keeping a close eye on sugars

You’re looking for a chocolate-flavoured snack whose nutrition table lists 0 g of sugars. A mini cake could work for you too, as long as you’re not specifically after a biscuit.

If you want a chocolate biscuit

You want to stick with a biscuit, so you might also consider a biscuit with a less sugars claim rather than choosing only products labelled sugar-free.

If you’re picking up a quick snack

You’re looking for something for breakfast or a snack break, and want to be able to compare serving sizes, sweeteners and allergens quickly on the label.

What should you look for when buying?

First, decide whether 0 g of sugars is your priority. Then consider whether you want a biscuit or a mini cake, and check the ingredients of the product you choose.

What to consider What to check when buying Who should consider this?
Sugar claim Compare the exact claim with the ‘of which sugars’ figures per 100 g and per serving. Don’t read ‘less sugars’ as ‘sugar-free’. If I’m choosing strictly based on sugars, I don’t want to rely on a relative claim alone by mistake. Around 46% of consumers prioritise the exact sugar claim when making this choice.
Shape and texture Check whether you’re buying a biscuit or a soft mini cake; a suitable sugar claim doesn’t change the product’s form. A soft mini cake isn’t a substitute for a chocolate biscuit for me, even if its sugar claim is a better fit. For around 27% of consumers, the biscuit format matters most.
Serving size and ingredients Check the serving size, ingredients list and allergen information on the pack you choose. If I’m picking up a quick snack, I want to know the size of one serving and what’s in it. For around 27% of consumers, these practical label checks come first.

Common mistakes

  • Reading ‘less sugars’ as ‘sugar-free’

    A relative comparison doesn’t confirm that a biscuit contains 0 g of sugars. What’s more, Jumbo’s product description for Céréal Choco Delight Puur gives both 96% and 97% less sugars.

    If 0 g of sugars is your priority, check for an explicit sugar-free claim as well as the ‘of which sugars’ line on the packaging.

  • Confusing ‘no added sugars’ with ‘sugar-free’

    Verkade describes San Francisco Zero as a biscuit with no added sugars. On its own, that claim doesn’t mean the nutrition table lists 0 g of sugars.

    Check both the claim and the nutrition information for the product you’re buying, especially if you’re choosing strictly based on sugar content.

  • Overlooking sweeteners and allergens

    For Céréal Zonder Suikers Mini Cakes Stukjes Chocolade, Jumbo lists maltitols and sorbitols, as well as egg and wheat. The sugar claim doesn’t tell you whether those ingredients are suitable for you.

    Before choosing a product, check the current ingredients list, allergen information and nutrition details per serving.

Brands and retailers to consider

Céréal

Among the products mentioned, Céréal offers both mini cakes with a sugar-free claim and chocolate biscuits with a less sugars claim.

  • Jumbo lists 0 g of sugars per 100 g and per cake for the Mini Cakes Stukjes Chocolade.
  • The mini cakes aren’t biscuits, while Choco Delight Puur carries a relative less sugars claim.

Verkade

Verkade describes San Francisco Zero as a biscuit with no added sugars.

  • The product description makes clear which sugar claim is used for this biscuit.
  • ‘No added sugars’ isn’t the same as ‘sugar-free’. Also check whether the version you choose contains chocolate.

Jumbo

Jumbo’s product pages describe the Céréal mini cakes and Choco Delight biscuits mentioned here with different sugar claims.

  • For the mini cakes, the product page lists details including serving size, nutrition information and ingredients.
  • For Choco Delight Puur, the product description gives two different percentages for the relative reduction in sugars, so check the current packaging.

Joybuy products for this choice

Related products will appear here soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No, they’re different claims. Verkade describes San Francisco Zero as a biscuit with no added sugars, while Jumbo gives Céréal Mini Cakes Stukjes Chocolade a sugar-free claim and lists 0 g of sugars per 100 g and per cake. Check the claim and nutrition table for the product you’re buying.

What if I specifically want a chocolate biscuit?

According to Jumbo, Céréal Minder Suikers Choco Delight Puur is a biscuit with dark chocolate, but it has a relative less sugars claim rather than a sugar-free claim. If 0 g of sugars is essential for you, check the nutrition table instead of relying on the biscuit format alone.

Should I check the ingredients of a sugar-free product too?

Yes. The sugar claim doesn’t tell you which sweeteners or allergens the product contains. For Céréal Mini Cakes Stukjes Chocolade, Jumbo lists maltitols, sorbitols, egg and wheat; check the packaging of the version you choose.

Does gluten-free or lactose-free also mean sugar-free?

No, a claim about gluten or lactose doesn’t indicate the sugar content. For each chocolate product, check the sugar claim and the ‘of which sugars’ line in the nutrition table separately.