What should you look for when choosing?
If ‘sugar-free’ is a must, first check the sugars per 100 g. Then look separately at the chocolate ingredients, sweeteners and allergens: a biscuit may meet one requirement but not another.
| What to look for |
What to check |
Who it matters to |
| Strict sugar limit |
Read the ‘of which sugars’ value per 100 g. Under EU Regulation (EC) No 1924/2006, biscuits can contain no more than 0.5 g of sugars per 100 g to make a ‘sugar-free’ claim. |
If I’m looking for a strictly sugar-free option, I don’t want to rely on just ‘zero’ or ‘no added sugars’ on the front of the pack. Around 46% of consumers put this sugar limit first. |
| Chocolate or cocoa |
Check that chocolate or cocoa is actually listed as an ingredient, and assess the sugar content separately. |
For my TV night, I want a biscuit with chocolate, not an ordinary biscuit by mistake. For around 27% of consumers, this ingredient is the top priority. |
| Sweeteners |
Check the ingredients list for polyols such as maltitol or isomalt, and look out for a warning about excessive consumption. |
When I’m considering biscuits with sweeteners, I want to know what warning applies to the product. This check matters most to around 18% of consumers. |
| Allergens |
Check the current packaging for both the allergens the biscuit contains and those it may contain. |
If I need to avoid certain allergens, the information on the label must suit my needs. Around 9% of consumers put this check first. |
Brands and product ranges compared
Here, we compare specific biscuits rather than a brand’s full range. The difference between a chocolate biscuit, a plain biscuit and a product with no added sugars can make all the difference to your choice.
Céréal
The sugar-free chocolate chip cookie is worth considering if you’re looking for both chocolate ingredients and a sugar content within the limit for a ‘sugar-free’ claim.
- The product information listed by Albert Heijn mentions chocolate pieces, cocoa and 0 g of sugars per 100 g.
- The biscuit contains 26 g of polyols per 100 g and carries a warning that excessive consumption may have a laxative effect. It contains wheat and oats, and may also contain milk, egg, nuts, soya and sesame.
Albert Heijn
AH Digestive 0% sugar is a sugar-free biscuit to compare if chocolate isn’t a requirement.
- The product information lists 0.3 g of sugars per 100 g.
- The biscuit reviewed here isn’t a chocolate biscuit. It contains maltitols and isomalt, and carries a warning that excessive consumption may have a laxative effect.
Verkade
San Francisco Zero is worth considering if you’re looking for a biscuit with no added sugars and don’t need it to contain chocolate.
- Verkade markets this product as having no added sugars.
- Verkade lists 1.7 g of sugars per 100 g. That’s above the EU limit for a ‘sugar-free’ claim; the product reviewed here isn’t a chocolate biscuit either.
Lotus
Speculoos with chocolate is a chocolate option to assess separately if flavour matters more to you than choosing a sugar-free product.
- Lotus Bakeries lists 22% chocolate for this variety.
- The nutrition table lists 39.6 g of sugars per 100 g, so this product isn’t suitable if you’re looking for a strictly sugar-free option.
Products on Joybuy
Related products will appear here soon.
Frequently asked questions
When can a biscuit be labelled ‘sugar-free’?
Under EU Regulation (EC) No 1924/2006, a biscuit can contain no more than 0.5 g of sugars per 100 g to make a ‘sugar-free’ claim. So check the ‘of which sugars’ value per 100 g in the nutrition table, even if the front of the pack says ‘zero’.
Does ‘no added sugars’ mean the same as ‘sugar-free’?
No. Verkade markets San Francisco Zero as having no added sugars, but lists 1.7 g of sugars per 100 g. That’s more than the 0.5 g per 100 g limit for a ‘sugar-free’ claim.
How should I store sugar-free chocolate biscuits for a TV night?
Follow the storage instructions on the packaging. For the Céréal sugar-free chocolate chip cookie, the product information published by Albert Heijn says to store it in a cool, dry place. Also read the warning about excessive consumption of products containing polyols.
Can I rely on the product name if I have an allergy?
No. Check the current allergen information on the packaging. The Céréal sugar-free chocolate chip cookie listed by Albert Heijn contains wheat and oats, and may also contain milk, egg, nuts, soya and sesame. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information in preventing allergic reactions.