Who is this choice relevant to?

If you’re looking for a strictly sugar-free option

You want a product that meets the sugar-free claim, not just a biscuit with no added sugars. Based on their sugar content, the canoe cakes covered here from Albert Heijn, Jumbo and PLUS don’t fit the bill. A biscuit may be an alternative if its nutrition information lists no more than 0.5 g of sugars per 100 g, the limit for this claim stated by the Netherlands Nutrition Centre.

If you want a sweet breakfast with less focus on sugar

You’re looking for something sweet for Sunday, but it doesn’t have to be canoe-shaped. Compare the exact claim, the ‘of which sugars’ figure per 100 g and the ingredients list: ‘no added sugars’ doesn’t automatically mean ‘sugar-free’.

If you’re mainly after a traditional canoe cake

You’re choosing a butter cake with almond paste filling to share at breakfast, even if the examples covered here aren’t sugar-free. Check the serving size and the allergen information for everyone who’ll be eating it.

What should you look for when choosing?

First decide whether sugar-free is a must or whether you’re mainly after a traditional canoe cake. Then check the nutrition information and ingredients for the specific product.

What to consider What to check when buying Who it matters to
Sugar-free or no added sugars Compare the claim with the ‘of which sugars’ figure per 100 g. According to the Netherlands Nutrition Centre, a sugar-free product can contain no more than 0.5 g of sugars per 100 g. If sugar-free is a must for me, I don’t want to rely on the word ‘zero’ alone. Around 50% of consumers put this first.
Canoe cake or biscuit Check the type of product and compare the sugar content per 100 g; a biscuit alternative isn’t a canoe cake with almond paste filling. For a sweet Sunday breakfast, I’m happy to consider a biscuit if the canoe shape is less important. This is the main consideration for around 30% of consumers.
Portion size and allergens Check the stated serving size and the allergens on the packaging of the canoe cake you choose. When I share canoe cakes with others, I want to know how much I’m serving and which ingredients may be relevant to them. Around 20% of consumers put this need first.

Common mistakes

  • Assuming ‘zero’ means ‘sugar-free’

    According to the Netherlands Nutrition Centre, a sugar-free product can contain no more than 0.5 g of sugars per 100 g. Jumbo lists 1.7 g of sugars per 100 g for Verkade San Francisco Zero, so ‘no added sugars’ and ‘sugar-free’ aren’t interchangeable.

    If sugar-free is a must, check the sugar content per 100 g as well as the claim.

  • Assuming a standard canoe cake is sugar-free

    Product information from Albert Heijn, Jumbo and PLUS lists 39 g, 36.8 g and 38.9 g of sugars per 100 g respectively for the canoe cakes covered here. These products aren’t suitable if you need a strictly sugar-free option.

    If you’re mainly after a canoe cake with almond paste filling, choose that type of product with this in mind. If sugar-free is the deciding factor, check that an alternative has a suitable claim and sugar content.

  • Looking only at the sugar content

    Product information from Albert Heijn and Jumbo lists allergens for their canoe cakes. AH Digestive 0% Sugar and Verkade San Francisco Zero also carry a warning about a possible laxative effect if consumed in excess.

    Before serving, check the current ingredients, allergens and any warnings on the packaging.

Brands compared

Albert Heijn

Albert Heijn offers both a traditional butter canoe cake and a separate sugar-free biscuit alternative.

  • According to Albert Heijn, AH Digestive 0% Sugar is a biscuit containing 0.3 g of sugars per 100 g.
  • According to Albert Heijn, AH Butter Canoe Cakes contain 39 g of sugars per 100 g. The biscuit isn’t a canoe cake and carries a warning about a possible laxative effect if consumed in excess.

Jumbo

Jumbo Butter Canoe Cakes are butter cakes with almond paste filling, for anyone looking for the traditional product.

  • Jumbo lists 36.8 g of sugars per 100 g and 20.2 g per stated 55 g serving, so you can compare both amounts.
  • These canoe cakes aren’t sugar-free. Check the allergen information too; the product information lists gluten, milk, egg, soya and almond, among other allergens.

PLUS

PLUS Butter Canoe Cakes are cakes with almond paste filling, for anyone looking to compare traditional canoe cakes.

  • PLUS lists 38.9 g of sugars and 38.5 g of added sugars per 100 g.
  • These sugar levels don’t meet a sugar-free requirement. Assess the canoe cake as an individual product rather than relying on a general impression of the brand.

Sondey

According to Lidl, Sondey Canoe Cakes are butter cakes with filling, in a 325 g pack.

  • The product description makes it clear that these are canoe cakes with filling.
  • Check the nutrition information and ingredients on the packaging before assessing these canoe cakes against a sugar claim.

Heerlijck Banket

According to ALDI, Heerlijck Banket Canoe Cakes are shaped pastry cakes sold in a 330 g pack.

  • The product description helps you identify the traditional canoe shape.
  • Check the sugar content and ingredients on the packaging before deciding whether this product meets your requirements.

Verkade

Verkade San Francisco Zero is a biscuit with no added sugars, not a canoe cake.

  • It’s a separate biscuit alternative if the canoe shape isn’t essential.
  • According to Jumbo’s product information, it contains 1.7 g of sugars per 100 g and maltitols. It therefore doesn’t meet the sugar-free limit stated by the Netherlands Nutrition Centre. The product also carries a warning about a possible laxative effect if consumed in excess.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. According to the Netherlands Nutrition Centre, a product making a sugar-free claim can contain no more than 0.5 g of sugars per 100 g. ‘No added sugars’ means that no sugars, or foods used for their sweetening properties, have been added; the product may still contain sugars.

Are the canoe cakes from Albert Heijn, Jumbo and PLUS sugar-free?

The butter canoe cakes covered here from these three retailers aren’t sugar-free. Their product information lists 39 g, 36.8 g and 38.9 g of sugars per 100 g respectively, compared with the maximum of 0.5 g per 100 g stated by the Netherlands Nutrition Centre for a sugar-free claim.

Is Verkade San Francisco Zero a sugar-free canoe cake?

No. It’s a biscuit and, according to Jumbo’s product information, contains 1.7 g of sugars per 100 g. The ‘no added sugars’ claim doesn’t make it sugar-free. The product information also lists maltitols and warns of a possible laxative effect if consumed in excess.

What should I check if I’m serving biscuits instead of canoe cakes?

Check the sugar content per 100 g, ingredients, allergens and serving size of the specific biscuit. Read any warnings on the packaging too: AH Digestive 0% Sugar and Verkade San Francisco Zero both carry a warning about a possible laxative effect if consumed in excess.