Shoppers looking for strictly sugar-free options
You want a chocolate biscuit whose nutritional information lists no more than 0.5 g of sugars per 100 g. ‘No added sugars’ isn’t enough.
If you’re looking for a strictly sugar-free chocolate biscuit for Christmas, choose one with no more than 0.5 g of sugars per 100 g. Under EU Regulation (EC) No 1924/2006, that’s the limit for the ‘sugar-free’ claim. Céréal lists between 0 and 0.5 g of sugars per 100 g for several chocolate varieties. Then compare the type of chocolate, serving size, allergens and polyols on the packaging; the sugar-free claim alone tells you nothing about these.
You want a chocolate biscuit whose nutritional information lists no more than 0.5 g of sugars per 100 g. ‘No added sugars’ isn’t enough.
You’re looking for a biscuit with a noticeable chocolate flavour and want to know how many you can serve. The type of chocolate and the pack size both matter.
You check the allergen information and the polyols used to make sure they’re suitable for you or your guests, as well as checking the sugar content.
If sugar-free is a firm requirement, start with the ‘of which sugars’ figure per 100 g. Then consider which biscuit suits the occasion and check the ingredients on the exact pack you’re buying.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugar-free or no added sugars | Compare the ‘of which sugars’ figure per 100 g with the limit of no more than 0.5 g for the sugar-free claim. This limit is set out in EU Regulation (EC) No 1924/2006. | For Christmas, I want a chocolate biscuit that genuinely meets the sugar-free limit, not just a pack with ‘zero’ on it. Around 50% of these consumers prioritise the sugar limit. |
| Chocolate and portions | Check whether the biscuit contains chocolate pieces or has a chocolate coating, and how many biscuits are in the pack. | For Christmas breakfast or with a coffee, I want a clearly chocolatey biscuit that’s easy to share. For around 30% of these consumers, chocolate and ease of serving are the main priorities. |
| Ingredients and polyols | Read the allergen information, check which polyols are used and look out for a warning about excessive consumption. | When I’m serving guests, I want to check first that the ingredients and allergen information are suitable for them. Ingredients and tolerance are the main priorities for around 20% of these consumers. |
These claims don’t mean the same thing. Verkade lists 1.7 g of sugars per 100 g for San Francisco Zero, which is above the limit for the sugar-free claim under EU Regulation (EC) No 1924/2006. It’s also not a chocolate biscuit.
If you need a strictly sugar-free option, always check the ‘of which sugars’ figure per 100 g, whatever the name on the front of the pack.
A sugar claim tells you nothing about allergens. For Céréal Chocolate Chip Cookie zonder suikers, Albert Heijn also warns that excessive consumption may have a laxative effect.
Before buying for a group, check the ingredients, allergens and warnings on the packaging of the variety you’ve chosen.
The sugar content alone doesn’t tell you the full nutritional value of a biscuit.
As well as sugars, compare the energy, fat and serving size in the nutritional information.
Offers several chocolate biscuits with a listed sugar content that falls within the sugar-free limit.
San Francisco Zero shows why ‘no added sugars’ needs to be assessed separately from ‘sugar-free’.
Lotus Speculoos met Chocolade is a chocolate variety for anyone who isn’t looking for a strictly sugar-free option.
This retailer’s product information can help you compare a specific pack of Céréal biscuits.
Another option for shoppers who focus mainly on a gluten-free label when choosing chocolate biscuits.
Under EU Regulation (EC) No 1924/2006, a biscuit can carry the ‘sugar-free’ claim if it contains no more than 0.5 g of sugars per 100 g. Check the ‘of which sugars’ figure in the nutritional information per 100 g.
No. Verkade describes San Francisco Zero as having ‘no added sugars’, but lists 1.7 g of sugars per 100 g. If the sugar-free limit matters to you, compare the sugar content per 100 g.
This warning may appear on biscuits containing added polyols: excessive consumption may have a laxative effect. Albert Heijn includes it for Céréal Chocolate Chip Cookie zonder suikers. Read the warning on the pack and bear the portion size in mind.
No, the sugar claim tells you nothing about allergens. The product information for Céréal Chocolate Chip Cookies lists wheat and the possible presence of other allergens. Always check the allergen information for the exact variety before buying.