What should you look for?
First decide whether sugar-free is essential. Then choose the type of treat and make sure it suits the children and the venue.
| What to consider |
What to check when buying |
Who it matters most to |
| Sugar-free claim |
Read the exact claim and compare ‘of which sugars’ per 100 g. Under European Union Regulation (EC) No 1924/2006, ‘sugar-free’ may only be used when a product contains no more than 0.5 g of sugars per 100 g. |
If sugar-free is a firm requirement, I don’t want to rely on a name such as ‘Zero’. For around 33% of consumers, this strict approach to sugar is the top priority. |
| Allergens and venue rules |
Read the allergen information on the packaging and check the school or after-school club’s rules about bringing in treats. |
When I’m handing out treats to a whole group, my choice needs to suit both the children and the venue. This is the top priority for around 27% of consumers. |
| Type of treat |
Decide whether it needs to be a canoe cake, or whether another biscuit, fruit or a small portion of plain popcorn would work. |
I want to be able to hand out something festive, even if a standard canoe cake doesn’t fit my requirements around sugar. Around 27% of consumers prioritise this consideration. |
| Portion and quantity |
Check the portion size and work out how many treats you’ll need. The Netherlands Nutrition Centre recommends small portions. |
I want to have enough for everyone in my group without ending up with too much left over. This planning matters most to around 13% of consumers. |
Joybuy products for a different kind of treat
If it doesn’t need to be canoe-shaped, you could consider a different type of treat. The option below is salty liquorice; check separately whether it’s suitable for the children and complies with the venue’s rules.
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Klene Sugarfree Salty Ovals, 110 g
This salty liquorice is only a possible treat if it doesn’t need to be a canoe cake. Before buying, check the nutritional information and ingredients on the packaging, make sure it’s suitable for the children and check any rules set by the school or after-school club.
View at Joybuy
Frequently asked questions
When can a biscuit be called ‘sugar-free’?
Under European Union Regulation (EC) No 1924/2006, the ‘sugar-free’ claim may be used if the product contains no more than 0.5 g of sugars per 100 g. For a packaged biscuit, check both the claim and the ‘of which sugars’ figure in the nutritional information.
Is a biscuit with no added sugars also sugar-free?
No, that doesn’t follow from the claim. According to Verkade, San Francisco Zero, a biscuit with no added sugars, still contains 1.7 g of sugars per 100 g. It isn’t a canoe cake either.
Are standard canoe cakes from Albert Heijn, Jumbo or PLUS sugar-free?
No. Albert Heijn lists 39 g of sugars per 100 g for AH Roomboter kano's, Jumbo lists 36.8 g for Jumbo Kano's met Roomboter, and PLUS lists 38.9 g for its butter canoe cakes. These specific products therefore don’t meet the European threshold for the ‘sugar-free’ claim.
What should I check before bringing treats to school or an after-school club?
Ask what rules apply to bringing in treats, and take account of allergies and other relevant needs within the group. The Netherlands Nutrition Centre recommends checking for allergies in advance and keeping portions small; at some venues, a party activity may be used instead of edible treats.
Could homemade biscuits with no added sugars be an alternative?
Yes, if the ingredients and the venue’s rules allow it, but don’t automatically call them sugar-free. For example, the Albert Heijn Allerhande recipe for biscuits with no added sugars lists 6 g of sugars per portion and contains almonds and egg.