Who is this relevant to?

Shoppers who don’t want to give up chocolate

You’re looking for a chocolate biscuit that meets the sugar-free limit and want to compare pack sizes easily. Jumbo lists Céréal Choco Delight Puur as a 126 g pack; Albert Heijn lists Céréal Chocolate Chip Cookie Zonder Suikers as 130 g.

Careful label readers

You know the difference between ‘sugar-free’ and ‘no added sugar’. That’s why you check the sugar figure per 100 g in the nutrition table and see which sweeteners are listed in the ingredients.

Shoppers who need to check ingredients carefully

You check for allergens, possible traces and warnings about polyols. This information can vary between chocolate biscuits, even when both products meet the same sugar-free limit.

What should you look for when choosing?

If sugar-free is a must, start by checking the sugar figure per 100 g. Then compare the pack size and read the current label for ingredients and allergens.

What to check What to look for when buying Who it matters to
Sugar content Check the ‘of which sugars’ figure per 100 g. The Netherlands Nutrition Centre sets the limit for ‘sugar-free’ at no more than 0.5 g per 100 g for solid foods. If I’m specifically looking for sugar-free, I don’t want to rely on the word ‘zero’ or ‘no added sugar’. For around 42% of consumers, checking the sugar content comes first.
Pack size Compare the weight and, if stated, the number of biscuits in each pack. When I’m comparing two suitable chocolate biscuits, I want to know how many I’ll get in each pack. Around 33% of consumers prioritise pack size.
Ingredients and allergens Check the ingredients list, ‘contains’ and ‘may contain’ statements, and any warnings about polyols on the current label. If I need to consider allergens or polyols, I want to see the full label information before I choose. For around 25% of consumers, this is the most important consideration.

Common mistakes

  • Assuming ‘zero’ means the same as ‘sugar-free’

    According to Albert Heijn, Verkade San Francisco Zero contains 1.7 g of sugars per 100 g. It’s also not a chocolate biscuit. So the name alone doesn’t tell you whether a product meets the Netherlands Nutrition Centre’s limit for ‘sugar-free’.

    For every biscuit, check the ‘of which sugars’ figure per 100 g and make sure it’s actually a chocolate biscuit.

  • Assuming sugar-free means suitable for everyone

    The Céréal chocolate biscuits mentioned here contain maltitols. Their allergen and possible trace information differs. Products containing polyols may also carry a warning about a laxative effect if consumed in excess.

    Before buying, check the ingredients, allergen information and any usage warnings on the pack.

Brands compared

Céréal

Jumbo and Albert Heijn each list a Céréal chocolate biscuit with no more than 0.5 g of sugars per 100 g.

  • Choco Delight Puur lists 0.5 g of sugars per 100 g, while Chocolate Chip Cookie Zonder Suikers lists 0 g.
  • Both contain polyols, so check the allergens and any warnings for each variety.

Verkade

San Francisco Zero shows why a familiar product name isn’t enough to help you choose.

  • Albert Heijn lists this variety as a biscuit with no added sugar.
  • Its nutrition information lists 1.7 g of sugars per 100 g, and it isn’t a chocolate biscuit.

Albert Heijn

The own-brand range includes a Digestive 0% suiker-biscuit, but it belongs to a different biscuit category.

  • Its nutrition information lists 0.3 g of sugars per 100 g.
  • It isn’t a chocolate biscuit and contains maltitols.

Biscotto (ALDI)

ALDI’s Biscotto Chocoladekoekjes are an example of a standard chocolate biscuit.

  • The product description says the biscuits contain different types of chocolate.
  • Only choose them if you need a sugar-free option after checking the sugar content per 100 g on the current label.

Joybuy products

Related products coming soon.

Frequently asked questions

What sugar content qualifies as ‘sugar-free’?

For solid foods, the Netherlands Nutrition Centre sets the limit at no more than 0.5 g of sugars per 100 g. So check the ‘of which sugars’ figure in the nutrition table, even if the front of the pack uses a different sugar-related term.

Does ‘no added sugar’ mean the same as sugar-free?

No. A product with no added sugar may still contain sugars. If you’re specifically looking for sugar-free chocolate biscuits, compare the stated amount of sugars per 100 g with the 0.5 g limit set by the Netherlands Nutrition Centre.

Why do biscuits containing polyols sometimes carry a warning?

If products containing polyols are consumed in excess, the packaging may carry a warning about a possible laxative effect. The Céréal chocolate biscuits mentioned here contain maltitols, so check their ingredients and any warnings on the current label.

Are sugar-free chocolate biscuits also gluten-free or lactose-free?

No. The term ‘sugar-free’ tells you nothing about gluten or lactose. According to the product information, Céréal Choco Delight Puur contains wheat, oats and milk, among other ingredients; the Chocolate Chip Cookie mentioned here contains wheat and oats. For the variety you choose, also check the current label for other allergens and possible traces.