What should you look for when choosing?
Start by checking the packaging for your allergen. Then distinguish between strictly sugar-free and reduced-sugar options, and make sure the product is actually a chocolate biscuit.
| What to look for | What to check when buying | Who it matters to |
| Allergens and cross-contamination |
Read the ingredients, allergen information and any precautionary warnings on the packaging. |
If my allergen or a warning about it appears on the label, that determines whether I can choose the biscuit. Around 36% of consumers put this allergen check first. |
| Exact sugar claim |
Compare the claim with the ‘of which sugars’ figure per 100 g; according to EUR-Lex, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. |
I want a genuinely sugar-free product and won’t settle for ‘no added sugars’ or ‘reduced sugars’ alone. For around 29% of consumers, this distinction is the top priority. |
| Chocolate and reduced sugars |
Check that it’s a chocolate biscuit and what any reduced-sugar claim is being compared with. |
I want to keep the chocolate flavour while choosing a product with less sugar than the named comparison product. Around 14% of consumers prioritise this combination. |
| The right, current product variant |
Check the product name and variant against the packaging you receive, and read the label again before eating it. |
I don’t want to rely on out-of-date online information when ordering a specific variant. Around 21% of consumers give checking the current packaging top priority. |
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Frequently asked questions
Does ‘no added sugars’ mean the same as ‘sugar-free’?
No. According to EUR-Lex, ‘sugar-free’ may only appear on a product containing no more than 0.5 g of sugars per 100 g or 100 ml. Check the exact claim and the ‘of which sugars’ figure in the nutritional information; ‘reduced sugars’ is another distinct claim too.
Where can I find allergen information for prepacked chocolate biscuits?
According to the Netherlands Food and Consumer Product Safety Authority, allergen information should appear on the label. Read the ingredients and also check for any cross-contamination warnings relevant to your allergy.
Can I rely on a supermarket’s allergen filter?
Use a filter to select products, but always check the current packaging before eating them. Albert Heijn says that ingredients, nutritional and allergy information can change.
Is a gluten-free chocolate biscuit suitable for every food allergy?
No. Gluten-free doesn’t tell you whether other allergens are present. For example, the gluten-free digestive biscuit listed by Jumbo is a milk chocolate variant. Check every product for the allergen that’s relevant to you.
How can I avoid picking up the wrong variant at home?
Keep the biscuit in its original packaging and check the variant name, ingredients and allergens again before eating it. That way, the information stays with the product, even when the packaging for different variants looks similar.