Who is this choice important for?

Anyone looking to offer a strictly sugar-free option

You’re looking for a chocolate biscuit that meets the EU requirements for a ‘sugar-free’ claim. So check the sugars per 100 g, not just the wording on the front of the pack. The threshold is set out in the annex to EU Regulation 1924/2006.

Anyone who wants to make serving at the buffet easy

You want guests to be able to help themselves to a portion. A pre-portioned mini cake is one option, as long as a soft cake rather than a biscuit suits your buffet. For example, Jumbo lists Céréal Mini Cakes as seven cakes weighing 28 g each.

Anyone mindful of guests’ dietary needs

You want to check which allergens and sweeteners are in your chosen product before serving it. Read the current packaging: products from the same brand can differ too.

What should you look for when choosing?

If ‘sugar-free’ is a requirement, start by checking the exact sugar claim. Then compare how the product is served and read the ingredients and nutritional information for the specific product.

What to consider What to look for Who it matters to
Sugar claim Read the exact claim and compare sugars per 100 g. Under the annex to EU Regulation 1924/2006, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. If I’m presenting something as sugar-free, I want to be sure the claim is right for the biscuit. Around 36% of consumers put this check first.
Portion and product type Check the number of pieces and the weight per piece; decide whether you want a biscuit or a mini cake. I want guests to be able to help themselves to a portion easily, even if that means choosing a cake rather than a crunchy biscuit. For around 29% of consumers, ease of serving matters most.
Allergens and polyols Check the ingredients, allergens and any warnings on the packaging of the exact product. If guests need to avoid certain ingredients, I want to know what I’m serving first. This consideration comes first for around 21% of consumers.
Chocolate and nutritional value Compare the product type and nutritional information per 100 g, including sugars, fat, energy and fibre. I’m looking for a chocolate biscuit with a texture and overall nutritional profile that suit my buffet. Around 14% of consumers give this the highest priority.

Common mistakes

  • Assuming different sugar claims mean the same thing

    ‘Reduced sugars’ and ‘no added sugars’ don’t automatically mean ‘sugar-free’. The annex to EU Regulation 1924/2006 sets a maximum of 0.5 g of sugars per 100 g for the ‘sugar-free’ claim.

    Before putting a biscuit on the buffet as sugar-free, read the exact claim and check the amount of sugars per 100 g.

  • Guessing allergens based on the brand

    Ingredients vary between products. Albert Heijn lists, among other things, wheat and oats in Céréal Chocolate chip cookie; the Céréal Mini Cakes described by Jumbo contain egg and wheat.

    Check the packaging of the exact product you’re serving and keep the information available for guests.

  • Checking only sugars and overlooking polyols

    A biscuit with no sugars may contain sweeteners. Albert Heijn lists 26 g of polyols per 100 g for Céréal Chocolate chip cookie.

    Check the ingredients and any usage warnings too, especially if guests may help themselves to more than one portion.

  • Thinking a mini cake is the same as a biscuit

    A pre-portioned mini cake can be handy for self-service, but it’s a soft cake, not a crunchy chocolate biscuit.

    Decide whether ease of serving or biscuit texture matters more before comparing sugar claims.

Relevant brands to consider

Céréal

Albert Heijn and Jumbo describe various Céréal products containing chocolate and making sugar-conscious claims, including a chocolate chip cookie, a chocolate-coated biscuit and mini cakes.

  • The product information lets you compare the products mentioned on factors such as sugars, ingredients and portion size.
  • The products don’t all have the same claim, format or ingredients. Check the current packaging of the product you choose.

Verkade

Verkade describes San Francisco Zero as a biscuit with no added sugars.

  • It could be a plain biscuit to serve alongside chocolate products on the buffet.
  • ‘No added sugars’ isn’t the same as ‘sugar-free’. This product is also not confirmed as a chocolate variety.

Albert Heijn

Albert Heijn features sugar-conscious biscuits, including AH Digestive 0% suiker, and also provides product information for Céréal Chocolate chip cookie.

  • The individual product pages give you a starting point for comparing claims and nutritional information for each product.
  • Not every sugar-conscious biscuit is a chocolate biscuit. Albert Heijn recommends checking the packaging, as product information can change.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can a biscuit be called ‘sugar-free’?

For the EU ‘sugar-free’ claim, a biscuit must contain no more than 0.5 g of sugars per 100 g, under the annex to Regulation 1924/2006. Check the claim and nutritional information on the packaging of the product you choose.

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No, the terms aren’t interchangeable. Verkade describes San Francisco Zero as having ‘no added sugars’; if you’re looking for a strictly sugar-free option, check the claim and sugars per 100 g separately.

What should I check if guests have allergies?

Read the allergen information on the current packaging of every specific product you’re serving. According to the Voedingscentrum, ingredients and allergens present are part of the food information; don’t rely on the brand name or product type alone.

Why should I check polyols in biscuits with no sugars?

Some of these products contain polyols, including maltitols. Albert Heijn lists 26 g of polyols per 100 g for Céréal Chocolate chip cookie; if you’re serving several portions, check the packaging for any warnings too.

How do I compare biscuits with individually wrapped mini cakes?

First compare the nutritional information per 100 g, then check the weight and information per piece. Jumbo lists seven 28 g cakes for Céréal Zonder Suikers Mini Cakes Stukjes Chocolade; choose this product format only if a soft cake suits your buffet.