What should you look for when choosing?
Start with the ‘of which sugars’ value per 100 g. Once a biscuit meets your sugar requirement, you can consider the type of chocolate and then check the ingredients for anyone who’ll be sharing it.
| What to look for |
What to check when buying |
Who it matters to |
| Sugars per 100 g |
Check the ‘of which sugars’ value for the exact variant. Under EU Regulation (EC) No 1924/2006, a sugar-free claim is permitted only for products containing no more than 0.5 g per 100 g. |
For King's Day coffee, I want a chocolate biscuit that genuinely meets the sugar-free threshold. This is the top priority for around 50% of consumers. |
| Biscuit and chocolate type |
Check that you’re choosing a biscuit rather than, for example, a mini cake, and whether it contains chocolate chips or has a chocolate coating. |
For my platter, I want biscuits with the type of chocolate that suits the coffee break. This is the most important consideration for around 30% of consumers. |
| Ingredients and allergens |
Read the ingredients, allergen information and usage warnings on the current packaging, even when the sugar content is low. |
When others will be sharing the biscuits, I want to check in advance whether they contain any ingredients those people avoid. This is the first priority for around 20% of consumers. |
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Frequently asked questions
When can a biscuit be called ‘sugar-free’?
Under EU Regulation (EC) No 1924/2006, a food can carry a sugar-free claim if it contains no more than 0.5 g of sugars per 100 g. For biscuits, check the ‘of which sugars’ value per 100 g on the packaging.
Does ‘no added sugars’ also mean sugar-free?
No, these terms don’t mean the same thing. Verkade lists 1.7 g of sugars per 100 g for San Francisco Zero, a biscuit with no added sugars. That’s above the threshold for a sugar-free claim.
Should I check the sweeteners in sugar-free chocolate biscuits?
Yes, check which sweeteners the variant contains and read the usage warnings. Albert Heijn lists maltitols in Céréal Chocolate Chip Cookie and warns that it may have a laxative effect if consumed in excess.
Which allergens should I check in Céréal biscuits?
Check the current packaging for each variant. For Céréal Chocolate Chip Cookie, Albert Heijn lists wheat and oats, and says it may contain, among other things, milk, egg, nuts, soya and sesame. For Choco Delight Puur, Jumbo lists egg, milk, oats, soya and wheat, and says it may contain nuts and sesame.
When should I buy biscuits for King's Day?
Before your planned King's Day breakfast or coffee break, check the latest product information and availability at your chosen shop. The Government of the Netherlands gives 27 April as the date of King's Day; a product listing alone doesn’t guarantee availability on the day you shop.