What should you look for when choosing?
If ‘sugar-free’ is a requirement, start by checking the exact sugar claim. Then compare how the product is served and read the ingredients and nutritional information for the specific product.
| What to consider |
What to look for |
Who it matters to |
| Sugar claim |
Read the exact claim and compare sugars per 100 g. Under the annex to EU Regulation 1924/2006, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. |
If I’m presenting something as sugar-free, I want to be sure the claim is right for the biscuit. Around 36% of consumers put this check first. |
| Portion and product type |
Check the number of pieces and the weight per piece; decide whether you want a biscuit or a mini cake. |
I want guests to be able to help themselves to a portion easily, even if that means choosing a cake rather than a crunchy biscuit. For around 29% of consumers, ease of serving matters most. |
| Allergens and polyols |
Check the ingredients, allergens and any warnings on the packaging of the exact product. |
If guests need to avoid certain ingredients, I want to know what I’m serving first. This consideration comes first for around 21% of consumers. |
| Chocolate and nutritional value |
Compare the product type and nutritional information per 100 g, including sugars, fat, energy and fibre. |
I’m looking for a chocolate biscuit with a texture and overall nutritional profile that suit my buffet. Around 14% of consumers give this the highest priority. |
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Frequently asked questions
When can a biscuit be called ‘sugar-free’?
For the EU ‘sugar-free’ claim, a biscuit must contain no more than 0.5 g of sugars per 100 g, under the annex to Regulation 1924/2006. Check the claim and nutritional information on the packaging of the product you choose.
Does ‘no added sugars’ mean the same as ‘sugar-free’?
No, the terms aren’t interchangeable. Verkade describes San Francisco Zero as having ‘no added sugars’; if you’re looking for a strictly sugar-free option, check the claim and sugars per 100 g separately.
What should I check if guests have allergies?
Read the allergen information on the current packaging of every specific product you’re serving. According to the Voedingscentrum, ingredients and allergens present are part of the food information; don’t rely on the brand name or product type alone.
Why should I check polyols in biscuits with no sugars?
Some of these products contain polyols, including maltitols. Albert Heijn lists 26 g of polyols per 100 g for Céréal Chocolate chip cookie; if you’re serving several portions, check the packaging for any warnings too.
How do I compare biscuits with individually wrapped mini cakes?
First compare the nutritional information per 100 g, then check the weight and information per piece. Jumbo lists seven 28 g cakes for Céréal Zonder Suikers Mini Cakes Stukjes Chocolade; choose this product format only if a soft cake suits your buffet.