Who is this choice relevant to?

People who keep a close eye on sugars

You want a chocolate biscuit to enjoy with your coffee that contains no more than 0.5 g of sugars per 100 g. A claim such as ‘no added sugars’ is not enough on its own.

Commuters who care about chocolate

You’re comparing a chocolate-chip biscuit with one coated in dark chocolate, while also checking the sugars per 100 g and how many you’ll take with you.

People who read labels carefully

Before buying, you want to know which polyols and allergens a biscuit contains, and whether there’s a warning on the packaging.

What should you check when choosing?

Start with the amount of sugars per 100 g. Then compare the chocolate options and, finally, check the ingredients and packaging for eating on the go.

What to consider What to check when buying Who it matters to
Amount of sugars Check ‘of which sugars’ per 100 g on the packaging. If you want no more than 0.5 g, don’t rely on claims such as ‘zero’ or ‘no added sugars’. If I want a chocolate biscuit with my coffee on the journey that stays within my sugar limit, the figure on the label needs to be the deciding factor. Around 50% of consumers put this strict check on sugars first.
Chocolate and portion size Compare chocolate chips with a dark-chocolate coating, and check the sugars per 100 g as well as the portion size. The type of chocolate biscuit I want with my coffee matters too; 0 g of sugars per 100 g isn’t my only consideration. Around 30% of consumers prioritise the combination of chocolate type and sugar content.
Polyols and allergens Read the ingredients, allergens and warnings, and check how to store the biscuits while you’re out and about. If I’m taking biscuits in my bag, I want to know what’s in them and what warnings are on the pack beforehand. For around 20% of consumers, checking the label and how to use the product is their main concern.

Common mistakes

  • Assuming ‘no added sugars’ means 0 g of sugars

    Verkade lists 1.7 g of sugars per 100 g for San Francisco Zero, although the product is described as having ‘no added sugars’. It’s not a chocolate biscuit, either.

    For a strict choice, check the ‘of which sugars’ figure per 100 g and make sure the product is actually a chocolate biscuit.

  • Overlooking polyols when reading the label

    Albert Heijn lists 26 g of polyols per 100 g for Céréal Chocolate chip cookie zonder suikers. The product information also warns that excessive consumption may have a laxative effect.

    Read the ingredients and warnings on the packaging, especially if you’re planning to take several biscuits with you.

  • Confusing a low sugar content with a low energy value

    According to Albert Heijn’s product information, Céréal Chocolate chip cookie zonder suikers and Céréal Choco Delight Puur contain 414 and 427 kcal per 100 g respectively. So the sugar content doesn’t tell you how much energy a portion provides.

    Also compare the energy value, saturated fats and the portion you have with your coffee.

  • Judging a product by its title alone

    Joybuy lists 11.7 g of sugars per 100 g in the nutritional information for a product with ‘sugar-free oat biscuits’ in its title. It’s also made with oats, not chocolate.

    Check both the product category and the nutritional information on the product packaging.

Brands and retailers to consider

Céréal

Céréal has two relevant chocolate options: Chocolate chip cookie zonder suikers and Choco Delight Puur.

  • Albert Heijn lists 0 g and 0.5 g of sugars per 100 g for these products respectively.
  • The product information also lists polyols and allergens. Check the current packaging for the option you’re buying.

Verkade

San Francisco Zero is an example you can compare against a ‘no added sugars’ claim, but it isn’t a chocolate biscuit.

  • Verkade explicitly states that no sugars have been added to San Francisco Zero.
  • The same product information lists 1.7 g of sugars per 100 g, which is above the 0.5 g limit used here as a buying criterion.

Albert Heijn

Albert Heijn’s product information makes it possible to compare the two Céréal chocolate biscuits mentioned here.

  • The product pages list nutritional values and ingredients for both options.
  • Product information can change, so check the nutritional values and allergens on the pack you buy.

Jumbo

Jumbo lists nutritional information for Céréal Choco Delight Puur.

  • The product page lists 0.5 g of sugars and 24 g of polyols per 100 g.
  • Compare the nutrition table rather than relying solely on a ‘less sugar’ percentage in the product description.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Where should I look if I want no more than 0.5 g of sugars per 100 g?

Check the ‘of which sugars’ figure per 100 g on the packaging. Albert Heijn lists 0 g per 100 g for Céréal Chocolate chip cookie zonder suikers and 0.5 g per 100 g for Céréal Choco Delight Puur.

Does ‘no added sugars’ mean the same as 0 g of sugars?

No. Verkade describes San Francisco Zero as having ‘no added sugars’, while the product information lists 1.7 g of sugars per 100 g. So check the nutritional values, not just the claim.

Are chocolate biscuits with little sugar also low in calories?

You can’t tell from the sugar content. Albert Heijn lists 414 kcal per 100 g for Céréal Chocolate chip cookie zonder suikers and 427 kcal per 100 g for Céréal Choco Delight Puur. Compare the energy value separately.

What should I check when biscuits contain polyols?

Read the ingredients and any warnings on the packaging. The Céréal chocolate biscuits mentioned contain polyols. For Chocolate chip cookie zonder suikers, Albert Heijn warns that excessive consumption may have a laxative effect.