For a work meeting, first decide what you mean by your sugar goal: biscuits with no sugars, no added sugars or less sugar are not interchangeable. Then compare the sugars per 100 g and check the ingredients, allergens, any sweetener warnings and how you plan to serve the biscuits.
Who is this choice relevant to?
Organisers with a specific sugar goal
You’re looking for a biscuit with a sugar content that suits the aim of your meeting. To find one, compare the nutritional information per 100 g and check whether the packaging says ‘no sugars’, ‘no added sugars’ or ‘less sugar’. The sweeteners used may also be a factor.
Organisers of a mixed group
You’re putting biscuits out for colleagues with different preferences and possible allergies. Packaging with easy-to-read ingredient and allergen information helps you keep those details available when the biscuits are served.
Buyers for larger meetings
You need enough biscuits for several attendees and want to know how many portions a pack contains. Alongside the pack size, check the actual sugar content: a product with less sugar is not automatically a biscuit with no sugars.
What should you look for when choosing?
First, decide how strict your sugar goal is. Then check whether the ingredients and packaging are suitable for the people at the table and the way you plan to serve the biscuits.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar claim and sugar content |
Compare similar biscuits by their sugars per 100 g and check which claim appears on the packaging. |
If I specifically want to put out low-sugar biscuits, I don’t want to rely on the front of the pack alone. Around 42% of consumers rank this check as their most important need. |
| Allergens and serving |
Read the allergen information, sweetener details and warnings; also check how the biscuits are packaged. |
When catering for a group with different dietary requirements, I want to be able to show the packaging and serve the biscuits in an organised way. For around 33% of consumers, this practical consideration comes first. |
| Pack size and availability |
Check the number of biscuits or the pack size, and whether the product you’ve chosen is available. |
For a larger meeting, I want to make sure there are enough portions without mistaking a different type of product for a sugar-free biscuit. This is the main need for around 25% of consumers. |
Common mistakes
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Reading ‘less sugar’ as ‘no sugars’
ALDI lists biscuit bites with 30% less sugar and a spiced breakfast cake with no added sugars. These are different product types and claims; neither label tells you on its own how many sugars the product contains per 100 g.
When choosing biscuits for your meeting, compare the nutritional information per 100 g and read the ingredients list before deciding on a variety.
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Assuming a biscuit with no sugars is also allergen-free
According to Jumbo, the Céréal Speculoos variety with almond pieces lists wheat, almond, soya, egg, barley and milk among its allergens. The sugar claim tells you nothing about these ingredients.
Keep the current packaging with its allergen information available and, if needed, arrange a separate, clearly labelled alternative.
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Overlooking sweeteners and warnings
According to Jumbo’s product information, the Céréal Speculoos variety contains maltitols and carries a warning that excessive consumption may have a laxative effect.
Check which sweeteners your chosen biscuit contains and leave the packaging next to the biscuits so attendees can refer to the information themselves.
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Presenting an ordinary coffee biscuit as a sugar-free option
Lotus Bakeries lists 38,1 g of sugars per 100 g for standard Lotus Biscoff; sugar and candy syrup are on the ingredients list.
Serve this product only as a regular biscuit option, and keep any no-sugars alternative separate and clearly labelled.
Brands and shops to consider
Check the label for each specific product: sugar claims, ingredients and packaging can vary across a range.
Céréal
Céréal sells packaged biscuits labelled ‘no sugars’, including the Speculoos variety with almond pieces.
- For this variety, Jumbo lists 0,4 g of sugars per 100 g and a pack containing 10 biscuits.
- This variety contains maltitols and lists several allergens, including wheat and almond; check the label for all ingredients and warnings.
Albert Heijn
AH Digestive 0% Sugar is a biscuit sold in a 400 g pack.
- Albert Heijn lists 0,3 g of sugars and 5,7 g of fibre per 100 g.
- The product contains wheat and may contain barley, oats and rye. A large pack also doesn’t tell you whether the portions are individually wrapped.
Jumbo
Jumbo lists several Céréal biscuits labelled ‘no sugars’, including Speculoos with almond pieces and a coconut variety.
- The varieties mentioned come in different pack formats: 2 × 5 biscuits for Speculoos with almond pieces and 3 × 4 for coconut.
- Check the sugar content, ingredients and allergens for each variety separately; the information for the Speculoos variety doesn’t automatically apply to the coconut one.
ALDI
ALDI lists products including biscuit bites with less sugar and spiced breakfast cake with no added sugars.
- The product names make it clear which different sugar claims you may come across.
- Biscuit bites and spiced breakfast cake are not the same as biscuits with no sugars; check the nutritional information for each product if you’re looking for a specific sugar content.
Lidl / Sondey
Lidl describes Sondey as a range that includes biscuits, wafers and bars.
- The range of product types gives you a starting point for deciding what you’d like to serve at your meeting.
- Don’t assume a specific biscuit has a particular sugar claim based on the range name; check the label of the product you choose.
Lotus Biscoff
Standard Lotus Biscoff is a biscuit to enjoy with coffee, but it isn’t a no-sugars option.
- It can be served as a clearly labelled regular biscuit option when not everyone is looking for a sugar-conscious choice.
- Lotus Bakeries lists 38,1 g of sugars per 100 g and names sugar and candy syrup as ingredients.
Biscuits at Joybuy
Related products coming soon.
Frequently asked questions
Does ‘no added sugars’ mean the same as ‘no sugars’?
No. A product with no added sugars can still contain sugars. So check the claim, the sugars per 100 g and the ingredients list.
What allergen information should I keep available with the biscuits?
For prepacked biscuits, keep the current label available so attendees can read the ingredients and allergens. The Netherlands Food and Consumer Product Safety Authority says allergen information for prepacked products must appear on the label.
Does ‘sugar-free’ tell you enough about a biscuit’s nutritional value?
No. A sugar claim doesn’t describe the full nutritional value. The Netherlands Nutrition Centre points out that sugar-free biscuits can still be high in calories, so compare the energy, fat and fibre per 100 g too, and check the portion size.
Why do some packs carry a warning about a laxative effect?
Some biscuits with no sugars contain polyols, such as maltitols, and state that excessive consumption may have a laxative effect. This warning appears on the Céréal Speculoos variety and AH Digestive 0% Sugar reviewed here, among others; check the warning on the packaging of the product you serve.